Monday Final Nationals: 'Macy's 4th of July Spectacular' on NBC Reaches Three-Year High

NBC ruled Independence Night with their annual “Macy’s 4th of July Spectacular”. Comparatively from the year-ago event (which aired on a Saturday), its total audience jumped up about 40 percent and its adults 18-49 rating was up about 50 percent. It was the event’s best ratings performance since July 4, 2013 (7.5 million viewers, 1.5 adults 18-49 rating).

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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Monday, July 4, 2016
8-11	Network Average			1.6/3	2827	0.3/2	0.4/2	0.5/2
8:00	The Bachelorette (r)	248	95	1.7/4	2378	0.3/2	0.4/2	0.5/2
10:01	Mistresses (s)	248	95	1.4/3	1971	0.3/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.6/5	4325	0.4/3	0.7/3	1.0/3
8:00	Mom (r)	252	95	2.2/5	3411	0.3/2	0.6/3	0.9/3
8:30	2 Broke Girls (r)	250	92	2.0/4	3009	0.3/2	0.6/3	0.9/3
9:00	Boston Pops Spectacular (s)	253	95	2.8/6	4594	0.5/3	0.7/3	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.6/8	6160	0.8/5	1.3/6	1.7/6
8:00	Macy’s 4th of July Fireworks Spectacular (s)	243	95	4.1/9	7034	0.9/6	1.5/7	2.0/7
10:00	Macy’s 4th of July Fireworks Spectacular (r)	240	93	2.6/6	4251	0.6/4	0.9/4	1.3/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.1/2	1696	0.3/2	0.4/2	0.5/2
8:00	So You Think You Can Dance (r)	254	95	1.1/2	1698	0.3/2	0.4/2	0.5/2
9:00	Houdini & Doyle	254	95	1.1/2	1693	0.3/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.4/1	668	0.2/1	0.2/1	0.3/1
8:00	iHeartRadio Pool Party (r)	246	87	0.3/1	566	0.2/1	0.2/1	0.2/1
9:00	Whose Line Is It Anyway? (r)	246	87	0.4/1	721	0.2/1	0.2/1	0.3/1
9:30	Whose Line Is It Anyway? (r)	246	87	0.5/1	819	0.2/1	0.3/1	0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.7/2	1328		0.4/2
7:00	Joan Sebastian, El Rey del Jaripeo (s)			0.7/2	1263		0.4/2
10:02	Por Siempre Joan Sebastian			0.8/2	1356		0.5/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.2/0	286		0.1/0
7:00	La Ronca de Oro (s)			0.2/0	300		0.1/1
8:00	La Ronca de Oro (s)			0.2/0	319		0.1/0
9:00	La Ronca de Oro (s)			0.2/0	286		0.1/0
10:00	La Ronca de Oro (s)			0.2/0	253		0.1/0

Sub-Demo Breakdowns – Monday 7/04/16

“Mistresses” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.1/1
Women 18-49: 0.6/2
Men 18-49: 0.2/1

“Boston Pops Spectacular” (CBS)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 0.8/4
Men 18-49: 0.7/3

“Macy’s 4th of July Spectacular” (NBC, 8pm)
Women 18-34: 1.1/7
Men 18-34: 0.7/5
Women 18-49: 1.7/7
Men 18-49: 1.3/6

“Houdini & Doyle” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.3/2

“Devious Maids” (Lifetime)
Women 18-34: 0.31
Men 18-34: 0.10
Women 18-49: 0.42
Men 18-49: 0.17

“UnReal” (Lifetime)
Women 18-34: 0.29
Men 18-34: 0.09
Women 18-49: 0.31
Men 18-49: 0.11

Cable Rankings – Monday 7/04/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, July 4:

* Viewers in thousands
Rank	Program	Net	Start	Dur	Vwrs*	A1849
87	THE FIRST 48	A&E	8:00 PM	60	446	0.15
69	THE FIRST 48	A&E	9:00 PM	60	580	0.19
63	THE FIRST 48	A&E	10:00 PM	63	661	0.22
55	KING OF THE HILL	ADSM	8:00 PM	30	752	0.29
48	CLEVELAND SHOW	ADSM	8:30 PM	30	773	0.31
18	AMERICAN DAD	ADSM	9:00 PM	30	1110	0.48
14	AMERICAN DAD	ADSM	9:30 PM	30	1243	0.57
8	FAMILY GUY	ADSM	10:00 PM	30	1548	0.70
5	FAMILY GUY	ADSM	10:30 PM	30	1736	0.82
30	JAWS-A-THON	AMC	6:30 PM	180	885	0.27
36	JAWS-A-THON	AMC	9:30 PM	150	848	0.30
38	YUKON MEN	APL	8:00 PM	61	823	0.18
41	YUKON MEN	APL	9:01 PM	61	804	0.17
65	YUKON MEN	APL	10:02 PM	61	632	0.15
70	BET MOVIE OF THE WEEK	BET	8:00 PM	210	570	0.25
78	COMEDY CENTRAL MOVIE	CMDY	6:18 PM	159	512	0.21
91	SHARK TANK	CNBC	9:00 PM	60	423	0.15
25	ADVENTURES IN BABYSITTING (2016)	DSNY	8:00 PM	105	1025	0.22
34	STUCK IN THE MIDDLE	DSNY	9:45 PM	25	857	0.19
39	BEST FRIENDS WHENEVER	DSNY	10:10 PM	25	811	0.14
33	K.C. UNDERCOVER	DSNY	10:35 PM	25	861	0.15
83	KEEPING UP WITH THE KARDASHIANS	E!	10:00 PM	60	464	0.21
60	BASEBALL RAIN DELAY (0.45 HH)	ESPN	7:03 PM	146	681	0.20
66	MLB HOLIDAY: DETROIT AT CLEVELAND (0.39 HH)	ESPN	9:29 PM	203	610	0.21
21	CHOPPED GRILL MASTERS 2	FOOD	8:00 PM	60	1051	0.32
20	CHOPPED GRILL MASTERS 2	FOOD	9:00 PM	60	1052	0.29
28	CHOPPED GRILL MASTERS 2	FOOD	10:00 PM	60	910	0.29
68	BIG SCREEN MOVIE	FRFM	7:45 PM	135	581	0.18
22	FX MOVIE PRIME	FX	6:00 PM	180	1042	0.42
9	FX MOVIE PRIME	FX	9:00 PM	150	1473	0.57
97	THE SIMPSONS	FXX	8:00 PM	30	378	0.18
90	THE SIMPSONS	FXX	8:30 PM	30	431	0.19
94	THE SIMPSONS	FXX	9:00 PM	30	408	0.17
100	THE SIMPSONS	FXX	10:00 PM	30	367	0.16
79	THE MIDDLE	HALL	10:00 PM	30	491	0.16
77	THE MIDDLE	HALL	10:30 PM	30	516	0.15
23	INDEPENDENCE DAY	HBO	8:00 PM	145	1040	0.41
64	JURASSIC WORLD	HBO	10:30 PM	124	659	0.26
13	TINY HOUSE BIG LIVING	HGTV	8:00 PM	30	1254	0.27
11	TINY HOUSE BIG LIVING	HGTV	8:30 PM	30	1287	0.28
10	TINY HOUSE BIG LIVING	HGTV	9:00 PM	30	1307	0.28
12	TINY HOUSE BIG LIVING	HGTV	9:30 PM	30	1283	0.32
7	HOUSE HUNTERS	HGTV	10:00 PM	30	1559	0.35
6	HOUSE HUNTERS INTERNATIONAL	HGTV	10:30 PM	30	1584	0.37
24	AMERICAN PICKERS	HIST	8:00 PM	60	1037	0.21
15	AMERICAN PICKERS	HIST	9:00 PM	60	1236	0.26
19	AMERICAN PICKERS	HIST	10:00 PM	63	1084	0.25
59	DATELINE ON ID	ID	8:00 PM	60	697	0.16
62	DATELINE ON ID	ID	9:00 PM	60	666	0.16
45	DATELINE ON ID	ID	10:00 PM	60	785	0.18
75	MOVIE- THEATRICAL RPT	LIF	8:00 PM	60	537	0.16
27	DEVIOUS MAIDS	LIF	9:00 PM	60	943	0.29
73	UNREAL	LIF	10:00 PM	63	549	0.21
43	MOVIE	LMN	8:00 PM	120	797	0.24
71	MOVIE	LMN	10:00 PM	120	562	0.17
84	RIDICULOUSNESS SSN5	MTV	8:00 PM	30	463	0.24
82	RIDICULOUSNESS SSN4	MTV	8:30 PM	30	468	0.23
89	RIDICULOUSNESS SSN7B	MTV	9:00 PM	30	440	0.23
86	RIDICULOUSNESS SSN3B	MTV	9:30 PM	30	450	0.21
76	RIDICULOUSNESS SSN4	MTV	10:00 PM	30	529	0.26
88	RIDICULOUSNESS SSN7	MTV	10:30 PM	30	442	0.21
72	FULL HOUSE	NAN	9:00 PM	30	552	0.16
61	FULL HOUSE	NAN	9:30 PM	30	673	0.19
44	FULL HOUSE	NAN	10:00 PM	30	796	0.22
56	FULL HOUSE	NAN	10:30 PM	30	736	0.24
42	U.S. OLYMPIC TRIALS (0.48 HH)	NBCSN	7:00 PM	123	798	0.19
67	WICKED TUNA	NGC	8:00 PM	60	582	0.17
51	COPS	SPIKE	8:00 PM	30	766	0.25
37	COPS	SPIKE	8:30 PM	30	842	0.27
29	COPS (O)	SPIKE	9:00 PM	30	904	0.31
50	COPS (O)	SPIKE	9:30 PM	30	767	0.26
58	COPS (O)	SPIKE	10:00 PM	30	716	0.24
32	COPS	SPIKE	10:30 PM	30	867	0.28
47	TWILIGHT ZONE	SYFY	8:00 PM	30	781	0.15
49	TWILIGHT ZONE	SYFY	8:30 PM	30	768	0.16
52	TWILIGHT ZONE	SYFY	9:00 PM	30	762	0.16
46	TWILIGHT ZONE	SYFY	9:30 PM	30	782	0.18
56	TWILIGHT ZONE	SYFY	10:00 PM	30	736	0.19
39	TWILIGHT ZONE	SYFY	10:30 PM	30	811	0.17
96	WRECKED	TBS	8:30 PM	30	404	0.16
85	WRECKED	TBS	9:00 PM	30	458	0.18
80	WRECKED	TBS	9:30 PM	30	472	0.19
74	WRECKED	TBS	10:00 PM	30	545	0.22
95	FULL FRONTAL W/ SAM BEE	TBS	10:30 PM	30	407	0.18
53	UNTOLD STORIES OF THE E.R	TLC	8:00 PM	60	761	0.17
35	UNTOLD STORIES OF THE E.R.	TLC	9:00 PM	60	849	0.21
54	UNTOLD STORIES OF THE E.R.	TLC	10:00 PM	60	754	0.20
26	RIZZOLI & ISLES	TNT	8:00 PM	60	981	0.17
16	RIZZOLI & ISLES	TNT	9:00 PM	60	1211	0.18
17	RIZZOLI & ISLES	TNT	10:00 PM	60	1120	0.17
98	IMPRACTICAL JOKERS	TRU	8:00 PM	30	377	0.17
92	IMPRACTICAL JOKERS	TRU	8:30 PM	30	412	0.17
93	IMPRACTICAL JOKERS	TRU	9:00 PM	30	410	0.18
99	IMPRACTICAL JOKERS	TRU	9:30 PM	30	371	0.16
2	WWE RAW (1.64 HH)	USA	8:00 PM	60	2663	0.88
1	WWE RAW (1.62 HH)	USA	9:00 PM	60	2668	0.94
3	WWE RAW (1.57 HH)	USA	10:00 PM	68	2643	0.98
4	LOVE & HIP HOP ATLANTA 5	VH1	8:00 PM	60	1878	0.91
30	LOVE & HIP HOP ATLANTA 5	VH1	9:00 PM	60	885	0.37
81	DATING NAKED 3	VH1	10:00 PM	60	470	0.22

Source: Live+Same Day data, Nielsen Media Research

Monday Final Nationals: ‘Macy’s 4th of July Spectacular’ on NBC Reaches Three-Year High

Written by Douglas Pucci

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