Posted in:

Monday Ratings: The 2022 Winter Olympics Falters; ‘Celebrity Big Brother’ Underperforms on CBS

MONDAY FAST AFFILIATE RATINGS

© by CBS

Monday, February 7, 2022
Fast Affiliate Ratings

Total Viewers: 
NBC: 8.67 million, Fox: 4.13, CBS: 2.61, ABC: 2.56, CW: 336,000

Adults 18-49:
NBC: 1.6 rating/12 share, ABC and Fox: 0.5/ 4 each, CBS: 0.3/ 2, CW: 0.1/ 1

Worth repeating: No matter how NBC tries to spin it, ratings for the 2022 Winter Beijing Olympics are a complete bust, and this will sorely impact what advertisers will pay in the future. Combined with all other ways to view the Olympics, and these fast affiliate results should translate in potentially 13-million viewers. Comparably, primetime coverage of the 2018 Olympics in South Korea averaged 19.8 million viewers a night across NBC, NBC Sports Network, and NBC Sports Digital’s streaming platforms, and that was a then record low.

Elsewhere, “Celebrity Big Brother” on CBS continues to underperform, with 2.29 million viewers (#4) and a 0.4/ 3 in adults 18-49 in the Monday 9 p.m. ET hour. Fox had a typical Monday care of dramas “9-1-1: Lone Star” (Viewers: #2, 5.01 million; A18-49: #2t, 0.6/ 5 at 8 p.m.) and recent entry “The Cleaning Lady” (Viewers: #2, 3.25 million; A18-49: #3t, 0.4/ 3 at 9 p.m. ET). ABC featured “The Bachelor” (Viewers: #3, 3.02 million; A18-49: #2, 0.6/ 4 from 8-10 p.m.) into recent entry “Promised Land”, which remains a huge miss at just 1.64 million viewers (#3) and a 0.2/ 1 (#2t) in the demo at 10 p.m.

Last, and very least, was The CW docuseries “March” at 336,000 and a 0.1/ 1 in adults 18-49 at 8 p.m.

UPDATED 2/08/2022 4:32 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Monday, February 7:

ABC
• 2.662 million viewers
• 1.7/4 HH (2.094 million households)
• 0.50/4 A18-49 rating/share (0.655 million adults 18-49)

The Bachelor (ABC, 8:00 PM-10:01 PM)
• 3.143 million viewers
• 2.0/5 HH (2.459 million households)
• 0.66/5 A18-49 rating/share (0.860 million adults 18-49)

Promised Land (ABC, 10:01 PM-11:00 PM)
• 1.676 million viewers
• 1.1/3 HH (1.346 million households)
• 0.18/2 A18-49 rating/share (0.234 million adults 18-49)

CBS
• 2.693 million viewers
• 1.7/4 HH (2.050 million households)
• 0.35/3 A18-49 rating/share (0.451 million adults 18-49)

Celebrity Big Brother-Monday (S) (CBS, 9:00 PM-10:00 PM)
• 2.361 million viewers
• 1.5/3 HH (1.783 million households)
• 0.42/3 A18-49 rating/share (0.549 million adults 18-49)

NBC
• 8.888 million viewers
• 5.1/13 HH (6.241 million households)
• 1.68/13 A18-49 rating/share (2.186 million adults 18-49)

Winter Olympics Monday Prime 1 (S) (NBC, 8:00 PM-11:58 PM)
• 8.448 million viewers
• 4.9/13 HH (5.972 million households)
• 1.59/13 A18-49 rating/share (2.075 million adults 18-49)

Fox
• 4.262 million viewers
• 2.6/6 HH (3.161 million households)
• 0.57/4 A18-49 rating/share (0.738 million adults 18-49)

9-1-1: Lone Star (Fox, 8:00 PM- 9:01 PM)
• 5.177 million viewers
• 3.1/7 HH (3.813 million households)
• 0.66/5 A18-49 rating/share (0.863 million adults 18-49)

The Cleaning Lady (Fox, 9:01 PM-10:00 PM)
• 3.315 million viewers
• 2.0/5 HH (2.487 million households)
• 0.47/3 A18-49 rating/share (0.609 million adults 18-49)

CW
• 0.327 million viewers
• 0.2/1 HH (0.260 million households)
• 0.08/1 A18-49 rating/share (0.105 million adults 18-49)

March (CW, 8:00 PM- 9:00 PM)
• 0.313 million viewers
• 0.2/0 HH (0.240 million households)
• 0.09/1 A18-49 rating/share (0.123 million adults 18-49)

4400 (CW, 9:00 PM-10:00 PM)
• 0.341 million viewers
• 0.2/1 HH (0.279 million households)
• 0.07/0 A18-49 rating/share (0.088 million adults 18-49)

Univision
• 1.780 million viewers
• 0.9/2 HH (1.111 million households)
• 0.59/5 A18-49 rating/share (0.771 million adults 18-49)

La Rosa de Guadalupe (Univision, 7:00 PM- 8:00 PM)
• 1.562 million viewers
• 0.8/2 HH (0.992 million households)
• 0.49/4 A18-49 rating/share (0.634 million adults 18-49)

Soltero Con Hijas (Univision, 8:00 PM- 9:00 PM)
• 1.786 million viewers
• 0.9/2 HH (1.095 million households)
• 0.60/4 A18-49 rating/share (0.778 million adults 18-49)

Vencer El Pasado (Univision, 9:00 PM-10:00 PM)
• 1.910 million viewers
• 1.0/2 HH (1.188 million households)
• 0.64/5 A18-49 rating/share (0.839 million adults 18-49)

Madre (Univision, 10:00 PM-11:00 PM)
• 1.642 million viewers
• 0.9/2 HH (1.050 million households)
• 0.53/4 A18-49 rating/share (0.697 million adults 18-49)

UniMás
• 0.607 million viewers
• 0.3/1 HH (0.405 million households)
• 0.21/2 A18-49 rating/share (0.271 million adults 18-49)

Nosotros Los Guapos (P) (UniMás, 6:55 PM- 7:25 PM)
• 0.305 million viewers
• 0.2/0 HH (0.200 million households)
• 0.08/1 A18-49 rating/share (0.104 million adults 18-49)

Nosotros Los Guapos (P) (UniMás, 7:25 PM- 7:55 PM)
• 0.303 million viewers
• 0.2/0 HH (0.210 million households)
• 0.09/1 A18-49 rating/share (0.112 million adults 18-49)

Enamorandonos (UniMás, 7:55 PM- 9:55 PM)
• 0.604 million viewers
• 0.3/1 HH (0.418 million households)
• 0.20/1 A18-49 rating/share (0.266 million adults 18-49)

Liga MX Monday (P) (UniMás, 9:55 PM-12:08 AM)
• 0.604 million viewers
• 0.3/1 HH (0.370 million households)
• 0.23/2 A18-49 rating/share (0.295 million adults 18-49)

Telemundo
• 1.317 million viewers
• 0.7/2 HH (0.849 million households)
• 0.37/3 A18-49 rating/share (0.486 million adults 18-49)

Exatlon Estados Unidos Season 6 (Telemundo, 7:00 PM- 9:00 PM)
• 1.084 million viewers
• 0.6/1 HH (0.675 million households)
• 0.33/3 A18-49 rating/share (0.436 million adults 18-49)

Hercai: Amor y Venganza II (Telemundo, 9:00 PM-11:00 PM)
• 1.419 million viewers
• 0.8/2 HH (0.930 million households)
• 0.38/3 A18-49 rating/share (0.499 million adults 18-49)

Source: Nielsen Media Research

Tagged with: , , , , , , , , , , , , , ,