PPI Releasing has announced a series of Tokyo Games syndicated specials that will cover top American competitors in the Games and are produced by PPI’s Syndie Sports Net (SSN) partner, Inverleigh. The programs are offered on a barter basis with a scheduling window from July 5 to August 11 and options for either half-hour or one-hour formats. The PPI package also includes a package of 20 30-second vignettes designed for sponsor integration. To-date, stations and networks covering nearly 75 percent of US TV households have already committed to the programming.
“With a huge amount of post-COVID economic activity now emerging, several stations asked us to help generate more local sponsorship options,” said PPI Principal, Ritch Colbert. “It doesn’t get better than this: the world’s finest athletes in a once-in-four-years event, in action-packed programs with a free package of glossy 30-second vignettes and high utility and flexibility for stations.”
Anchored by stations from the FOX O&Os, Nexstar, Sinclair, Tegna, Cox, Quincy and Heartland groups, SSN features a wide array of names and games in all of sports. Included are weekly half-hour series “The Immortals”, “The Shortlist” and “Pure Outdoor.”