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Monday Ratings: The 2020 Tokyo Summer Olympics Continues to Underwhelm

MONDAY FAST AFFILIATE RESULTS

© by Images courtesy of NBCUniversal

Monday 8/02/21 Fast Affiliate Ratings

Total Viewers:
NBC: 12.76 million, ABC: 2.89, CBS: 1.93, Fox: 897,000, CW: 443,000

Adults 18-49:
NBC: 2.5 rating/20 share, ABC: 0.7/ 5, Fox: 0.2/ 2, CBS: 0.2/ 1, CW: 0.1/ 0

Excluding streaming, night 10 of the Tokyo Summer Olympics on NBC averaged a still diluted 12.76 million viewers and a 2.5 rating/20 share in adults 18-49 in primetime. While adding streaming into the mix will certainly help, it will still pale in comparison to the five most recent Summer Olympics. Take a look:

Night 10
Total Viewers
2021 – Tokyo: 12.76 million
2016 – Rio: 24.3 million
2012 – London: 26.6 million
2008 – Beijing: 26.4 million
2004 – Athens: 25.9 million
2000 – Sydney: 24.4 million

Adults 18-49 Rating
2021 – Tokyo: 2.8
2016 – Rio: 7.0
2012 – London: 8.3
2008 – Beijing: 8.9
2004 – Athens: 9.6
2000 – Sydney: 9.6

Elsewhere, ABC had a typical Monday night fast affiliate performance care of “The Bachelorette” (Viewers: #2, 3.47 million; A18-49: 0.9/ 6 from 8-10 p.m.) and “The Celebrity Dating Game” (Viewers: #2, 1.74 million; A18-49: #2, 0.4/ 3 at 10 p.m.). The CW featured dramas “Roswell, New Mexico” (Viewers: 638,000; A18-49: 0.1/ 1) and “The Republic of Sarah” (Viewers: 349,000; A18-49: 0.0/ 0) from 8-10 p.m., which both of course finished last in their time periods. And CBS and Fox were in all repeats.

UPDATED 8/10-11/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Sunday, August 1 & Monday, August 2:

Big Brother 23 (CBS)
• Updated Live+Same Day: 3.405 million viewers, 0.88 adults 18-49 rating
• Live+3: 4.381 million viewers, 1.20 adults 18-49 rating
• Live+7: 4.617 million viewers, 1.27 adults 18-49 rating
• Gains: +1.212 million viewers (+36%), +0.39 adults 18-49 rating (+45%)

Love Island (CBS)
• Updated Live+Same Day: 1.573 million viewers, 0.37 adults 18-49 rating
• Live+3: 2.042 million viewers, 0.53 adults 18-49 rating
• Live+7: 2.153 million viewers, 0.58 adults 18-49 rating
• Gains: +0.580 million viewers (+37%), +0.21 adults 18-49 rating (+57%)

Summer Olympics Sunday Prime 2 (S) (NBC)
• Updated Live+Same Day: 13.072 million viewers, 2.88 adults 18-49 rating
• Live+3: 13.386 million viewers, 2.94 adults 18-49 rating
• Live+7: 13.470 million viewers, 2.96 adults 18-49 rating
• Gains: +0.398 million viewers (+3%), +0.07 adults 18-49 rating (+3%)

Wellington Paranormal (CW)
• Updated Live+Same Day: 0.247 million viewers, 0.06 adults 18-49 rating
• Live+3: 0.281 million viewers, 0.07 adults 18-49 rating
• Live+7: 0.319 million viewers, 0.07 adults 18-49 rating
• Gains: +0.072 million viewers (+29%), +0.02 adults 18-49 rating (+26%)

Dead Pixels (CW)
• Updated Live+Same Day: 0.189 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.223 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.236 million viewers, 0.05 adults 18-49 rating
• Gains: +0.047 million viewers (+25%), +0.01 adults 18-49 rating (+14%)

The Bachelorette (ABC)
• Updated Live+Same Day: 3.664 million viewers, 1.00 adults 18-49 rating
• Live+3: 4.455 million viewers, 1.24 adults 18-49 rating
• Live+7: 4.677 million viewers, 1.33 adults 18-49 rating
• Gains: +1.013 million viewers (+28%), +0.32 adults 18-49 rating (+32%)

Celebrity Dating Game (ABC)
• Updated Live+Same Day: 1.727 million viewers, 0.34 adults 18-49 rating
• Live+3: 2.025 million viewers, 0.39 adults 18-49 rating
• Live+7: 2.080 million viewers, 0.41 adults 18-49 rating
• Gains: +0.353 million viewers (+20%), +0.07 adults 18-49 rating (+21%)

Summer Olympics Monday Prime 2 (S) (NBC)
• Updated Live+Same Day: 13.712 million viewers, 3.02 adults 18-49 rating
• Live+3: 13.994 million viewers, 3.07 adults 18-49 rating
• Live+7: 14.088 million viewers, 3.10 adults 18-49 rating
• Gains: +0.376 million viewers (+3%), +0.08 adults 18-49 rating (+2%)

Roswell New Mexico (CW)
• Updated Live+Same Day: 0.636 million viewers, 0.09 adults 18-49 rating
• Live+3: 0.884 million viewers, 0.14 adults 18-49 rating
• Live+7: 0.932 million viewers, 0.16 adults 18-49 rating
• Gains: +0.296 million viewers (+47%), +0.07 adults 18-49 rating (+75%)

The Republic of Sarah (CW)
• Updated Live+Same Day: 0.305 million viewers, 0.03 adults 18-49 rating
• Live+3: 0.400 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.411 million viewers, 0.06 adults 18-49 rating
• Gains: +0.106 million viewers (+35%), +0.03 adults 18-49 rating (+81%)

Source: Nielsen Media Research

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