Monday Final Nationals: Rio 2016 on NBCUniversal Networks Rates Higher than First Summer Olympic Monday in London 2012 on NBC

From NBC Sports Group (full press release): NBC Olympics’ new Total Audience Delivery report – which measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital – indicates their Monday primetime coverage averaged an 18.1 household rating with 31.5 million viewers.

The opening Monday night of the 2012 London Olympics – which had no simultaneous live streaming and no competing primetime Olympic cable coverage – posted an 18.0 national rating with an average of 31.58 million viewers.

After four days, the NBC-only average primetime viewership (27.3 million viewers) and household rating (14.8) have respective 285 percent and 202 percent advantages over ABC, CBS and FOX combined – the second-largest Summer Games advantage on record (behind only the London Olympics), according to national data from The Nielsen Company.

Among Adults 18-49, NBC’s four-night 8.0 primetime rating in the demographic tops by 471 percent the other broadcast networks combined (1.4 on ABC, CBS and FOX) – the largest advantage in the first four days of any Olympics.

Monday night’s NBC-only Rio Olympics coverage (8-11:05 p.m. ET/PT) posted a 16.4/28 household rating – the highest NBC primetime rating of the Rio Olympics. In addition, the telecast, which featured six U.S. swimming medals, Michael Phelps’ clash with South Africa’s Chad le Clos in the 200m fly semifinal, and the American tandem of Kerri Walsh Jennings and April Ross in beach volleyball, averaged 28.861 million viewers.

Also on Monday night, NBCSN’s live Olympic competition coverage averaged 1.562 million viewers, while Bravo’s live primetime Olympic tennis coverage averaged 720,000 viewers. The NBCSN telecast featured the second half of the U.S Men’s Basketball victory over Venezuela, while Serena Williams won her second-round singles match in straight sets on Bravo.

Monday’s Olympic coverage on the networks of NBCUniversal was watched by 84.6 million viewers (28.5% of the U.S. population) in 49.5 million homes (42.5% of U.S. TV households).

TOP 10 METERED MARKETS FOR NBC MONDAY PRIMETIME:

1. Salt Lake City 23.5/42
2. Denver 22.7/41
3. Kansas City 22.1/36
4. Minneapolis 21.7/37
5. Richmond 20.8/32
T6. Austin 20.4/35
T6. Indianapolis 20.4/34
T6. Washington, DC 20.4/37
9. Columbus 19.7/33
10. West Palm Beach 19.7/31

Half-hours for ‬“Rio 2016 Summer Olympics-Monday” were, as follows:

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Monday, August 8, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.6/4	3728	0.9/4	1.1/4	1.3/4
8:00	Bachelor in Paradise	249	94	3.1/5	4538	1.2/5	1.4/5	1.6/5
10:01	Mistresses	249	94	1.5/3	2065	0.4/2	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.2/4	3205	0.3/1	0.6/2	0.8/2
8:00	Mom (r)	254	94	2.6/5	3724	0.3/1	0.6/2	0.9/3
8:30	2 Broke Girls (r)	254	94	2.1/4	3046	0.3/1	0.6/2	0.9/3
9:00	Mom (r)	254	94	2.3/4	3413	0.4/1	0.7/2	1.0/3
9:30	The Odd Couple (r)	254	94	2.0/3	2965	0.4/1	0.6/2	0.8/2
10:00	Scorpion (r)	255	94	2.1/4	3041	0.3/1	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			16.5/28	28861	6.5/28	8.6/29	10.4/30
8:00	Rio Summer Olympics (s) (thru 11:05)	242	94	16.4/28	28861	6.5/28	8.6/29	10.3/30
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.9/2	1309	0.3/1	0.4/1	0.5/1
8:00	So You Think You Can Dance	255	94	0.9/2	1309	0.3/1	0.4/1	0.5/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.7/1	1050	0.2/1	0.3/1	0.4/1
8:00	Supergirl (r)	247	92	0.7/1	1051	0.2/1	0.3/1	0.4/1
9:00	Supergirl (r)	247	92	0.7/1	1049	0.2/1	0.3/1	0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1869		0.7/2
7:00	La Rosa de Guadalupe			0.9/2	1735		0.6/3
8:00	Un Camino Hacia El Destino			1.1/2	2011		0.7/2
9:00	Tres Veces Ana			1.1/2	1962		0.7/2
10:00	Tres Veces Ana			0.9/2	1634		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.2/0	415		0.1/1
7:00	Mi Corazon es Tuyo			0.2/0	360		0.1/1
8:00	Moisés y Los Diez Mandamientos			0.3/0	506		0.2/1
9:00	La Ronca de Oro			0.3/0	489		0.2/0
10:00	El Príncipe			0.2/0	251		0.1/0

Sub-Demo Breakdowns – Monday 8/08/16

Cable Rankings – Monday 8/08/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, August 8:

Source: Live+Same Day data, Nielsen Media Research