NBCUniversal and Twitter have announced a new multi-year global partnership. The agreement brings NBCUniversal’s digital content to Twitter, allowing marketers to meet global, national, and local audiences where they are; shape key cultural conversations as they unfold in real-time; and build innovative ad experiences around trending content—from sponsored sports highlights, to red carpet livestreams, to watch parties and fan voting. This new collaboration covers Twitter markets globally, which spans the NBCUniversal Sky footprint worldwide.
The content includes events such as “The Golden Globes”, “The People’s Choice Awards”, “The Macy’s Thanksgiving Day Parade”, Telemundo’s “Latin American Music Awards”, news on Noticias Telemundo, and events on NBC Sports, Telemundo Deportes, Sky Sports, and GOLF Channel. Content to be developed and distributed on Twitter via @nbc, @enews, @telemundo, @noticiastelemundo, @nbcsports, @golfchannel, @telemundosports, @onherturf, @nbcolympics, @SkySports, @SkySportsPL and more. This February, to celebrate Black History Month, NBCUniversal will turn to Twitter to amplify interviews on racial justice and equity with Black business owners, designers, artists, CEOs, and more.
Additionally, as part of the expanded agreement, Twitter will provide broader sales support for NBCUniversal’s advertising partners.