From Campaign US: With Fourth of July now a memory, broadcasters have their eyes set on the new and returning primetime series this fall. Summer, for any prospective advertiser, is a time to assess just where these brands want to place their valuable marketing dollars.
To help in that decision-making, let me take you through each of the big four networks—ABC, CBS, NBC and Fox—with an early snapshot of what shows look hot, and which do not, in the upcoming fourth quarter.
Included are the season to-date broadcast network rating averages in total viewers and adults 18-49 (through June 18, based Live + 7 through June 4, and Live + Same Day for the most recent two weeks). Change versus the previous year period is in parentheses. For more, click here