Posted in:

Not Even the Giants vs. the Packers Can Out-Rate Donald and Hillary

CBS the Overnight Ratings for the Second Presidential Debate

[socialpoll id=”2392930″]

SUNDAY, OCTOBER 9, 2016

Note: The following overnight ratings exclude Jacksonville, Orlando, Norfolk and Raleigh-Durham.

Household Rating/Share
CBS: 9.8/15, NBC: 8.0/12, ABC: 4.9/ 7, Fox: 2.6/ 4

Due to the second Presidential debate airing last night, the percent comparisons to the year-ago evening and the listing of winners and losers are excluded.
—–
-Ratings Analysis:
Not even the New York Giants versus the Green Bay Packers could out-rate Donald Trump versus Hillary Clinton. The second Presidential debate was top-rated on CBS, with (including the 24-minute analysis in the 10:30 p.m. half-hour) an estimated 10.4 rating/15 share in the household overnights from 9-11 p.m. The Sunday Night Football match-up scored an estimated 10.2/15 in the overnights from 8:30-11:30 p.m.
As a reminder, results for any live event are always rough estimates.

ABC’s coverage of the debate was on the map with a 7.3/10 from 9-11 p.m., while Fox in the 9 p.m. hour (overnight results for the network were not available at 10 p.m.) averaged a 3.6/ 5.

As a basis of comparison, here is how ABC, CBS and Fox fared in the overnights compared to the first debate on Monday, Sept. 26:

CBS: Sunday, Oct. 9: 10.4/15 – Monday, Sept. 26: 7.2/10: +44 percent
ABC: Sunday, Oct. 9: 7.3/10 – Monday, Sept. 26: 8.0/12: – 9 percent
Fox: Sunday, Oct. 9: 3.6/ 5 – Monday, Sept. 26: 3.7/ 5: – 3 percent

CBS, of course, had the most compatible lead-in support out of an expanded edition of “60 Minutes,” which scored an 8.7/13 from 7:30-9 p.m. Earlier in the evening, the Eye net featured a football primetime overrun at an approximate 12.5/22 (#1) in the 7 p.m. half-hour.

ABC opening the night with veteran “America’s Funniest Home Videos” at a 2.9/ 5 at 7 p.m. (#3) into a 2.6/ 4 (#3) for tired “Once Upon a Time” at 8 p.m. And Fox opened the evening with a repeat of “The Simpsons” (#2: 2.8/ 5 at 7 p.m.) into “Bob’s Burgers” (#3: 3.1/ 5), an original installment of “The Simpsons” (#4: 2.2/ 3) and a repeat of “Son of Zorn” (#4: 1.4/ 2) from 8:30-10 p.m.

What follows are the household overnight results for Sunday, October 9 by half-hour:

—–

7:00 p.m.
ABC – “America’s Funniest Home Videos”: 2.7/ 5 (#3)
CBS – NFL Football: 12.5/22 (#1)
NBC – “Football Night in America,” part one: 2.3/ 4 (#4)
Fox – “The Simpsons” (R): 2.8/ 5 (#2)

7:30 p.m.
ABC – “America’s Funniest Home Videos”: 3.1/ 5 (#3)
CBS – “60 Minutes”: 9.3/15 (#1)
NBC – “Football Night in America,” part two: 4.0/ 7 (#2)
Fox – “Bob’s Burgers”: 2.1/ 3 (#4)

8:00 p.m.
ABC – “Once Upon a Time”: 2.6/ 4 (#3)
CBS – “60 Minutes”: 8.7/13 (#1)
NBC – “Football Night in America”: 7.4/12 (#2)
Fox – “The Simpsons”: 2.2/ 3 (#4)

8:30 p.m.
ABC – “Once Upon a Time”: 2.6/ 4 (#3)
CBS – “60 Minutes”: 8.0/12 (#2)
NBC – “Sunday Night Football” – New York Giants at Green Bay Packers: 12.1/19 (#1)
Fox – “Son of Zorn” (R): 1.4/ 2 (#4)

9:00 p.m.
ABC – Second Presidential debate: 6.8/10 (#3)
CBS – Second Presidential debate: 10.0/14 (#2)
NBC – “Sunday Night Football” – New York Giants at Green Bay Packers: 10.1/15 (#1)
Fox – Second Presidential Debate: 3.4/ 5 (#4)

9:30 p.m.
ABC – Second Presidential debate: 7.5/11 (#3)
CBS – Second Presidential debate: 10.5/15 (#1)
NBC – “Sunday Night Football” – New York Giants at Green Bay Packers: 9.4/13 (#2)
Fox – Second Presidential Debate: 3.8/ 5 (#4)

10:00 p.m.
ABC – Second Presidential debate: 7.6/11 (#3)
CBS – Second Presidential debate: 10.6/15 (#1)
NBC – “Sunday Night Football” – New York Giants at Green Bay Packers: 8.3/12 (#2)
Note: Overnight results for the debate on Fox in the 10 p.m. hour are not available.

10:30 p.m.
ABC – Second Presidential debate/analysis: 6.2/ 9 (#3)
CBS – Second Presidential debate/analysis: 8.5/13 (#1)
NBC – “Sunday Night Football” – New York Giants at Green Bay Packers: 10.3/15 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

4112 posts

One Comment

Leave a Reply
  1. No way would I watch another debate between Trump and Clinton after watching the first one. Watching Trump elevates my already high blood pressure.