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Saturday Final Nationals: ‘My Christmas Dream’ on Hallmark Rises More Than One-Quarter from Year-Ago Movie

CBS and ABC shared Saturday leadership. CBS, with an “NCIS” rerun and two hours of newsmagazine “48 Hours”, led in total viewers (4.29 million) while ABC, with Oklahoma-West Virginia on “Saturday Night Football”, led in all key demos.

The Hallmark film “My Christmas Dream”, starring Danica McKellar (“The Wonder Years”) and Diedre Hall (“Days of Our Lives”), was the most-watched cable telecast in prime time and was runner-up only to the next night’s “Walking Dead” episode for top prime time cable shows of the weekend with 4.45 million viewers. This marked a 27 percent increase from the year-ago Saturday movie on Hallmark, “Northpole: Open for Christmas” (3.79 million, 11/21/15).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, November 19, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.4/4 4030 1.1/4 1.3/4
8:00 Saturday Night Football Pre-Game (s) 2.5/5 4012 0.7/4 0.9/4 1.1/4
8:07 Saturday Night Football Oklahoma @ West Virginia (thru 11:51) 246 94 2.3/4 3825 0.8/4 1.0/4 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.8/5 4287 0.4/2 0.7/2 1.0/3
8:00 Crimetime Saturday NCIS (r) 255 94 2.5/5 3834 0.3/2 0.5/2 0.7/2
9:00 48 Hours (s) 255 94 2.8/5 3785 0.4/2 0.7/2 1.0/3
10:00 48 Hours 255 94 3.2/6 4814 0.4/2 0.8/3 1.3/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.5/3 2494 0.4/2 0.7/3 0.8/3
8:00 Movie Free Birds (2013) 242 94 1.3/2 2188 0.4/2 0.5/2 0.7/2
10:00 Saturday Night Live (r) 242 94 2.0/4 3106 0.6/3 0.9/4 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.3/2 2130 0.6/2 0.7/2
7:15 College Football (s) (thru 7:21) 251 94 1.3/3 2089 0.6/3 0.6/3 0.6/2
7:40 College Football Arizona State @ Washington (thru 11:03) 251 94 1.3/2 2181 0.5/2 0.6/2 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 986 0.4/2
6:55 Crónicas de Sábado 0.8/1 1379 0.4/2
7:55 Fútbol
Mexicano Tigres vs. Querétaro		 0.4/1 794 0.3/1
9:58 Fútbol
Mexicano Guadalajara vs. Necaxa (thru 12:03am)		 0.7/1 1393 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 964 0.3/1
7:00 Cine El Bombero Atómico (1950) 0.5/1 1025 0.4/1
9:05 Cine Shark Night 3D (2011) 0.4/1 804 0.3/1

Sub-Demo Breakdowns – Saturday 11/19/16

“Saturday Night Football: Oklahoma @ West Virginia” (ABC)
Women 18-34: 0.7/3
Men 18-34: 1.0/6
Women 18-49: 0.7/3
Men 18-49: 1.4/5

“48 Hours” (CBS, 9 p.m.)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“48 Hours” (CBS, 10 p.m.)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

“College Football: Arizona State @ Washington” (Fox)
Women 18-34: 0.3/1
Men 18-34: 0.6/3
Women 18-49: 0.4/1
Men 18-49: 0.8/3

“Movie: My Christmas Dream” (Hallmark)
2.93 household rating
4.451 million viewers
Women 18-34: 0.57
Men 18-34: 0.22
Women 18-49: 1.04
Men 18-49: 0.35

“Movie: Race (2016)” (HBO)
0.43 household rating
0.668 million viewers
Women 18-34: 0.07
Men 18-34: 0.14
Women 18-49: 0.16
Men 18-49: 0.23

“College Football: Clemson @ Wake Forest” (ESPN, 7:00-10:20 p.m.)
1.22 household rating
2.076 million viewers
Women 18-34: 0.43
Men 18-34: 0.83
Women 18-49: 0.45
Men 18-49: 0.92

“College Football: USC @ UCLA” (ESPN, 10:30 p.m.-1:53 a.m.)
1.44 household rating
2.301 million viewers
Women 18-34: 0.37
Men 18-34: 0.79
Women 18-49: 0.41
Men 18-49: 1.00

“College Football: New Mexico @ Colorado State” (ESPN2, 10:15 p.m.-1:47 a.m.)
0.32 household rating
0.514 million viewers
Women 18-34: 0.10
Men 18-34: 0.19
Women 18-49: 0.13
Men 18-49: 0.22

“College Football: Arkansas @ Mississippi State” (ESPNU, 6:59-10:25 p.m.)
0.39 household rating
0.715 million viewers
Women 18-34: 0.11
Men 18-34: 0.18
Women 18-49: 0.12
Men 18-49: 0.26

“UFC Fight Night Prelim” (FS1, 7:03-9:00 p.m.)
0.32 household rating
0.532 million viewers
Women 18-34: 0.08
Men 18-34: 0.23
Women 18-49: 0.09
Men 18-49: 0.32

“UFC Fight Night: Bader vs. Nogueira” (FS1, 9:00 p.m.-12:19 a.m.)
0.42 household rating
0.769 million viewers
Women 18-34: 0.18
Men 18-34: 0.28
Women 18-49: 0.17
Men 18-49: 0.41

“Bellator 165 MMA Live” (Spike, 9:00 p.m.-12:08 a.m.)
0.36 household rating
0.597 million viewers
Women 18-34: 0.20
Men 18-34: 0.22
Women 18-49: 0.22
Men 18-49: 0.26

“Liga MX: Guadalajara vs. Necaxa” (UDN, 9:58 p.m.-12:03 a.m.)
0.27 household rating
0.476 million viewers
Women 18-34: 0.09
Men 18-34: 0.23
Women 18-49: 0.13
Men 18-49: 0.32

For the entire week of November 14-20, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +0.1 percent in viewership (0.889 million vs. 0.888 million) and even among Adults 18-49 (532,000 vs. 532,000) from one week earlier; the network is also down -9 percent in total viewership (0.889 million vs. 0.976 million) and down -9 percent among Adults 18-49 (532,000 vs. 586,000) from the same week one year ago (November 16-22, 2015). (https://programmingins.wpengine.com/?p=12956)







Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
9:00 Bob’s Burgers (r) 0.46 776 0.29
9:30 Bob’s Burgers (r) 0.60 1013 0.39
ProgrammingInsider.com
10:00 American Dad (r) 0.69 1179 0.48
10:30 American Dad (r) 0.82 1378 0.59
11:00 Family Guy (r) 1650 0.70
11:30 Family Guy (r) 1596 0.67

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Programming Insider TOONAMI – SATURDAY, NOVEMBER 19, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1250 0.55 700
12:30a JoJo’s Bizarre Adventure 964 0.42 539
1:00a Mobile Suit Gundam: Iron-Blooded Orphans 795 0.35 446
1:30a Hunter X Hunter 709 0.32 414
ProgrammingInsider.com
2:00a Naruto: Shippuden 637 0.29 374
2:30a One Piece 599 0.26 336
3:00a One Punch Man (r) 632 0.28 360






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a Bob’s Burgers (r) 511 0.22
4:00a Bob’s Burgers (r) 552 0.23
4:30a American Dad (r) 639 0.28
ProgrammingInsider.com
5:00a American Dad (r) 766 0.34
5:30a King of the Hill (r) 797 0.36

Source: Live+Same Day data, Nielsen Media Research

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