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Monday Overnights: Mixed Results for New CBS Comedies

Easy Victory for NBC

MONDAY, OCTOBER 1, 2018

Household Rating/Share
NBC: 6.3/10, ABC: 5.2/ 8, CBS: 4.7/ 8, Fox: 4.1/ 7, CW: 0.7/ 1

-Percent Change from the Year-Ago Evening:
CW: +40, Fox: +24, NBC: + 7, CBS: – 6, ABC: -21

-Ratings Breakdown:
It was an easy household overnight victory for NBC on this second Monday of the new TV season with its combination of “The Voice” (#1 for the night: 6.6 rating/11 share from 8-10 p.m.) and episode two of drama “Manifest” (#1: 5.8/10). Comparably, “Manifest” bested competing “The Good Doctor” on ABC (#2: 5.1/ 9) and “Bull” on CBS (#3: 4.8/ 9) by 14 percent and 21 percent, respectively. And, like most second episodes of any new series, “Manifest” slipped by 16 percent in the household overnights for the series opener one week earlier (6.9/12 on Sept. 24). That 6.9 rating translated into 16.13 million viewers and a 3.6 rating in adults 18-49 based on the Live+3 Day data (which includes three days of DVR usage). In other words, consider “Manifest” still positive.

In series premiere news, CBS sitcom “The Neighborhood,” starring Cedric the Entertainer, was sampled at a second-place 5.6 /9 in the household overnights in the 8 p.m. half-hour. But since most new series normally drop in the vicinity of 15 to 20 percent in week two, this won’t necessarily be the powerhouse the Eye net needs to ignite the evening.

Next on CBS was the series premiere of comedy “Happy Together,” which opened with a third-place 4.1/ 6 at 8:30 p.m. Comparably, this was 27 percent below lead-in “The Neighborhood,” which is certainly alarming. And it is also below short-lived year-ago time period occupant “9JKL.”

Minus adequate lead-in support, week two of CBS’ “Magnum, P.I.” reboot dipped to a third-place 4.5/ 7 in the 9 p.m. hour, which was 20 percent below the 5.6/ 9 one week earlier. That 5.6 household overnight rating translated into 10.98 million viewers and a 1.7 rating in adults 18-49 based on the Live+3 Day data.

Competing “9-1-1” on Fox (#3: 4.6/ 7 at 9 p.m.) inched past “Magnum, P.I.,” and built from lead-in medical drama “The Resident” (#4: 3.7/ 6 at 8 p.m.) by 24 percent.

On ABC, “Dancing With the Stars” is showing its age with a 5.3/ 9 in households from 8-10 p.m. down by 19 percent from the 6.4/10 on the year-ago evening. It was also 21 percent behind NBC’s competing “The Voice.”

In season-finale news was “Penn & Teller: Fool Us” on The CW at a below average 0.9/ 1 at 8 p.m. That led into two episodes (original and repeat) of “Whose Line is it Anyway?” at average 0.6/ 1 (#5) from 9-10 p.m.

What follows are the household overnight ratings for Monday, October 1 broken out by half-hour:

8:00 p.m.
ABC – “Dancing With the Stars”: 5.5/ 9 (#3)
CBS – “The Neighborhood” (series premiere): 5.6/ 9 (#2)
NBC – “The Voice”: 6.2/10 (#1)
Fox – “The Resident”: 3.7/ 6 (#4)
CW – “Penn & Teller: Fool Us” (season finale): 0.9/ 1 (#5)

8:30 p.m.
ABC – “Dancing With the Stars”: 5.3/ 9 (#2)
CBS – “Happy Together” (series premiere): 4.1/ 6 (#3)
NBC – “The Voice”: 6.8/11 (#1)
Fox – “The Resident”: 3.7/ 6 (#4)
CW – “Penn & Teller: Fool Us” (season finale): 0.9/ 1 (#5)

9:00 p.m.
ABC – “Dancing With the Stars”: 5.2/ 8 (#2)
CBS – “Magnum PI”: 4.5/ 7 (#4)
NBC – “America’s Got Talent”: 6.8/11 (#1)
Fox – “9-1-1”: 4.6/ 7 (#3)
CW – “Whose Line is it Anyway?”: 0.6/ 1 (#5)

9:30 p.m.
ABC – “Dancing With the Stars”: 5.0/ 8 (#2)
CBS – “Magnum PI”: 4.5/ 7 (#4)
NBC – “America’s Got Talent”: 6.7/11 (#1)
Fox – “9-1-1”: 4.6/ 7 (#3)
CW – “Whose Line is it Anyway?” (R): 0.5/ 1 (#5)

10:00 p.m.
ABC – “The Good Doctor”: 5.2/ 9 (#2)
CBS – “Bull”: 4.9/ 8 (#3)
NBC – “Manifest”: 6.1/10 (#1)

10:30 p.m.
ABC – “The Good Doctor”: 5.0/ 9 (#2)
CBS – “Bull”: 4.7/ 9 (#3)
NBC – “Manifest”: 5.5/10 (#1)

Source: Nielsen Media Research

One Comment

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  1. Well the good news for CBS is that Magnum seems to have a pulse of it’s own, but I would be willing to bet Happy Together won’t make November sweeps. BBT repeats to the rescue and then probably Man with a Plan by the time the snow flies. Welcome to the Neighborhood actually looked somewhat funny so not surprised it got sampled, but why they thought this should lead off a night is a head scratcher.

    Manifest’s drop was expected. I still think this one will be slow bleed throughout the fall. Might squeak out a second season, get moved to a death slot, and fade away into oblivion.

    I expect the Good Doctor to be beating Manifest by next week. Down but steady given the weaker Dancing lead in. ABC should have just done one edition this fall. I would’ve done just a kids edition.

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