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‘Page Six TV’ Tops All Syndie Summer Tests

Chances of a National Launch are Looking Positive

A promising showing by magazine strip “Page Six TV” easily topped the test scores among the summer’s five big first-run syndication trials, most of which concluded the week ending July 29. This makes “Page Six TV” the most likely preview to go national next year.

“Page Six TV” (two-week 1.0 household rating in the metered markets, according to Nielsen), which began July 18 on seven Fox affiliated stations (in New York, Los Angeles, Philadelphia, Dallas, Atlanta, Tampa and Detroit), is 25 percent higher than the full-run average for its closest tryout rival, “The Preachers” (0.8) and 400 percent above competing test “So-Me” (0.2). “Page Six TV” also averaged a 0.7 rating in women 25-54, which is besting “The Preachers” (0.4) and “So-Me” (0.2) by 75 percent and 250 percent, respectively.

The strongest market for “Page Six TV,” to-date, is Atlanta, where it increased by 23 percent in its second week to a 2.7/5 on WAGA, beating syndication veterans “Family Feud” and “Big Bang Theory,” on average, by 64 percent.

Earlier tests this summer of “The Jason Show” (three-week 0.5 metered market average) and “Top 30” (three-week 0.4 metered market average) also trailed “Page Six TV.”