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NBC Orders Musical Competition ‘The Stream’

The Emphasis is On Social Media

NBC has greenlit “The Stream,” a social media-driven contest which will rely heavily on technology. Based on a Norwegian format, “The Stream” will forgo the traditional auditions in favor of hopefuls submitting their own performance videos to a dedicated platform. The 100 most-streamed musicians, which are not bound to any genre, will be invited to an industry showcase until they’re narrowed down to just a handful who will compete on a live weekly program. The ensuing streams will dictate who gets eliminated and who wins.

“The Stream” brilliantly uses technology and social media to draw music lovers in and make them a part of the process,” said Paul Telegdy, NBC Entertainment’s alternative and reality group president. “We’re excited to discover talent in this modern way and connect the best artists with the industry’s top starmakers.”

“The Stream,” which is expected to debut in 2017, is from Universal Television Alternative Studio in association with Monster, TV2, Nordic World and Little Hill. This is the second reality series order at NBC this week, following “Common Sense” from All3Media’s Studio Lambert and Uni TV Alternative Studio

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