Mattel Television to Develop Competition Series ‘Barbie Fashion Battle’

Mattel Television is developing “Barbie Fashion Battle,” a competition series with Mission Control Media (“Hollywood Game Night”) to develop designing clothes for Barbie dolls. The proposed show will feature 12 adult designers, divided into two “fashion houses” headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in “cinematic reveal sequences.” The winner will get a cash prize and the chance to design a line of Barbie fashions that will be featured on the Mattel Creations platform. No TV or streaming outlet is attached yet.

“For more than 60 years, Barbie has been boss when it comes to fashion and has served as a muse for a variety of fashion designers, many of whom continue to design for her today,” said Mattel TV executive producer Adam Bonnett. “Now, in partnership with Mission Control Media, ‘Barbie Fashion Battle’ will give the next generation of designers the opportunity to design high-fashion looks for Barbie. This project is part of our broader effort to expand the Barbie content universe with new scripted and unscripted content, including the recently announced ‘Barbie & Chelsea: The Lost Birthday’, among other projects.”