Just two episodes in and optimistic NBC has granted freshman drama “This Is Us” a full season episode order. But full season, in this case, is an additional five episodes taking it to 18 in this first season. Debuting in the Tuesday 10 p.m. hour on Sept. 27 out of two-hours of “The Voice,” “This Is Us” opened with 10.1 million viewers and a 2.8 rating in adults 18-49, based on the Live + Same Day data, making it NBC’s highest rated scripted program in the time period since “Parenthood” in 2010. Based on Live + 3 Day data (which includes three days of DVR usage), “This Is Us” rose to 13.5 million viewers with a 4.2 rating in the demo, which is the best-ever L+3 lift for an NBC series premiere and biggest for any new series on any network in 20 months (since “Empire’s” L+3 gain of +1.5 rating points on Fox Jan. 7, 2015).
The 4.2 adult 18-49 rating for “This Is Us” in L+3 makes it the highest-rated series premiere on any network in the past year (since “Blindspot” on Sept. 21, 2015, 4.4 rating in L+3) and the 13.5 million viewers makes it the most-watched drama premiere on NBC in the past year (also since “Blindspot,” 15.2 million in L+3).
“This Is Us” will remain in the Tuesday 10 p.m. hour until Oct. 4. One week later it moves to Tuesday at 9 p.m. ET into the return of “Chicago Fire” at 10 p.m. ET.