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Positive Sampling for ‘Chesapeake Shores’ on Hallmark Channel

Most-Watched on Basic Cable for the Evening Opposite The 2016 Rio Olympics on NBC

“Chesapeake Shores,” Hallmark Channel’s newest original primetime series, debuted on Sunday, August 14 with 2.5 million viewers from 9-11 p.m. ET. Comparably, this lifted Hallmark Channel to No. 1 among all basic cable in the block (opposite the 2016 Rio Olympics on NBC) in households (2.3 rating, women 25-54 and total viewers). The debut scored on social media as well, becoming Sunday’s 2nd most social ad-supported cable drama airing a new episode, attracting the 2nd most uniques and interactions on Facebook and Twitter combined.

In “Chesapeake Shores,” Abby O’Brien Winters (Meghan Ory) returns to Chesapeake Shores when she receives a panicked phone call from her younger sister Jess, who has renovated the charming Inn at Eagle Point. The Maryland town her father built has many sad memories and Abby, thanks to her demanding career, divorce and young twin daughters, has not had time to spare. Saving the inn from foreclosure means dealing not only with her fractured family but also with Trace Riley (Jesse Metcalfe), the man she left ten years ago. Trace initially poses an obstacle but becomes an unexpected ally and a second chance at finding love.