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Monday Final Nationals: ‘Macy’s 4th of July Spectacular’ on NBC Reaches Three-Year High

NBC ruled Independence Night with their annual “Macy’s 4th of July Spectacular”. Comparatively from the year-ago event (which aired on a Saturday), its total audience jumped up about 40 percent and its adults 18-49 rating was up about 50 percent. It was the event’s best ratings performance since July 4, 2013 (7.5 million viewers, 1.5 adults 18-49 rating).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, July 4, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.6/3 2827 0.3/2 0.4/2 0.5/2
8:00 The Bachelorette (r) 248 95 1.7/4 2378 0.3/2 0.4/2 0.5/2
10:01 Mistresses (s) 248 95 1.4/3 1971 0.3/2 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.6/5 4325 0.4/3 0.7/3 1.0/3
8:00 Mom (r) 252 95 2.2/5 3411 0.3/2 0.6/3 0.9/3
8:30 2 Broke Girls (r) 250 92 2.0/4 3009 0.3/2 0.6/3 0.9/3
9:00 Boston Pops Spectacular (s) 253 95 2.8/6 4594 0.5/3 0.7/3 1.1/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.6/8 6160 0.8/5 1.3/6 1.7/6
8:00 Macy’s 4th of July Fireworks Spectacular (s) 243 95 4.1/9 7034 0.9/6 1.5/7 2.0/7
10:00 Macy’s 4th of July Fireworks Spectacular (r) 240 93 2.6/6 4251 0.6/4 0.9/4 1.3/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.1/2 1696 0.3/2 0.4/2 0.5/2
8:00 So You Think You Can Dance (r) 254 95 1.1/2 1698 0.3/2 0.4/2 0.5/2
9:00 Houdini & Doyle 254 95 1.1/2 1693 0.3/2 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.4/1 668 0.2/1 0.2/1 0.3/1
8:00 iHeartRadio Pool Party (r) 246 87 0.3/1 566 0.2/1 0.2/1 0.2/1
9:00 Whose Line Is It Anyway? (r) 246 87 0.4/1 721 0.2/1 0.2/1 0.3/1
9:30 Whose Line Is It Anyway? (r) 246 87 0.5/1 819 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.7/2 1328 0.4/2
7:00 Joan Sebastian, El Rey del Jaripeo (s) 0.7/2 1263 0.4/2
10:02 Por Siempre Joan Sebastian 0.8/2 1356 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.2/0 286 0.1/0
7:00 La Ronca de Oro (s) 0.2/0 300 0.1/1
8:00 La Ronca de Oro (s) 0.2/0 319 0.1/0
9:00 La Ronca de Oro (s) 0.2/0 286 0.1/0
10:00 La Ronca de Oro (s) 0.2/0 253 0.1/0

Sub-Demo Breakdowns – Monday 7/04/16

Mistresses” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.1/1
Women 18-49: 0.6/2
Men 18-49: 0.2/1

Boston Pops Spectacular” (CBS)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 0.8/4
Men 18-49: 0.7/3

Macy’s 4th of July Spectacular” (NBC, 8pm)
Women 18-34: 1.1/7
Men 18-34: 0.7/5
Women 18-49: 1.7/7
Men 18-49: 1.3/6

Houdini & Doyle” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.3/2

Devious Maids” (Lifetime)
Women 18-34: 0.31
Men 18-34: 0.10
Women 18-49: 0.42
Men 18-49: 0.17

UnReal” (Lifetime)
Women 18-34: 0.29
Men 18-34: 0.09
Women 18-49: 0.31
Men 18-49: 0.11

Cable Rankings – Monday 7/04/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, July 4:

* Viewers in thousands
Rank Program Net Start Dur Vwrs* A1849
87 THE FIRST 48 A&E 8:00 PM 60 446 0.15
69 THE FIRST 48 A&E 9:00 PM 60 580 0.19
63 THE FIRST 48 A&E 10:00 PM 63 661 0.22
55 KING OF THE HILL ADSM 8:00 PM 30 752 0.29
48 CLEVELAND SHOW ADSM 8:30 PM 30 773 0.31
18 AMERICAN DAD ADSM 9:00 PM 30 1110 0.48
14 AMERICAN DAD ADSM 9:30 PM 30 1243 0.57
8 FAMILY GUY ADSM 10:00 PM 30 1548 0.70
5 FAMILY GUY ADSM 10:30 PM 30 1736 0.82
30 JAWS-A-THON AMC 6:30 PM 180 885 0.27
36 JAWS-A-THON AMC 9:30 PM 150 848 0.30
38 YUKON MEN APL 8:00 PM 61 823 0.18
41 YUKON MEN APL 9:01 PM 61 804 0.17
65 YUKON MEN APL 10:02 PM 61 632 0.15
70 BET MOVIE OF THE WEEK BET 8:00 PM 210 570 0.25
78 COMEDY CENTRAL MOVIE CMDY 6:18 PM 159 512 0.21
91 SHARK TANK CNBC 9:00 PM 60 423 0.15
25 ADVENTURES IN BABYSITTING (2016) DSNY 8:00 PM 105 1025 0.22
34 STUCK IN THE MIDDLE DSNY 9:45 PM 25 857 0.19
39 BEST FRIENDS WHENEVER DSNY 10:10 PM 25 811 0.14
33 K.C. UNDERCOVER DSNY 10:35 PM 25 861 0.15
83 KEEPING UP WITH THE KARDASHIANS E! 10:00 PM 60 464 0.21
60 BASEBALL RAIN DELAY (0.45 HH) ESPN 7:03 PM 146 681 0.20
66 MLB HOLIDAY: DETROIT AT CLEVELAND (0.39 HH) ESPN 9:29 PM 203 610 0.21
21 CHOPPED GRILL MASTERS 2 FOOD 8:00 PM 60 1051 0.32
20 CHOPPED GRILL MASTERS 2 FOOD 9:00 PM 60 1052 0.29
28 CHOPPED GRILL MASTERS 2 FOOD 10:00 PM 60 910 0.29
68 BIG SCREEN MOVIE FRFM 7:45 PM 135 581 0.18
22 FX MOVIE PRIME FX 6:00 PM 180 1042 0.42
9 FX MOVIE PRIME FX 9:00 PM 150 1473 0.57
97 THE SIMPSONS FXX 8:00 PM 30 378 0.18
90 THE SIMPSONS FXX 8:30 PM 30 431 0.19
94 THE SIMPSONS FXX 9:00 PM 30 408 0.17
100 THE SIMPSONS FXX 10:00 PM 30 367 0.16
79 THE MIDDLE HALL 10:00 PM 30 491 0.16
77 THE MIDDLE HALL 10:30 PM 30 516 0.15
23 INDEPENDENCE DAY HBO 8:00 PM 145 1040 0.41
64 JURASSIC WORLD HBO 10:30 PM 124 659 0.26
13 TINY HOUSE BIG LIVING HGTV 8:00 PM 30 1254 0.27
11 TINY HOUSE BIG LIVING HGTV 8:30 PM 30 1287 0.28
10 TINY HOUSE BIG LIVING HGTV 9:00 PM 30 1307 0.28
12 TINY HOUSE BIG LIVING HGTV 9:30 PM 30 1283 0.32
7 HOUSE HUNTERS HGTV 10:00 PM 30 1559 0.35
6 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1584 0.37
24 AMERICAN PICKERS HIST 8:00 PM 60 1037 0.21
15 AMERICAN PICKERS HIST 9:00 PM 60 1236 0.26
19 AMERICAN PICKERS HIST 10:00 PM 63 1084 0.25
59 DATELINE ON ID ID 8:00 PM 60 697 0.16
62 DATELINE ON ID ID 9:00 PM 60 666 0.16
45 DATELINE ON ID ID 10:00 PM 60 785 0.18
75 MOVIE- THEATRICAL RPT LIF 8:00 PM 60 537 0.16
27 DEVIOUS MAIDS LIF 9:00 PM 60 943 0.29
73 UNREAL LIF 10:00 PM 63 549 0.21
43 MOVIE LMN 8:00 PM 120 797 0.24
71 MOVIE LMN 10:00 PM 120 562 0.17
84 RIDICULOUSNESS SSN5 MTV 8:00 PM 30 463 0.24
82 RIDICULOUSNESS SSN4 MTV 8:30 PM 30 468 0.23
89 RIDICULOUSNESS SSN7B MTV 9:00 PM 30 440 0.23
86 RIDICULOUSNESS SSN3B MTV 9:30 PM 30 450 0.21
76 RIDICULOUSNESS SSN4 MTV 10:00 PM 30 529 0.26
88 RIDICULOUSNESS SSN7 MTV 10:30 PM 30 442 0.21
72 FULL HOUSE NAN 9:00 PM 30 552 0.16
61 FULL HOUSE NAN 9:30 PM 30 673 0.19
44 FULL HOUSE NAN 10:00 PM 30 796 0.22
56 FULL HOUSE NAN 10:30 PM 30 736 0.24
42 U.S. OLYMPIC TRIALS (0.48 HH) NBCSN 7:00 PM 123 798 0.19
67 WICKED TUNA NGC 8:00 PM 60 582 0.17
51 COPS SPIKE 8:00 PM 30 766 0.25
37 COPS SPIKE 8:30 PM 30 842 0.27
29 COPS (O) SPIKE 9:00 PM 30 904 0.31
50 COPS (O) SPIKE 9:30 PM 30 767 0.26
58 COPS (O) SPIKE 10:00 PM 30 716 0.24
32 COPS SPIKE 10:30 PM 30 867 0.28
47 TWILIGHT ZONE SYFY 8:00 PM 30 781 0.15
49 TWILIGHT ZONE SYFY 8:30 PM 30 768 0.16
52 TWILIGHT ZONE SYFY 9:00 PM 30 762 0.16
46 TWILIGHT ZONE SYFY 9:30 PM 30 782 0.18
56 TWILIGHT ZONE SYFY 10:00 PM 30 736 0.19
39 TWILIGHT ZONE SYFY 10:30 PM 30 811 0.17
96 WRECKED TBS 8:30 PM 30 404 0.16
85 WRECKED TBS 9:00 PM 30 458 0.18
80 WRECKED TBS 9:30 PM 30 472 0.19
74 WRECKED TBS 10:00 PM 30 545 0.22
95 FULL FRONTAL W/ SAM BEE TBS 10:30 PM 30 407 0.18
53 UNTOLD STORIES OF THE E.R TLC 8:00 PM 60 761 0.17
35 UNTOLD STORIES OF THE E.R. TLC 9:00 PM 60 849 0.21
54 UNTOLD STORIES OF THE E.R. TLC 10:00 PM 60 754 0.20
26 RIZZOLI & ISLES TNT 8:00 PM 60 981 0.17
16 RIZZOLI & ISLES TNT 9:00 PM 60 1211 0.18
17 RIZZOLI & ISLES TNT 10:00 PM 60 1120 0.17
98 IMPRACTICAL JOKERS TRU 8:00 PM 30 377 0.17
92 IMPRACTICAL JOKERS TRU 8:30 PM 30 412 0.17
93 IMPRACTICAL JOKERS TRU 9:00 PM 30 410 0.18
99 IMPRACTICAL JOKERS TRU 9:30 PM 30 371 0.16
2 WWE RAW (1.64 HH) USA 8:00 PM 60 2663 0.88
1 WWE RAW (1.62 HH) USA 9:00 PM 60 2668 0.94
3 WWE RAW (1.57 HH) USA 10:00 PM 68 2643 0.98
4 LOVE & HIP HOP ATLANTA 5 VH1 8:00 PM 60 1878 0.91
30 LOVE & HIP HOP ATLANTA 5 VH1 9:00 PM 60 885 0.37
81 DATING NAKED 3 VH1 10:00 PM 60 470 0.22

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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