CBS and ABC shared Saturday leadership. CBS, with an “NCIS” rerun and two hours of newsmagazine “48 Hours”, led in total viewers (4.29 million) while ABC, with Oklahoma-West Virginia on “Saturday Night Football”, led in all key demos.
The Hallmark film “My Christmas Dream”, starring Danica McKellar (“The Wonder Years”) and Diedre Hall (“Days of Our Lives”), was the most-watched cable telecast in prime time and was runner-up only to the next night’s “Walking Dead” episode for top prime time cable shows of the weekend with 4.45 million viewers. This marked a 27 percent increase from the year-ago Saturday movie on Hallmark, “Northpole: Open for Christmas” (3.79 million, 11/21/15).
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| * AFF = Number of affiliates (stations) airing the program | ||||||||
| * CVG = percent of coverage in U.S. | ||||||||
 |
Saturday, November 19, 2016 | |||||||
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|---|---|
| 8-11 | Network Average | 2.4/4 | 4030 | 1.1/4 | 1.3/4 | |||
| 8:00 | Saturday Night Football Pre-Game (s) | 2.5/5 | 4012 | 0.7/4 | 0.9/4 | 1.1/4 | ||
| 8:07 | Saturday Night Football Oklahoma @ West Virginia (thru 11:51) | 246 | 94 | 2.3/4 | 3825 | 0.8/4 | 1.0/4 | 1.2/4 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.8/5 | 4287 | 0.4/2 | 0.7/2 | 1.0/3 | ||
| 8:00 | Crimetime Saturday NCIS (r) | 255 | 94 | 2.5/5 | 3834 | 0.3/2 | 0.5/2 | 0.7/2 |
| 9:00 | 48 Hours (s) | 255 | 94 | 2.8/5 | 3785 | 0.4/2 | 0.7/2 | 1.0/3 |
| 10:00 | 48 Hours | 255 | 94 | 3.2/6 | 4814 | 0.4/2 | 0.8/3 | 1.3/4 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 1.5/3 | 2494 | 0.4/2 | 0.7/3 | 0.8/3 | ||
| 8:00 | Movie Free Birds (2013) | 242 | 94 | 1.3/2 | 2188 | 0.4/2 | 0.5/2 | 0.7/2 |
| 10:00 | Saturday Night Live (r) | 242 | 94 | 2.0/4 | 3106 | 0.6/3 | 0.9/4 | 1.1/4 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 1.3/2 | 2130 | 0.6/2 | 0.7/2 | |||
| 7:15 | College Football (s) (thru 7:21) | 251 | 94 | 1.3/3 | 2089 | 0.6/3 | 0.6/3 | 0.6/2 |
| 7:40 | College Football Arizona State @ Washington (thru 11:03) | 251 | 94 | 1.3/2 | 2181 | 0.5/2 | 0.6/2 | 0.7/2 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 8-11 | Network Average | 0.5/1 | 986 | 0.4/2 | ||||
| 6:55 | Crónicas de Sábado | 0.8/1 | 1379 | 0.4/2 | ||||
| 7:55 | Fútbol Mexicano Tigres vs. Querétaro |
0.4/1 | 794 | 0.3/1 | ||||
| 9:58 | Fútbol Mexicano Guadalajara vs. Necaxa (thru 12:03am) |
0.7/1 | 1393 | 0.6/2 | ||||
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 8-11 | Network Average | 0.5/1 | 964 | 0.3/1 | ||||
| 7:00 | Cine El Bombero Atómico (1950) | 0.5/1 | 1025 | 0.4/1 | ||||
| 9:05 | Cine Shark Night 3D (2011) | 0.4/1 | 804 | 0.3/1 | ||||
Sub-Demo Breakdowns – Saturday 11/19/16
“Saturday Night Football: Oklahoma @ West Virginia” (ABC)
Women 18-34: 0.7/3
Men 18-34: 1.0/6
Women 18-49: 0.7/3
Men 18-49: 1.4/5
“48 Hours” (CBS, 9 p.m.)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2
“48 Hours” (CBS, 10 p.m.)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2
“College Football: Arizona State @ Washington” (Fox)
Women 18-34: 0.3/1
Men 18-34: 0.6/3
Women 18-49: 0.4/1
Men 18-49: 0.8/3
“Movie: My Christmas Dream” (Hallmark)
2.93 household rating
4.451 million viewers
Women 18-34: 0.57
Men 18-34: 0.22
Women 18-49: 1.04
Men 18-49: 0.35
“Movie: Race (2016)” (HBO)
0.43 household rating
0.668 million viewers
Women 18-34: 0.07
Men 18-34: 0.14
Women 18-49: 0.16
Men 18-49: 0.23
“College Football: Clemson @ Wake Forest” (ESPN, 7:00-10:20 p.m.)
1.22 household rating
2.076 million viewers
Women 18-34: 0.43
Men 18-34: 0.83
Women 18-49: 0.45
Men 18-49: 0.92
“College Football: USC @ UCLA” (ESPN, 10:30 p.m.-1:53 a.m.)
1.44 household rating
2.301 million viewers
Women 18-34: 0.37
Men 18-34: 0.79
Women 18-49: 0.41
Men 18-49: 1.00
“College Football: New Mexico @ Colorado State” (ESPN2, 10:15 p.m.-1:47 a.m.)
0.32 household rating
0.514 million viewers
Women 18-34: 0.10
Men 18-34: 0.19
Women 18-49: 0.13
Men 18-49: 0.22
“College Football: Arkansas @ Mississippi State” (ESPNU, 6:59-10:25 p.m.)
0.39 household rating
0.715 million viewers
Women 18-34: 0.11
Men 18-34: 0.18
Women 18-49: 0.12
Men 18-49: 0.26
“UFC Fight Night Prelim” (FS1, 7:03-9:00 p.m.)
0.32 household rating
0.532 million viewers
Women 18-34: 0.08
Men 18-34: 0.23
Women 18-49: 0.09
Men 18-49: 0.32
“UFC Fight Night: Bader vs. Nogueira” (FS1, 9:00 p.m.-12:19 a.m.)
0.42 household rating
0.769 million viewers
Women 18-34: 0.18
Men 18-34: 0.28
Women 18-49: 0.17
Men 18-49: 0.41
“Bellator 165 MMA Live” (Spike, 9:00 p.m.-12:08 a.m.)
0.36 household rating
0.597 million viewers
Women 18-34: 0.20
Men 18-34: 0.22
Women 18-49: 0.22
Men 18-49: 0.26
“Liga MX: Guadalajara vs. Necaxa” (UDN, 9:58 p.m.-12:03 a.m.)
0.27 household rating
0.476 million viewers
Women 18-34: 0.09
Men 18-34: 0.23
Women 18-49: 0.13
Men 18-49: 0.32
For the entire week of November 14-20, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +0.1 percent in viewership (0.889 million vs. 0.888 million) and even among Adults 18-49 (532,000 vs. 532,000) from one week earlier; the network is also down -9 percent in total viewership (0.889 million vs. 0.976 million) and down -9 percent among Adults 18-49 (532,000 vs. 586,000) from the same week one year ago (November 16-22, 2015). (https://programmingins.wpengine.com/?p=12956)
 |
PROGRAM | HH | Viewers (000) |
A18-49 rating |
|---|---|---|---|---|
| 9:00 | Bob’s Burgers (r) | 0.46 | 776 | 0.29 |
| 9:30 | Bob’s Burgers (r) | 0.60 | 1013 | 0.39 |
 |
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| 10:00 | American Dad (r) | 0.69 | 1179 | 0.48 |
| 10:30 | American Dad (r) | 0.82 | 1378 | 0.59 |
| 11:00 | Family Guy (r) | 1650 | 0.70 | |
| 11:30 | Family Guy (r) | 1596 | 0.67 | |
TOONAMI – SATURDAY, NOVEMBER 19, 2016
|
PROGRAM | Viewers (000) |
A1849 rating |
A1849 (000) |
|---|---|---|---|---|
| 12:00a | Dragon Ball Z Kai | 1250 | 0.55 | 700 |
| 12:30a | JoJo’s Bizarre Adventure | 964 | 0.42 | 539 |
| 1:00a | Mobile Suit Gundam: Iron-Blooded Orphans | 795 | 0.35 | 446 |
| 1:30a | Hunter X Hunter | 709 | 0.32 | 414 |
|
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| 2:00a | Naruto: Shippuden | 637 | 0.29 | 374 |
| 2:30a | One Piece | 599 | 0.26 | 336 |
| 3:00a | One Punch Man (r) | 632 | 0.28 | 360 |
|
PROGRAM | Viewers (000) |
A1849 rating |
|---|---|---|---|
| 3:30a | Bob’s Burgers (r) | 511 | 0.22 |
| 4:00a | Bob’s Burgers (r) | 552 | 0.23 |
| 4:30a | American Dad (r) | 639 | 0.28 |
|
|||
| 5:00a | American Dad (r) | 766 | 0.34 |
| 5:30a | King of the Hill (r) | 797 | 0.36 |
Source: Live+Same Day data, Nielsen Media Research
