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Monday Final Nationals: ‘Taken’ on NBC with Best TV Drama Prime Time Debut Ratings in Nearly Five Months

The return of “The Voice” helped boost NBC to win Monday night in all key measures: total viewers (11.17 million), adults 18-49 (2.6 rating/9 share), adults 18-34 (1.6/8) and adults 25-54 (3.5/11).

Leading out of “The Voice” on NBC was the series premiere of “Taken”, the TV adaptation of the hit 2009 Liam Neeson motion picture thriller. At 7.45 million viewers and a 1.6 rating among adults 18-49, according to live plus same day data, “Taken” ranks as TV’s most-watched new drama premiere in prime time since “Timeless” on Oct. 3, 2016 (Fox’s post-Super Bowl telecast of “24: Legacy” aired after the prime time period on Feb. 5).

“Taken” won the 10 p.m. hour over ABC and CBS in every key measure and scored regular-program highs for NBC in the slot since Oct. 3 in 18-49 and total viewers.

ABC’s LGBT-rights miniseries “When We Rise” got off to a sluggish start. It rated far behind its NBC and CBS competition from 9-11 p.m. and even fell behind Fox’s “APB” at 9-10 p.m. in viewership and adults 25-54. The following installments of “When We Rise” airs for two hours each night on Wednesday, Thursday and Friday, respectively.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, February 27, 2017
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.0/5 4537 1.1/5 1.3/5 1.5/5
8:00 The Bachelor 250 93 5.0/8 7711 2.3/10 2.4/9 2.7/8
9:00 When We Rise Night 1 (s) 250 93 2.0/4 2951 0.5/2 0.7/3 0.9/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.2/7 6636 0.6/3 1.2/4 1.9/6
8:00 Big Bang Theory (r) 254 93 4.7/8 7344 0.7/3 1.3/5 2.1/6
8:30 Man with a Plan 254 93 4.2/7 6613 0.6/3 1.2/4 1.9/5
9:00 Superior Donuts 254 93 4.0/7 6353 0.6/3 1.2/4 1.8/5
9:30 2 Broke Girls 254 93 3.6/6 5741 0.6/3 1.2/4 1.8/5
10:00 Scorpion 254 93 4.4/9 6883 0.7/3 1.2/4 1.7/6
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.6/12 11170 1.6/8 2.6/9 3.5/11
8:00 The Voice (p) 246 93 7.7/13 13029 1.9/9 3.1/11 4.2/12
10:00 Taken (p) 246 93 4.6/9 7452 0.9/5 1.6/6 2.3/7
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 2.3/4 3679 0.5/2 0.9/3 1.2/3
8:00 24: Legacy 258 93 2.4/4 3985 0.6/3 1.0/4 1.3/4
9:01 APB 258 93 2.1/4 3363 0.5/2 0.8/3 1.0/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.0/2 1528 0.4/2 0.5/2 0.6/2
8:00 Supergirl 248 91 1.3/2 2174 0.5/2 0.7/2 0.8/2
9:00 Jane the Virgin 248 91 0.6/1 882 0.3/1 0.3/1 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.2/2 2106 0.7/3
7:00 La Rosa de Guadalupe 1.0/2 1857 0.6/3
8:00 Pequeños Gigantes USA 1.0/2 1786 0.6/2
9:00 Vino el Amor 1.2/2 2206 0.7/3
10:03 El Color de la Pasión 1.3/2 2325 0.8/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 811 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 677 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.8/1 1570 0.5/2
9:00 Mujeres de Negro 0.3/1 596 0.2/1
10:00 Por Siempre Joan Sebastian 0.2/0 266 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average (preliminary) 0.8/1 1482 0.5/2 0.6/2
8:00 La Fan (preliminary) 0.6/1 1069 0.3/1 0.4/1
9:00 La Doña (preliminary) 0.8/1 1486 0.5/2 0.6/2
10:00 El Chema (preliminary) 1.0/2 1890 0.8/4 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Monday 2/27/17

The Bachelor” (ABC)
Women 18-34: 3.2/13
Men 18-34: 1.3/7
Women 18-49: 3.5/11
Men 18-49: 1.3/5

When We Rise – Part 1” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.6/2

Man with a Plan” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.4/5
Men 18-49: 1.1/4

Superior Donuts” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.3/4
Men 18-49: 1.1/4

2 Broke Girls” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.4/4
Men 18-49: 1.0/4

Scorpion” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 1.0/4

The Voice” (NBC)
Women 18-34: 2.3/9
Men 18-34: 1.6/8
Women 18-49: 3.8/12
Men 18-49: 2.4/9

Taken” (NBC)
Women 18-34: 1.1/5
Men 18-34: 0.7/4
Women 18-49: 2.0/7
Men 18-49: 1.3/5

24: Legacy” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.6/3
Women 18-49: 1.0/3
Men 18-49: 1.0/4

APB” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 0.8/2
Men 18-49: 0.8/3

Supergirl” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.7/2
Men 18-49: 0.7/3

Jane the Virgin” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1

Cable Rankings – Monday 2/27/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, February 27:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
59 52 THE FIRST 48 A&E 8:00 PM 60 773 0.24
52 51 COLD CASE FILES A&E 9:00 PM 60 868 0.25
21 18 BATES MOTEL A&E 10:00 PM 63 1275 0.43
65 48 KING OF THE HILL ADSM 8:00 PM 30 650 0.26
64 36 CLEVELAND SHOW ADSM 8:30 PM 30 657 0.30
45 17 AMERICAN DAD ADSM 9:00 PM 30 929 0.45
39 13 AMERICAN DAD ADSM 9:30 PM 30 1053 0.51
29 10 BOB’S BURGERS ADSM 10:00 PM 30 1186 0.59
26 9 BOB’S BURGERS ADSM 10:30 PM 30 1204 0.62
69 77 AMC MOVIE: CON AIR AMC 7:30 PM 150 617 0.18
90 100 VANDERPUMP RULES BRAVO 8:00 PM 60 374 0.15
17 8 VANDERPUMP RULES BRAVO 9:00 PM 60 1425 0.64
63 32 SUMMER HOUSE BRAVO 10:00 PM 60 671 0.32
93 77 SOUTH PARK CMDY 8:30 PM 30 329 0.18
100 84 SOUTH PARK CMDY 10:00 PM 30 292 0.17
95 84 SOUTH PARK CMDY 10:30 PM 30 318 0.17
82 93 SHARK TANK CNBC 9:00 PM 60 418 0.16
37 52 ANDERSON COOPER 360 CNN 8:00 PM 60 1087 0.24
38 56 ANDERSON COOPER 360 CNN 9:00 PM 60 1067 0.23
44 67 CNN TONIGHT CNN 10:00 PM 60 932 0.21
32 19 FAST N LOUD DISC 8:00 PM 60 1144 0.42
8 5 FAST N LOUD DISC 9:00 PM 60 2485 0.95
11 7 DIESEL BROTHERS DISC 10:00 PM 61 1713 0.74
60 73 SOFIA THE FIRST DISJR 8:00 PM 25 719 0.19
53 93 LIV AND MADDIE DSNY 9:00 PM 30 853 0.16
43 67 FASHION POLICE WEEKLY (0.68 HH) E! 8:00 PM 60 946 0.21
19 23 COLLEGE BASKETBALL REGULAR SEASON: NORTH CAROLINA @ VIRGINIA (0.90 HH) ESPN 7:00 PM 108 1362 0.37
28 27 COLLEGE BASKETBALL SCOREBOARD (0.78 HH) ESPN 8:48 PM 18 1189 0.34
20 21 COLLEGE BASKETBALL REGULAR SEASON: OKLAHOMA @ KANSAS (0.82 HH) ESPN 9:06 PM 125 1294 0.38
36 47 KIDS BAKING CHAMP 3 FOOD 8:00 PM 60 1095 0.27
57 52 CAKE WARS CHAMPS FOOD 9:00 PM 60 805 0.24
73 63 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 587 0.22
72 56 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 593 0.23
1 34 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3809 0.31
4 31 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2996 0.33
6 36 HANNITY FOXNC 10:00 PM 60 2661 0.30
77 63 SHADOWHUNTERS FRFM 8:00 PM 61 519 0.22
74 52 FX MOVIE PRIME: THE AMAZING SPIDER-MAN 2 FX 8:00 PM 180 574 0.24
96 84 THE SIMPSONS FXX 8:00 PM 30 310 0.17
99 84 THE SIMPSONS FXX 8:30 PM 30 302 0.17
98 77 THE SIMPSONS FXX 9:00 PM 30 306 0.18
88 63 THE SIMPSONS FXX 9:30 PM 30 378 0.22
94 73 THE SIMPSONS FXX 10:00 PM 30 320 0.19
97 73 THE SIMPSONS FXX 10:30 PM 30 308 0.19
86 93 LA FAMILIA PLUCH MON 9P GALA 9:00 PM 30 395 0.16
91 93 LA FAMILIA PLUCH MON 930P GALA 9:30 PM 30 363 0.16
68 77 LAST MAN STANDING HALL 8:00 PM 30 618 0.18
70 77 LAST MAN STANDING HALL 8:30 PM 30 603 0.18
78 84 THE MIDDLE HALL 10:00 PM 30 511 0.17
79 84 THE MIDDLE HALL 10:30 PM 30 501 0.17
81 71 DEADPOOL HBO 8:00 PM 108 454 0.20
33 40 HOUSE HUNTERS HGTV 8:00 PM 30 1139 0.29
25 40 HOUSE HUNTERS HGTV 8:30 PM 30 1205 0.29
18 44 LOVE IT OR LIST IT HGTV 9:00 PM 60 1367 0.28
12 36 HOUSE HUNTERS HGTV 10:00 PM 30 1601 0.30
14 44 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1509 0.28
23 56 AMERICAN PICKERS HIST 8:00 PM 60 1243 0.23
14 48 AMERICAN PICKERS AC HIST 9:00 PM 63 1509 0.26
31 40 PAWN STARS AC HIST 10:03 PM 30 1145 0.29
34 36 PAWN STARS HIST 10:33 PM 30 1121 0.30
50 56 VANITY FAIR CONFIDENTIAL ID 8:00 PM 60 875 0.23
46 48 VANITY FAIR CONFIDENTIAL ID 9:00 PM 60 922 0.26
41 40 OBSESSION: DARK DESIRES ID 10:00 PM 60 969 0.29
80 71 MOVIE- THEATRICAL RPT: MR. AND MRS. SMITH LIF 8:00 PM 182 471 0.20
16 67 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1507 0.21
9 27 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2355 0.34
10 56 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 1909 0.23
13 6 TEEN MOM II SSN7B MTV 9:00 PM 61 1513 0.89
40 12 TEEN MOM II SSN7B AFTER MTV 10:01 PM 31 984 0.55
85 63 STRANDED WITH A MILLION MTV 10:32 PM 58 400 0.22
75 56 NHL REGULAR SEASON: LOS ANGELES @ MINNESOTA (0.32 HH) NBCSN 8:03 PM 178 548 0.23
22 67 THUNDERMANS NICK 8:00 PM 30 1262 0.21
30 73 GAME SHAKERS NICK 8:30 PM 30 1148 0.19
51 56 FULL HOUSE NAN 9:00 PM 30 871 0.23
56 44 FULL HOUSE NAN 9:30 PM 30 814 0.28
54 34 FULL HOUSE NAN 10:00 PM 30 849 0.31
55 32 FULL HOUSE NAN 10:30 PM 30 841 0.32
83 84 SPIKE TV MOVIE: X-MEN ORIGINS: WOLVERINE SPIKE 8:00 PM 150 408 0.17
76 93 SYFY MOVIE: MISSION IMPOSSIBLE III SYFY 8:00 PM 150 521 0.16
58 20 FAMILY GUY TBS 8:00 PM 30 799 0.40
62 23 AMERICAN DAD TBS 8:30 PM 30 697 0.37
61 21 AMERICAN DAD TBS 9:00 PM 30 698 0.38
66 27 FAMILY GUY TBS 9:30 PM 30 631 0.34
67 25 FAMILY GUY TBS 10:00 PM 30 628 0.36
71 27 FAMILY GUY TBS 10:30 PM 30 595 0.34
24 25 COUNTING ON TLC 9:00 PM 60 1229 0.36
26 14 NBA BASKETBALL: INDIANA @ HOUSTON (0.79 HH) TNT 9:44 PM 158 1204 0.49
84 84 IMPRACTICAL JOKERS TRU 8:00 PM 30 405 0.17
88 84 IMPRACTICAL JOKERS TRU 8:30 PM 30 378 0.17
87 77 IMPRACTICAL JOKERS TRU 9:00 PM 30 385 0.18
92 93 IMPRACTICAL JOKERS TRU 9:30 PM 30 340 0.16
47 93 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 907 0.16
42 77 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 949 0.18
3 3 WWE RAW (1.89 HH) USA 8:00 PM 60 3127 1.08
2 2 WWE RAW (1.96 HH) USA 9:00 PM 60 3233 1.14
5 4 WWE RAW (1.80 HH) USA 10:00 PM 71 2918 1.02
7 1 LOVE AND HIP HOP 7 VH1 8:00 PM 60 2631 1.37
35 11 THE BREAKS VH1 9:00 PM 60 1100 0.56
48 16 MARTHA & SNOOP POTLUCK DINNER VH1 10:00 PM 30 904 0.47
49 14 LOVE AND HIP HOP 7 VH1 10:30 PM 60 896 0.49

Source: Live+Same Day data, Nielsen Media Research

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  1. Live+3 vs. Live+SD data for Monday 2/27/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    The Bachelor ………….. 2.41 … 2.96
    When We Rise ………… 0.70 … 0.83
    Big Bang Theory-r …… 1.34 … 1.41
    Man With a Plan ……… 1.24 … 1.46
    Superior Donuts ……… 1.19 … 1.43
    2 Broke Girls ………….. 1.18 … 1.60
    Scorpion ………………… 1.16 … 1.70
    The Voice ……………….. 3.15 … 3.78
    Taken …………………….. 1.63 … 2.00
    24: Legacy ……………… 0.98 … 1.47
    APB ………………………. 0.79 … 1.17
    Supergirl ………………… 0.67 … 1.04
    Jane the Virgin ………… 0.31 … 0.57

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    The Bachelor ………….. 7724 … 9020
    When We Rise ………… 2953 … 3479
    Big Bang Theory-r …… 7345 … 7587
    Man With a Plan ……… 6615 … 7497
    Superior Donuts ……… 6354 … 7285
    2 Broke Girls …………… 5742 … 6910
    Scorpion ………………… 6884 … 9675
    The Voice …………….. 13029 .. 15033
    Taken …………………….. 7452 … 9396
    24: Legacy ……………… 3985 … 5672
    APB ……………………….. 3363 … 4840
    Supergirl …………………. 2174 … 3171
    Jane the Virgin ………….. 882 … 1388