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‘The Oscars’ on ABC Slip to 32.9 Million Viewers

Lowest Rated 'Academy Awards' Telecast in Nine Years

On paper, there is nothing too shabby about a reported the reported 32.9 million viewers who tuned in for the “89th Annual Academy Awards” on ABC Sunday, based on the Live Fast National ratings. Comparably, this is now TV’s No. 1 entertainment telecast since last year’s “Oscars,” and it slipped by only four percent from the 34.3 million viewers last year (on 2/28/16). But that tally last year was the lowest for the “Oscars” in eight years (since the 32.01 in 2008 when “No Country for Old Men” was named Best Picture). And this is now the least viewed “Oscars” in nine years (and now the third lowest rated historically). Take a look:

2017: 32.9 million: “Moonlight”
2016: 34.42 million: “Spotlight”
2015: 37.26 million: “Birdman”
2014: 43.74 million: “12 Years a Slave”
2013: 40.38 million: “Argo”
2012: 39.46 million: “The Artist”
2011: 37.72 million: “The King’s Speech”
2010: 41.70 million: “The Hurt Locker”
2009: 36.31 million: “Slumdog Millionaire”
2008: 32.01 million: “No Country for Old Men”
2007: 40.17 million: “The Departed”

According to Nielsen Social, a total of 8.4 million people generated 22.1 million social media interactions across Facebook and Twitter during “The Oscars” on ABC on Sunday. A total of 73 percent of all social TV interactions on Sunday were about “The Oscars.”

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. That’s still WAY too many people watching bad filmmakers congratulate each other for a job poorly done and then having the gall to use the opportunity to tell us how to live…