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Last week, from June 11 to June 14, was the PromaxBDA 2018 Conference at the Hilton Hotel in New York City. Learn, create and connect: it was a potpourri of attendees and represented companies including ABC, Amazon Studios, AMC Networks, A+E Networks, AT&T Entertainment Group, BBC, Bell Media, BET Networks, Bravo, CBS, CNN, Comedy Central, Corus, The CW, Discovery Communications, Disney, E!, ESPN, Facebook, Fox, Fox Sports, Freeform, Funny or Die, FX Networks, Globo, Google, GSN, HBO, History, Hulu, IFC, Instagram, ITV, Lifetime, MTV, NBCUniversal, Netflix, Oxygen, Pop, Red Bee, Refinery 29, Showtime, Sony Pictures Television, Sundance TV, Telemundo, TLC, Turner, Twitter, Univision, VH1, Viacom and Warner Bros.
For highlights of the conference, click on the following story links:
Effectively Connecting Viewers with Content – Click here
How TV’s Top Marketers Create Killer Campaigns – Click here
Friends of Mine Creates Gilded Campaign for 2018 PromaxBDA Awards – Click here
FX Networks, CNN Worldwide Repeat as 2018 Marketing Teams of the Year – Click here
The Art of Rebranding – Click here
Title Design Can Shape the Tone of an Entire TV Series – Click here
Stun Named 2018 Global Excellence Agency of the Year – Click here
P+A Wins 2018 North America Agency of the Year – Click here
CNN Worldwide Nabs Global Excellence Marketing Team of the Year – Click here
Simon Doonan Scrolls Through His Unconventional Window Displays – Click here
Spotify Embraces Global Video – Click here
Joanne Lipman Calls on Men, Women to Establish Workplace Equality – Click here
Lee Hunt Says Stay Sharp with App Navigation, Brand Integrations – Click here
Linear Television Is Still Beneficial, Says Amazon’s Mike Benson – Click here
YouTube TV Seeks an Easier Way to Watch, Says CMO Angela Courtin – Click here
For CNE’s Dawn Ostroff, Content is Queen – Click here
Brand Citizenship Comes Together When Purpose Meets Profit – Click here
Bringing Clarity to the Brand Through the Creative – Click here
Jon Steinberg Outlines Local News Strategy for Cheddar – Click here
12 Steps to Recovery After A Career Transition – Click here
Promo Mojo: TNT Stays at Top With ‘Claws’ – Click here
How Hollywood Can Help Move the ‘Me Too’ Movement Forward – Click here
FOR INFORMATION ON THE STATION SUMMIT 2018 IN LAS VEGAS, CLICK HERE
