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Monday Final Nationals: ‘To Tell the Truth’ Time Slot Premiere for ABC Wins 10 p.m. Hour in Total Viewers

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ABC eked out Monday prime time victories in total viewers (5.06 million) and in adults 18-49 (1.3 rating/5 share) over runner-up NBC (5.01 million viewers, 1.2/5 adults 18-49). ABC had a much clearer win among adults 18-34 (1.1/6). Game show “To Tell the Truth” moved in to its Monday 10 p.m. time slot, followed a “The Men Tell All” edition of “The Bachelorette”, and won that hour in total viewers.

NBC led among adults 25-54 (1.6/5) with “American Ninja Warrior” and week two of new drama “Midnight, Texas”.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, July 31, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.3/6 5061 1.1/6 1.3/5 1.5/5
8:00 The Bachelorette The Men Tell All 254 93 3.8/7 5755 1.4/8 1.5/6 1.7/6
10:01 To Tell the Truth 261 92 2.4/5 3639 0.5/3 0.7/3 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.0/4 3078 0.3/1 0.5/2 0.8/3
8:00 Kevin Can Wait (r) 254 93 2.4/5 3718 0.3/2 0.6/3 1.0/4
8:30 Superior Donuts (r) 254 93 2.0/4 3073 0.3/1 0.5/2 0.8/3
9:00 Mom (r) 254 93 2.2/4 3237 0.2/1 0.5/2 0.8/3
9:30 Life in Pieces (r) 254 93 1.9/4 2978 0.3/1 0.5/2 0.7/2
10:00 CBSN on Assignment (p) 254 93 1.8/4 2730 0.2/1 0.4/2 0.7/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.9/6 5012 0.7/4 1.2/5 1.6/5
8:00 American Ninja Warrior 245 93 3.4/6 5875 0.8/4 1.4/6 1.9/6
10:00 Midnight, Texas 245 93 2.0/4 3286 0.4/2 0.8/3 1.0/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.4/3 2227 0.4/2 0.6/2 0.7/3
8:00 So You Think You Can Dance 258 92 1.7/3 2632 0.4/2 0.7/3 0.9/3
9:01 Superhuman 258 92 1.1/2 1809 0.3/2 0.5/2 0.6/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 963 0.1/1 0.2/1 0.3/1
8:00 Supergirl (r) 249 90 0.6/1 1019 0.1/1 0.2/1 0.3/1
9:00 Hooten and the Lady 249 90 0.6/1 907 0.1/0 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1748 0.5/2
7:00 La Rosa de Guadalupe 1.0/2 1650 0.5/3
8:00 Jose de Egipto 1.3/2 2165 0.7/3
9:00 La Doble Vida de Estela Carrillo 1.0/2 1623 0.5/2
10:00 La Doble Vida de Estela Carrillo 0.9/2 1455 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 436 0.2/1
7:00 La Candidata 0.1/0 255 0.1/0
8:00 Totalmente Diva 0.2/0 404 0.2/1
9:00 Totalmente Diva 0.3/1 497 0.2/1
10:00 Rosario Tijeras 0.2/0 410 0.1/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.9/2 1492 0.5/3 0.6/3
8:00 Jenni Rivera: Mariposa de Barrio (preliminary) 0.8/1 1205 0.4/2 0.4/2
9:00 Sin Senos Sí Hay Paraíso (preliminary) 0.9/2 1544 0.5/3 0.6/2
10:00 El Señor de Los Cielos V (preliminary) 1.0/2 1727 0.6/3 0.8/3

Sub-Demo Breakdowns – Monday 7/31/17

“The Bachelorette: The Men Tell All” (ABC)
Women 18-34: 2.0/9
Men 18-34: 0.8/5
Women 18-49: 2.1/8
Men 18-49: 0.9/4

“To Tell the Truth” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

“CBSN on Assignment” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/2

“American Ninja Warrior” (NBC)
Women 18-34: 1.0/5
Men 18-34: 0.7/4
Women 18-49: 1.5/6
Men 18-49: 1.3/6

“Midnight, Texas” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.9/4
Men 18-49: 0.6/3

“So You Think You Can Dance” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.9/4
Men 18-49: 0.5/2

“Superhuman” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.3/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

“Hooten and the Lady” (CW)
Women 18-34: 0.1/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/1

“Preacher” (AMC)
0.77 household rating
1.248 million viewers
0.47 adults 18-49 rating
Women 18-34: 0.28
Men 18-34: 0.37
Women 18-49: 0.36
Men 18-49: 0.59

“Daytime Divas” (VH1)
0.66 household rating
1.006 million viewers
0.47 adults 18-49 rating
Women 18-34: 0.73
Men 18-34: 0.18
Women 18-49: 0.74
Men 18-49: 0.19

“American Dad” (TBS, 10:00)
0.57 household rating
0.894 million viewers
0.46 adults 18-49 rating
Women 18-34: 0.36
Men 18-34: 0.54
Women 18-49: 0.34
Men 18-49: 0.57

“People of Earth” (TBS)
0.50 household rating
0.743 million viewers
0.30 adults 18-49 rating
Women 18-34: 0.25
Men 18-34: 0.33
Women 18-49: 0.29
Men 18-49: 0.37

“Shadowhunters” (Freeform)
0.42 household rating
0.627 million viewers
0.24 adults 18-49 rating
Women 18-34: 0.26
Men 18-34: 0.16
Women 18-49: 0.29
Men 18-49: 0.18

Cable Rankings – Monday 7/31/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, July 31:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
90 92 INTERVENTION A&E 8:00 PM 60 395 0.15
80 51 INTERVENTION A&E 9:00 PM 61 550 0.24
86 70 DOPE MAN A&E 10:01 PM 62 423 0.19
69 57 KING OF THE HILL ADSM 8:00 PM 30 663 0.23
66 47 AMERICAN DAD ADSM 8:30 PM 30 672 0.25
52 24 THE CLEVELAND SHOW ADSM 9:00 PM 30 788 0.34
35 10 AMERICAN DAD ADSM 9:30 PM 30 1041 0.47
34 9 BOB’S BURGERS ADSM 10:00 PM 30 1061 0.48
27 7 BOB’S BURGERS ADSM 10:30 PM 30 1268 0.59
85 82 NETWORK TELEVISION PREMIERE: FOCUS (2015) AMC 6:30 PM 150 427 0.16
28 10 PREACHER AMC 9:00 PM 63 1248 0.47
76 65 REAL HOUSEWIVES OF OC BRAVO 8:00 PM 60 601 0.21
14 8 REAL HOUSEWIVES OF OC BRAVO 9:00 PM 61 1614 0.57
70 66 SWEET HOME OKLAHOMA BRAVO 10:01 PM 30 655 0.20
96 82 SOUTH PARK CMDY 8:00 PM 30 313 0.16
87 66 SOUTH PARK CMDY 8:30 PM 30 419 0.20
94 82 TOSH.O CMDY 9:00 PM 30 329 0.16
92 74 TOSH.O CMDY 9:30 PM 30 351 0.18
89 66 TOSH.O CMDY 10:00 PM 30 396 0.20
88 62 TOSH.O CMDY 10:30 PM 30 414 0.22
24 28 ANDERSON COOPER 360 CNN 8:00 PM 60 1357 0.31
22 33 ANDERSON COOPER 360 CNN 9:00 PM 60 1363 0.29
20 40 LEAD WITH JAKE TAPPER CNN 10:00 PM 60 1368 0.27
68 47 STREET OUTLAWS: NOLA DISC 8:00 PM 60 667 0.25
32 14 STREET OUTLAWS: NOLA DISC 9:00 PM 61 1151 0.46
48 40 CARSPOTTING DISC 10:01 PM 63 835 0.27
71 92 PJ MASKS DISJR 8:00 PM 25 654 0.15
43 92 LIV AND MADDIE DSNY 9:30 PM 30 929 0.15
47 82 HOTEL TRANSYLVANIA DSNY 10:00 PM 30 843 0.16
58 92 TANGLED: THE SERIES DSNY 10:30 PM 30 737 0.15
59 74 MLB MONDAY NIGHT – EARLY: CLEVELAND @ BOSTON (0.51 HH, 0.15 A18-34) ESPN 7:00 PM 178 735 0.18
75 66 SPORTSCENTER PRIME (0.42 HH, 0.18 A18-34) ESPN 9:58 PM 62 618 0.20
55 57 DESSERT GAMES FOOD 8:00 PM 60 766 0.23
74 74 TEXAS CAKE HOUSE FOOD 9:00 PM 30 626 0.18
62 62 TEXAS CAKE HOUSE FOOD 9:30 PM 30 712 0.22
64 62 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 676 0.22
60 51 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 732 0.24
5 44 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2860 0.26
7 57 THE FIVE FOXNC 9:00 PM 60 2617 0.23
6 47 HANNITY FOXNC 10:00 PM 60 2713 0.25
73 51 SHADOWHUNTERS FRFM 8:00 PM 61 627 0.24
56 51 FX MOVIE PRIME: WORLD WAR Z FX 8:00 PM 150 745 0.24
78 51 FX MOVIE PRIME: WORLD WAR Z FX 10:30 PM 150 572 0.24
98 98 THE SIMPSONS FXX 8:30 PM 30 286 0.14
100 98 THE SIMPSONS FXX 9:30 PM 30 280 0.14
98 82 THE SIMPSONS FXX 10:00 PM 30 286 0.16
95 70 THE SIMPSONS FXX 10:30 PM 30 328 0.19
54 82 LAST MAN STANDING HALL 8:30 PM 30 769 0.16
26 36 TINY HOUSE HUNTERS HGTV 8:00 PM 30 1293 0.28
18 36 TINY HOUSE HUNTERS HGTV 8:30 PM 30 1386 0.28
15 22 TINY PARADISE HGTV 9:00 PM 30 1601 0.35
16 27 TINY PARADISE HGTV 9:30 PM 30 1598 0.32
13 24 HOUSE HUNTERS FAMILY HGTV 10:00 PM 30 1772 0.34
12 20 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1873 0.37
30 70 AMERICAN PICKERS HIST 8:00 PM 60 1173 0.19
22 70 AMERICAN PICKERS AC HIST 9:00 PM 63 1363 0.19
25 36 PAWN STARS HIST 10:03 PM 30 1326 0.28
21 28 PAWN STARS HIST 10:33 PM 30 1365 0.31
39 36 TARA GRINSTEAD: VANISHED ID 8:00 PM 60 992 0.28
31 30 GONE ID 9:00 PM 60 1170 0.30
29 30 CORONER: I SPEAK FOR THE DEAD ID 10:00 PM 60 1209 0.30
82 98 MOVIE- LFT CO PRO RPT: THE GOOD MISTRESS LMN 10:00 PM 120 506 0.14
9 44 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 2220 0.26
4 21 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2916 0.36
8 33 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2611 0.29
83 33 TEEN MOM II SSN8 MTV 8:00 PM 60 494 0.29
17 6 TEEN MOM II SSN8 MTV 9:00 PM 61 1576 0.93
65 19 SIESTA KEY MTV 10:01 PM 60 674 0.38
33 57 HENRY DANGER NICK 8:00 PM 60 1126 0.23
49 57 FULL HOUSE NAN 9:00 PM 30 825 0.23
46 40 FULL HOUSE NAN 9:30 PM 30 849 0.27
41 30 FULL HOUSE NAN 10:00 PM 30 961 0.30
36 22 FULL HOUSE NAN 10:30 PM 30 1028 0.35
79 79 COPS (O) SPIKE 8:00 PM 30 562 0.17
72 82 COPS SPIKE 8:30 PM 30 642 0.16
67 79 COPS (O) SPIKE 10:00 PM 30 669 0.17
77 92 COPS SPIKE 10:30 PM 30 589 0.15
61 82 SYFY ORIGINAL MOVIE: SHARKNADO SYFY 10:00 PM 120 715 0.16
44 10 FAMILY GUY TBS 8:00 PM 30 899 0.47
51 16 FAMILY GUY TBS 8:30 PM 30 789 0.40
50 16 FAMILY GUY TBS 9:00 PM 30 810 0.40
53 16 FAMILY GUY TBS 9:30 PM 30 784 0.40
45 14 AMERICAN DAD TBS TBS 10:00 PM 30 894 0.46
57 26 PEOPLE OF EARTH TBS 10:30 PM 30 743 0.33
19 40 PRINCESS DIANA: TRAGEDY OR TREASON? TLC 8:00 PM 186 1374 0.27
91 82 TNT BIG PICTURE MOVIES: ANCHORMAN: THE LEGEND OF RON BURGUNDY TNT 7:00 PM 120 370 0.16
63 47 TNT BIG PICTURE MOVIES: TAMMY (2014) TNT 9:00 PM 120 692 0.25
97 92 ADAM RUINS EVERYTHING TRU 8:00 PM 30 303 0.15
93 79 IJ: INSIDE JOKES TRU 9:30 PM 30 343 0.17
84 51 IJ: INSIDE JOKES TRU 10:00 PM 30 474 0.24
81 44 IJ: INSIDE JOKES TRU 10:30 PM 30 519 0.26
42 82 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 938 0.16
37 74 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 1014 0.18
40 74 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 963 0.18
2 3 WWE RAW (1.84 HH, 0.76 A18-34) USA 8:00 PM 60 3194 1.03
1 2 WWE RAW (1.91 HH, 0.79 A18-34) USA 9:00 PM 60 3275 1.06
3 4 WWE RAW (1.79 HH, 0.77 A18-34) USA 10:00 PM 70 3021 0.99
10 1 LOVE & HIP HOP HOLLYWOOD 4 VH1 8:00 PM 60 2080 1.08
11 5 BASKETBALL WIVES 6 VH1 9:00 PM 60 1928 0.95
38 10 DAYTIME DIVAS VH1 10:00 PM 60 1006 0.47

Source: Live+Same Day data, Nielsen Media Research

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  1. Is To Tell the Truth really a show ABC wants on it’s fall schedule? It doesn’t exactly light the world on fire. I find the show funny but it probably should be a Friday option at best. I saw ABC is bringing Toy Box back and airing that at 7pm on Sundays in September and October. Wouldn’t a better idea be to leave AFV on year round at 7 (it is their highest rated Sunday series) then air Toy Box at 8 into Shark Tank at 9? Save the game shows as filler for down the road.

  2. Ratings for Adult Swim programs: Family Guy at 11 and 11:30 PM, Robot Chicken at 12:00 and 12:15 AM, Mike Tyson Mysteries at 12:30, Aqua Teen at 12:45, Squidbillies at 1:00, and Moral Orel at 1:15?

    • Family Guy (Adult Swim, 7/31 11:00-11:30-p.m.)
      – 1.519 million viewers
      – 0.71 adults 18-49 rating

      Family Guy (Adult Swim, 7/31 11:30 p.m.-12:00 a.m.)
      – 1.567 million viewers
      – 0.73 adults 18-49 rating

    • Robot Chicken (Adult Swim, late 7/31-early 8/01 12:00-12:15 a.m.)
      – 1.230 million viewers
      – 0.59 adults 18-49 rating

      Robot Chicken (Adult Swim, late 7/31-early 8/01 12:15-12:30 a.m.)
      – 1.046 million viewers
      – 0.51 adults 18-49 rating

      Mike Tyson Mysteries (Adult Swim, late 7/31-early 8/01 12:30-12:45 a.m.)
      – 940,000 viewers
      – 0.45 adults 18-49 rating

    • Squidbillies (Adult Swim, late 7/31-early 8/01 1:00-1:15 a.m.)
      – 791,000 viewers
      – 0.37 adults 18-49 rating

      Moral Orel (Adult Swim, late 7/31-early 8/01 1:15-1:30 a.m.)
      – 736,000 viewers
      – 0.36 adults 18-49 rating