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MGM Television has announced a deal with Snap. Inc to develop and produce shows for Snapchat’s Discover platform. This marks Snap’s first deal with a major entertainment studio, and adds to the deals Snap already has in place with a number of leading TV networks to develop and produce premium original content for its platform. Shot vertically for mobile, each show – including documentaries, reality, scripted and non-scripted comedies and dramas — will tell a complete narrative in four to five minutes.
“The team at Snap is thinking about mobile TV differently than anyone else in this space. They are innovators, and it presents us with a unique opportunity to flex our development and production muscle in a whole new way,” said Barry Poznick, President of Unscripted Television MGM. “We are excited to create content for their vast and hard to reach audience that consumes entertainment in a very specific fashion.”
“MGM has an incredible pool of talent — from producers and directors to writers — that we’re excited to tap into as we join forces to develop Shows,” added Nick Bell, Vice President of Content for Snap Inc. “Partnering with a studio of their caliber opens up a lot of possibilities for the future of Shows on Snapchat.”
In recent months, Snap has announced deals with NBC, ESPN, the NFL, Turner, ABC, the BBC and A+E Networks and Discovery Networks, which are either already producing or developing shows for Snapchat.