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No longer just for reruns, diginets grab the eye of major advertisers

These "sub-channels" have begun a slow move beyond low-cost content into original programming

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FROM CAMPAIGN US: Over the last few months, thanks to this heated (and now mercifully over) presidential race, I have found myself increasingly seeking the comfort of nostalgia in my TV viewing. But rather than the usual sources like Nick at Nite or TV Land, I’ve been turning to the likes of MeTV (aka Memorable Entertainment Television) for reruns of “I Love Lucy,” “Petticoat Junction,” “Batman” and “The Twilight Zone;” to Antenna TV for episodes of “Hazel,” “Father Knows Best” and “One Day at a Time;” and to Cosi TV, which hosts classics like “The Munsters” and “Little House on the Prairie.”

Known as “diginets,” these digital sub-channels (which also include Bounce TV, getTV, Buzzr and Decades, among others) were created to fill new space on the digital spectrum that became available when the TV industry converted from analog to digital transmission in 2009. Offered by stations in individual markets, the diginets can be found all over the dial. If you’re a chronic channel flipper, odds are good you’ve watched a few moments of them without knowing it.

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