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CBS topped Saturday night with the 2017 edition of the annual SEC college football prime time rivalry of the “LSU Tigers versus Alabama Crimson Tide”. As a positive, it was the highest-rated, most-watched college football game of the week, and far outdrew its closest prime time competition of sports and non-sports programming.
But on the downside, it was the lowest rated Alabama-LSU game since 2006 when it was last televised on ESPN, and unlike most of their annual meetings, this year’s matchup will not be among the five most-watched college football games of the regular season (as of Nov. 4, the fifth most-watched game of 2017 was Michigan at Penn State on ABC: 6.96 million viewers).
Prime time half-hour breakdowns for “LSU Tigers at Alabama Crimson Tide” were, as follows:
8:00-8:30
– 5.596 million viewers
– 3.3/7 HH
– 1.4/7 A18-49
– 1.1/6 A18-34
– 1.7/6 A25-54
8:30-9:00
– 7.292 million viewers
– 4.1/8 HH
– 2.0/9 A18-49
– 1.6/9 A18-34
– 2.3/8 A25-54
9:00-9:30
– 7.379 million viewers
– 4.2/8 HH
– 2.1/9 A18-49
– 1.7/9 A18-34
– 2.4/8 A25-54
9:30-10:00
– 6.493 million viewers
– 3.7/7 HH
– 1.9/8 A18-49
– 1.5/8 A18-34
– 2.1/7 A25-54
10:00-10:30
– 7.183 million viewers
– 4.1/8 HH
– 2.0/8 A18-49
– 1.6/8 A18-34
– 2.4/8 A25-54
10:30-11:00
– 6.868 million viewers
– 4.0/8 HH
– 2.0/8 A18-49
– 1.6/8 A18-34
– 2.3/8 A25-54
Saturday, November 4, 2017
–Total Viewers (Broadcast):
CBS: 2.2 rating, Fox: 1.1, ABC: 1.0, NBC: 0.8, Univision, Telemundo and UniMàs: 0.3 each
–Adults 18-49 (Broadcast):
CBS: 1.9 rating, Fox: 1.0, ABC: 0.9, NBC: 0.5, Univision: 0.4, UniMàs: 0.3, Telemundo: 0.2
–Adults 18-34 (Broadcast):
CBS: 1.5 rating, ABC and Fox: 0.7 each, Univision: 0.3, NBC and Telemundo: 0.2 each, UniMàs: 0.1
–Adults 25-54 (Broadcast):
CBS: 2.2 rating, ABC and Fox: 1.1 each, NBC: 0.6, Univision: 0.4, Telemundo and UniMàs: 0.3 each
Saturday Night Football Pre-Game (ABC, 8:00 PM, 7 min.)
– 2.229 million viewers
– 1.4/3 HH
– 0.5/2 A18-49 (0.4/2 F18-49, 0.6/3 M18-49)
– 0.3/2 A18-34 (0.3/2 F18-34, 0.4/2 M18-34)
– 0.7/3 A25-54
Saturday Night Football: Virginia Tech at Miami (ABC, 8:07 PM, 207 min.)
260 affiliates / 92% coverage
– 3.011 million viewers
– 1.8/4 HH
– 0.9/4 A18-49 (0.6/3 F18-49, 1.2/5 M18-49)
– 0.7/4 A18-34 (0.5/3 F18-34, 0.9/5 M18-34)
– 1.1/4 A25-54
Home Depot Prime College Football: LSU at Alabama (CBS, 8:00 PM, 207 min.)
256 affiliates / 92% coverage
– 6.729 million viewers
– 3.9/8 HH
– 1.9/8 A18-49 (1.4/6 F18-49, 2.4/10 M18-49)
– 1.5/8 A18-34 (1.1/6 F18-34, 1.9/11 M18-34)
– 2.2/8 A25-54
Breeders’ Cup (NBC, 8:00 PM, 63 min.)
242 affiliates / 91% coverage
– 2.014 million viewers
– 1.3/3 HH
– 0.3/1 A18-49 (0.3/1 F18-49, 0.3/1 M18-49)
– 0.1/1 A18-34 (0.1/1 F18-34, 0.2/1 M18-34)
– 0.4/2 A25-54
Dateline Mystery (NBC, 9:03 PM, 57 min.)
221 affiliates / 88% coverage
– 2.810 million viewers
– 2.0/4 HH
– 0.5/2 A18-49 (0.5/2 F18-49, 0.4/2 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.6/2 A25-54
SNL Prime (R) (NBC, 10:00 PM, 60 min.)
243 affiliates / 92% coverage
– 2.853 million viewers
– 1.0/4 HH
– 0.6/3 A18-49 (0.7/3 F18-49, 0.6/2 M18-49)
– 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
– 0.9/3 A25-54
Fox College Football Extra: Penn State at Michigan State (Fox, 7:13 PM, 78 min.)
253 affiliates / 92% coverage
– 3.814 million viewers
– 2.3/5 HH
– 1.1/5 A18-49 (0.7/3 F18-49, 1.5/7 M18-49)
– 0.9/6 A18-34 (0.6/3 F18-34, 1.2/8 M18-34)
– 1.3/5 A25-54
Fox College Sat-Kick (Fox, 8:31 PM, 5 min.)
– 3.183 million viewers
– 1.9/4 HH
– 1.0/4 A18-49 (0.6/3 F18-49, 1.3/6 M18-49)
– 0.8/4 A18-34 (0.5/3 F18-34, 1.0/6 M18-34)
– 1.1/4 A25-54
Fox CFB – Big10 Prime: Minnesota at Michigan (Fox, 8:36 PM, 189 min.)
253 affiliates / 92% coverage
– 2.850 million viewers
– 1.7/3 HH
– 0.8/3 A18-49 (0.6/2 F18-49, 1.1/5 M18-49)
– 0.6/3 A18-34 (0.5/3 F18-34, 0.8/4 M18-34)
– 1.0/3 A25-54
Cronicas de Sabado (UNI, 7:00 PM, 60 min.)
– 0.892 million viewers
– 0.6/1 HH
– 0.3/1 A18-49
100 Mexicanos Dijeron (UNI, 8:00 PM, 60 min.)
– 0.745 million viewers
– 0.4/1 HH
– 0.2/1 A18-49
Liga MX: Pachuca vs. Queretaro (UNI, 9:00 PM, 123 min.)
– 0.947 million viewers
– 0.5/1 HH
– 0.4/2 A18-49
Cine: El Señor Fotografio (UniMás, 7:00 PM, 120 min.)
– 0.731 million viewers
– 0.4/1 HH
– 0.2/1 A18-49
Cine: Derailed (UniMás, 9:00 PM, 120 min.)
– 0.786 million viewers
– 0.5/1 HH
– 0.3/1 A18-49
Lado Humano Fama (S) (TEL, 7:00 PM, 60 min.)
– 0.461 million viewers
– 0.3/1 HH
– 0.1/1 A18-49
– 0.1/1 A18-34
iHeartRadio Fiesta Latina (S) (TEL, 8:00 PM, 240 min.)
– 0.779 million viewers
– 0.4/1 HH
– 0.2/1 A18-49
– 0.2/1 A18-34
Cable Rankings – Saturday 11/04/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, November 4:
Live PD Xtra (A&E, 8:00 PM, 6 min.)
– 0.825 million viewers (#46)
– 0.20 A18-49 (#44)
Live PD AC (A&E, 8:06 PM, 54 min.)
– 0.902 million viewers (#43)
– 0.22 A18-49 (#39)
Live PD (A&E, 9:00 PM, 180 min.)
– 2.071 million viewers (#6)
– 0.66 A18-49 (#2)
Dragon Ball Super (ADSM, 8:00 PM, 30 min.)
– 0.529 million viewers (#72)
– 0.20 A18-49 (#44)
Dragon Ball Super (ADSM, 8:30 PM, 30 min.)
– 0.845 million viewers (#45)
– 0.36 A18-49 (#17)
Rick & Morty (ADSM, 9:00 PM, 30 min.)
– 0.641 million viewers (#60)
– 0.27 A18-49 (#26)
Rick & Morty (ADSM, 9:30 PM, 30 min.)
– 0.762 million viewers (#52)
– 0.34 A18-49 (#19)
Family Guy (ADSM, 10:00 PM, 30 min.)
– 1.077 million viewers (#30)
– 0.46 A18-49 (#9)
Family Guy (ADSM, 10:30 PM, 30 min.)
– 1.302 million viewers (#19)
– 0.58 A18-49 (#5)
AMC Double Feature: The Lord of the Rings: The Fellowship of the Ring (AMC, 6:00 PM, 180 min.)
– 0.468 million viewers (#76)
– 0.15 A18-49 (#76)
AMC Double Feature: The Lord of the Rings: The Two Towers (AMC, 9:00 PM, 240 min.)
– 0.584 million viewers (#69)
– 0.19 A18-49 (#51)
BET Movie Of The Week: Big Mommas: Like Father, Like Son (BET, 8:00 PM, 123 min.)
– 0.617 million viewers (#64)
– 0.19 A18-49 (#51)
BET Movie Of The Week: First Sunday (BET, 10:03 PM, 147 min.)
– 0.457 million viewers (#80)
– 0.15 A18-49 (#76)
Comedy Central Movie: The Hangover Part III (CMDY, 6:15 PM, 145 min.)
– 0.442 million viewers (#84)
– 0.19 A18-49 (#51)
Comedy Central Movie: The Hangover Part III (CMDY, 8:40 PM, 140 min.)
– 0.491 million viewers (#74)
– 0.24 A18-49 (#36)
Dual Survival (DISC, 8:00 PM, 60 min.)
– 0.537 million viewers (#71)
– 0.13 A18-49 (#86)
Dual Survival (DISC, 9:00 PM, 120 min.)
– 0.695 million viewers (#56)
– 0.17 A18-49 (#62)
Vampirina (DISJR, 8:00 PM, 25 min.)
– 0.683 million viewers (#57)
– 0.15 A18-49 (#76)
PJ Masks (DISJR, 8:30 PM, 25 min.)
– 0.617 million viewers (#64)
– 0.13 A18-49 (#86)
The Smurfs (DSNY, 8:00 PM, 100 min.)
– 1.196 million viewers (#23)
– 0.28 A18-49 (#25)
Raven’s Home (DSNY, 9:40 PM, 25 min.)
– 0.965 million viewers (#41)
– 0.20 A18-49 (#44)
Andi Mack (DSNY, 10:05 PM, 25 min.)
– 0.884 million viewers (#44)
– 0.16 A18-49 (#68)
K.C. Undercover (DSNY, 10:30 PM, 30 min.)
– 0.787 million viewers (#50)
– 0.13 A18-49 (#86)
Movies We Love: Bride Wars (E!, 8:00 PM, 120 min.)
– 0.378 million viewers (#89)
– 0.14 A18-49 (#81)
College Football Prime: Texas at TCU (ESPN, 7:15 PM, 213 min.)
– 1.897 million viewers (#9)
– 1.11 HH
– 0.59 A18-49 (#4)
– 0.47 A18-34
College Football Prime: Arizona at USC (ESPN, 10:48 PM, 167 min.)
– 1.939 million viewers (#8)
– 1.13 HH
– 0.61 A18-49 (#3)
– 0.55 A18-34
College Football Prime: Central Florida at Southern Methodist (ESPN2, 7:15 PM, 218 min.)
– 0.369 million viewers (#91)
– 0.22 HH
– 0.12 A18-49 (#95)
– 0.11 A18-34
Holiday Baking Champion 3 (FOOD, 8:00 PM, 60 min.)
– 0.930 million viewers (#42)
– 0.26 A18-49 (#31)
Holiday Baking Champion 3 (FOOD, 9:00 PM, 60 min.)
– 0.993 million viewers (#36)
– 0.26 A18-49 (#31)
Holiday Baking Champion 3 (FOOD, 10:00 PM, 60 min.)
– 1.024 million viewers (#34)
– 0.27 A18-49 (#26)
Watters World (FOXNC, 8:00 PM, 60 min.)
– 1.869 million viewers (#10)
– 0.16 A18-49 (#68)
Justice with Judge Jeanine (FOXNC, 9:00 PM, 60 min.)
– 2.220 million viewers (#5)
– 0.16 A18-49 (#68)
Justice with Judge Jeanine (FOXNC, 10:00 PM, 27 min.)
– 2.371 million viewers (#3)
– 0.16 A18-49 (#68)
Greg Gutfeld Show (FOXNC, 10:27 PM, 33 min.)
– 2.010 million viewers (#7)
– 0.17 A18-49 (#62)
Saturday Movie: Harry Potter and the Deathly Hallows, Part 1 (FRFM, 7:30 PM, 210 min.)
– 0.708 million viewers (#54)
– 0.29 A18-49 (#21)
College Football: Big 12: Oklahoma at Oklahoma State (FS1, 4:02 PM, 271 min.)
– 2.486 million viewers (#2)
– 1.44 HH
– 0.70 A18-49 (#1)
– 0.61 A18-34
UFC PPV Prelims: 217 (FS1, 8:33 PM, 87 min.)
– 1.276 million viewers (#20)
– 0.67 HH
– 0.54 A18-49 (#6)
– 0.45 A18-34
College Football: Pac 12: Oregon at Washington (FS1, 10:00 PM, 185 min.)
– 0.986 million viewers (#39)
– 0.51 HH
– 0.29 A18-49 (#21)
– 0.25 A18-34
FX Movie Prime: Marvel’s The Avengers (FX, 6:00 PM, 180 min.)
– 1.180 million viewers (#24)
– 0.43 A18-49 (#12)
FX Movie Prime: Thor (FX, 9:00 PM, 150 min.)
– 1.158 million viewers (#25)
– 0.41 A18-49 (#13)
FXX Movie Prime: Pixels (FXX, 8:00 PM, 120 min.)
– 0.343 million viewers (#93)
– 0.12 A18-49 (#95)
FXX Movie Prime: Pixels (FXX, 10:00 PM, 120 min.)
– 0.286 million viewers (#99)
– 0.12 A18-49 (#95)
Hallmark Original Movie: Christmas Festival of Ice (HALL, 8:00 PM, 120 min.)
– 3.164 million viewers (#1)
– 0.44 A18-49 (#11)
Hallmark Movie: Christmas Cookies (HALL, 10:00 PM, 120 min.)
– 2.290 million viewers (#4)
– 0.38 A18-49 (#15)
Get Out (HBO, 8:00 PM, 104 min.)
– 1.149 million viewers (#26)
– 0.37 A18-49 (#16)
Property Brothers (HGTV, 8:00 PM, 60 min.)
– 0.988 million viewers (#37)
– 0.19 A18-49 (#51)
Property Brothers (HGTV, 9:00 PM, 60 min.)
– 1.053 million viewers (#31)
– 0.21 A18-49 (#40)
House Hunters Renovation (HGTV, 10:00 PM, 60 min.)
– 1.239 million viewers (#22)
– 0.24 A18-49 (#36)
American Pickers (HIST, 8:00 PM, 60 min.)
– 1.081 million viewers (#28)
– 0.20 A18-49 (#44)
American Pickers (HIST, 9:00 PM, 60 min.)
– 1.124 million viewers (#27)
– 0.20 A18-49 (#44)
American Pickers (HIST, 10:00 PM, 60 min.)
– 1.080 million viewers (#29)
– 0.18 A18-49 (#58)
HMM Original Movie: Home for Christmas Day (HMM, 7:00 PM, 120 min.)
– 1.023 million viewers (#35)
– 0.13 A18-49 (#86)
HMM Original Movie: The Perfect Christmas Present (HMM, 9:00 PM, 120 min.)
– 1.335 million viewers (#18)
– 0.15 A18-49 (#76)
The Monster Among Us (ID, 8:00 PM, 60 min.)
– 0.799 million viewers (#48)
– 0.20 A18-49 (#44)
Killer Women with P. Morgan (ID, 9:00 PM, 60 min.)
– 0.822 million viewers (#47)
– 0.21 A18-49 (#40)
Killer Women with P. Morgan (ID, 10:00 PM, 60 min.)
– 1.038 million viewers (#33)
– 0.26 A18-49 (#31)
Movie- Feature Premiere: The Lost Wife of Robert Durst (LIF, 8:00 PM, 122 min.)
– 1.390 million viewers (#16)
– 0.29 A18-49 (#21)
Movie- Original Repeat: Girl in the Box (LIF, 10:02 PM, 60 min.)
– 0.699 million viewers (#55)
– 0.17 A18-49 (#62)
MTV Movies: Friends with Benefits (MTV, 7:30 PM, 150 min.)
– 0.256 million viewers (#100)
– 0.14 A18-49 (#81)
MTV Movies: Pitch Perfect (MTV, 10:00 PM, 150 min.)
– 0.484 million viewers (#75)
– 0.23 A18-49 (#38)
Henry Danger (NICK, 8:00 PM, 30 min.)
– 1.682 million viewers (#12)
– 0.33 A18-49 (#20)
Game Shakers (NICK, 8:30 PM, 30 min.)
– 1.382 million viewers (#17)
– 0.27 A18-49 (#26)
Spongebob: The Movie (NAN, 9:00 PM, 120 min.)
– 1.052 million viewers (#32)
– 0.27 A18-49 (#26)
Peppa Pig (NKJR, 9:30 PM, 30 min.)
– 0.638 million viewers (#61)
– 0.13 A18-49 (#86)
Paw Patrol (NKJR, 10:00 PM, 27 min.)
– 0.610 million viewers (#66)
– 0.13 A18-49 (#86)
Iyanla, Fix My Life (OWN, 9:00 PM, 60 min.)
– 0.591 million viewers (#68)
– 0.17 A18-49 (#62)
Released (OWN, 10:00 PM, 60 min.)
– 0.453 million viewers (#81)
– 0.14 A18-49 (#81)
Showtime Championship Boxing: 2017 (SHO, 9:00 PM, 13 min.)
– 0.327 million viewers (#94)
– 0.20 HH
– 0.12 A18-49 (#95)
– 0.08 A18-34
Showtime Championship Boxing: 2017: Sergey Lipnets vs. Akihiro Kondo (SHO, 9:13 PM, 53 min.)
– 0.427 million viewers (#85)
– 0.24 HH
– 0.14 A18-49 (#81)
– 0.09 A18-34
Showtime Championship Boxing: 2017 (SHO, 10:06 PM, 16 min.)
– 0.521 million viewers (#73)
– 0.28 HH
– 0.18 A18-49 (#58)
– 0.10 A18-34
Showtime Championship Boxing: 2017: Shawn Porter vs. Adrian Granados (SHO, 10:22 PM, 51 min.)
– 0.646 million viewers (#58)
– 0.38 HH
– 0.21 A18-49 (#40)
– 0.13 A18-34
Spike TV Movie: Pretty Woman (SPIKE, 6:00 PM, 181 min.)
– 0.549 million viewers (#70)
– 0.16 A18-49 (#68)
Spike TV Movie: The Blind Side (SPIKE, 9:01 PM, 179 min.)
– 0.622 million viewers (#63)
– 0.18 A18-49 (#58)
Syfy Movie: Tomorrowland (SYFY, 6:00 PM, 180 min.)
– 0.610 million viewers (#66)
– 0.15 A18-49 (#76)
Syfy Movie: The Last Airbender (SYFY, 9:00 PM, 120 min.)
– 0.791 million viewers (#49)
– 0.19 A18-49 (#51)
The Big Bang Theory (TBS, 8:00 PM, 30 min.)
– 0.985 million viewers (#40)
– 0.29 A18-49 (#21)
The Big Bang Theory (TBS, 8:30 PM, 30 min.)
– 1.260 million viewers (#21)
– 0.36 A18-49 (#17)
The Big Bang Theory (TBS, 9:00 PM, 30 min.)
– 1.425 million viewers (#15)
– 0.41 A18-49 (#13)
The Big Bang Theory (TBS, 9:30 PM, 30 min.)
– 1.645 million viewers (#14)
– 0.45 A18-49 (#10)
The Big Bang Theory (TBS, 10:00 PM, 30 min.)
– 1.742 million viewers (#11)
– 0.52 A18-49 (#7)
The Big Bang Theory (TBS, 10:30 PM, 30 min.)
– 1.662 million viewers (#13)
– 0.49 A18-49 (#8)
Cake Boss (TLC, 8:00 PM, 62 min.)
– 0.633 million viewers (#62)
– 0.16 A18-49 (#68)
Cake Boss (TLC, 9:02 PM, 30 min.)
– 0.465 million viewers (#78)
– 0.13 A18-49 (#86)
Cake Boss (TLC, 10:02 PM, 30 min.)
– 0.418 million viewers (#87)
– 0.12 A18-49 (#95)
TNT Big Picture Movies: Hot Pursuit (TNT, 8:00 PM, 121 min.)
– 0.736 million viewers (#53)
– 0.21 A18-49 (#40)
TNT Big Picture Movies: Knocked Up (TNT, 10:01 PM, 136 min.)
– 0.466 million viewers (#77)
– 0.19 A18-49 (#51)
Ghost Adventures (TRAV, 8:00 PM, 60 min.)
– 0.403 million viewers (#88)
– 0.13 A18-49 (#86)
Ghost Adventures (TRAV, 9:00 PM, 60 min.)
– 0.643 million viewers (#59)
– 0.25 A18-49 (#34)
Ghost Adventures (TRAV, 10:00 PM, 60 min.)
– 0.352 million viewers (#92)
– 0.12 A18-49 (#95)
Impractical Jokers (TRU, 8:30 PM, 30 min.)
– 0.322 million viewers (#97)
– 0.14 A18-49 (#81)
Impractical Jokers (TRU, 9:00 PM, 30 min.)
– 0.377 million viewers (#90)
– 0.16 A18-49 (#68)
Impractical Jokers (TRU, 9:30 PM, 30 min.)
– 0.447 million viewers (#83)
– 0.20 A18-49 (#44)
Impractical Jokers (TRU, 10:00 PM, 30 min.)
– 0.450 million viewers (#82)
– 0.19 A18-49 (#51)
Impractical Jokers (TRU, 10:30 PM, 30 min.)
– 0.421 million viewers (#86)
– 0.17 A18-49 (#62)
Liga MX: Lobos vs. Monterrey (UDN, 6:55 PM, 125 min.)
– 0.324 million viewers (#96)
– 0.18 HH
– 0.17 A18-49 (#62)
– 0.17 A18-34
Liga MX Sat: Pachuca vs. Queretaro (UDN, 9:00 PM, 123 min.)
– 0.318 million viewers (#98)
– 0.18 HH
– 0.16 A18-49 (#68)
– 0.15 A18-34
Movie: John Wick (USA, 8:00 PM, 125 min.)
– 0.987 million viewers (#38)
– 0.27 A18-49 (#26)
Movie: John Wick (USA, 10:08 PM, 118 min.)
– 0.764 million viewers (#51)
– 0.25 A18-49 (#34)
R&R Picture Shows: Trading Places (VH1, 6:30 PM, 150 min.)
– 0.326 million viewers (#95)
– 0.13 A18-49 (#86)
R&R Picture Shows: Coming to America (VH1, 9:00 PM, 151 min.)
– 0.463 million viewers (#79)
– 0.18 A18-49 (#58)
For the entire week of October 30-November 5, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 0.3 percent in viewership (0.729 million vs. 0.731 million) and up 2 percent among Adults 18-49 (458,000 vs. 451,000) from one week earlier; the network is also down 15 percent in viewership (0.729 million vs. 0.860 million) and down 10 percent among Adults 18-49 (458,000 vs. 509,000) from the same week one year ago (October 31-November 6, 2016). (https://programmingins.wpengine.com/?p=20447)
TOONAMI – SATURDAY, NOVEMBER 4, 2017
|
PROGRAM |
Viewers
(000) |
A1849
(000) |
11:00 |
Dragon Ball Super (r) |
1040 |
0.49 |
632 |
11:30 |
Dragon Ball Z Kai: The Final Chapters |
833 |
0.40 |
510 |
12:00a |
Jojo’s Bizarre Adventure: Stardust Crusaders |
601 |
0.31 |
394 |
12:30a |
Mobile Suit Gundam: Iron-Blooded Orphana |
541 |
0.28 |
361 |
|
1:00a |
Hunter X Hunter |
529 |
0.27 |
346 |
1:30a |
Lupin the 3rd: Part 4 |
475 |
0.24 |
304 |
2:00a |
Naruto: Shippuden |
475 |
0.24 |
312 |
2:30a |
Outlaw Star |
421 |
0.23 |
293 |
3:00a |
Aqua Teen Hunger Force Colon Movie Film for Theaters (2007) |
344 |
0.19 |
241 |
Source: Live+Same Day data, Nielsen Media Research