‘Mad Men’, the TV Series That Evolved its Genre in Recent Decades

Some actors are almost always involved in a cloud of smoke. The cigar gives them that touch of extravagance that characterizes the heroes of the big screen. This is the case of actor Jon Hamm, protagonist of the famous series “Mad Men” where he personified an executive known as Dan Draper, a series on advertising executives who developed his story in the New York of the 60s.

Undoubtedly, the leading character of the series, materialized a way of dressing and acting in a fashion way with the typical stereotype of the business men of the time, it was common to see it in the scenes with its impeccable and elegant dress, a nice looking hair and an almost permanent cigarette in his fingers that presented it perfectly with that air of elegance and mystery that made him look very interesting. Definitely Don Draper (protagonists of the series ‘Mad Men’), would not be the same without a rolling paper in his hand.

Start of the Mad Men series

On July 19, 2007, North American television fiction entered into a new era. From the push initially released by the soprano, in 1999, it was passed on to the consolidation that MAD MEN, a series on advertising executives in the New York of the 60s.

Nobody expected something like Mad Men. Although it had the aspect of a series related to the time of premiering (like a romantic comedy of Doris Day and Rock Hudson, even), the treatment of its characters was contemporary. Matthew Weiner, his creator, saw them from a modern perspective.

He later was identified as a perfectionist, lover of details and a rigorous ambience, but Mad Men was not a series of 60; It was a series that he had learned from those who had come back, and had given a new evolutionary jump.

Why Mad Men is considered an evolutionary series in its genre?

In the summer of 2007, TV networks had premiered, only in the month before the release of Mad Men, a story of spies like Burn Notice, a machiavellic legal drama such as Damages, a university comedy like “Gree”k and, later, the story of a writer in middle-aged crisis as Californication. All of them were different, but none looked as unique as the Weiner’S creation.

In 2008, since some TV criticism specialists exposed the reason why Mad Men’s sense was so special. It is the way in which the series develops its plot that was continuously surprised with its complicated (moving and even fun) vision of human nature.

Don Draper (Jon Hamm) became an iconic character because he fit into all the characteristics of the series and the expectations expected by the viewers.Mad Men represents a new evolutionary stadium of television fiction. It presented something differently that, in theory, the spectators were accustomed to see, but it was not a family drama, nor a history of office policies or a time issue. It was his own construction. It was his own history and the evolution of that kind of series from his staging.