Saturday Final Nationals: ESPN Leads Prime Time with Duke-North Carolina as Most-Viewed College Basketball Game of Regular Season

ESPN was Saturday prime time’s top network in total viewers (approx. 3.6 million), adults 18-49 (approx. 1.1 rating), adults 18-34 (approx. 1.0 rating), and adults 25-54 (approx. 1.2 rating). Airing for the majority of its night was another installment of men’s college basketball’s storied rivalry “Duke at North Carolina” which delivered the most viewers for a college basketball game of this regular season.

The top ten markets for Duke-North Carolina were, as follows:

1. Raleigh-Durham 19.5 local rating
2. Greensboro 15.1
3. Charlotte 10.7
4. Louisville 7.8
5. Greenville 7.6
6. Richmond-Petersburg 7.4
7. Norfolk 6.6
8. Kansas City 5.2
9. Dayton 4.5
10. Knoxville 4.5

(Source: ESPN)

Follow @SonOfTheBronx

For mobile users, you may scroll this table horizontally.

* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, March 4, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1650	0.4/2	0.5/2	0.5/2
8:00	NBA Countdown (s)	245	93	1.1/2	1548	0.3/2	0.4/2	0.4/2
8:29	NBA Saturday Primetime L.A. Clippers @ Chicago	247	93	1.1/2	1673	0.4/2	0.5/2	0.6/2
10:55	NBA Saturday Primetime Post Game			1.1/2	1579	0.4/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.8/4	2970	0.5/3	0.7/3	0.9/3
8:00	Ransom	255	93	2.0/4	3108	0.2/1	0.4/2	0.6/2
9:00	Showtime Championship Boxing Champions Thurman vs. Garcia (s) (thru 11:14)	255	93	1.9/4	3060	0.6/4	0.9/4	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.8/3	2720	0.3/2	0.4/2	0.6/2
8:00	Chicago Fire (r)	243	93	1.3/3	2026	0.2/1	0.3/1	0.4/2
9:00	Chicago P.D. (r)	243	93	1.8/3	2731	0.3/2	0.5/2	0.6/2
10:00	Chicago Justice (r)	243	93	2.2/4	3404	0.4/2	0.6/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.5/1	833	0.1/1	0.2/1	0.2/1
8:00	24: Legacy (r)	255	93	0.4/1	678	0.1/1	0.2/1	0.2/1
9:00	APB (r)	255	93	0.6/1	987	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.8/2	1553		0.6/3
7:00	Crónicas de Sábado			0.7/1	1113		0.4/2
8:00	Fútbol Mexicano Leon vs. America			0.8/2	1556		0.6/3
10:58	Fútbol Mexicano Guadalajara vs. Toluca (thru 12:05 a.m.)			0.8/2	1448		0.6/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	835		0.3/1
7:00	Cine El Siete Machos (1950)			0.4/1	790		0.3/1
9:00	Cine El precio del mañana (2011)			0.4/1	786		0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.4/1	865	0.3/1	0.3/1
8:00	Cine After Earth (2013) (preliminary)			0.5/1	957	0.3/2	0.3/1
9:00	Cine Ender’s Game (2013) (preliminary)			0.4/1	909	0.3/1	0.3/1
10:00	Cine Ender’s Game (2013) (preliminary)			0.4/1	730	0.2/1	0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 3/04/17

For the entire week of February 27-March 5, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -4 percent in viewership (0.851 million vs. 0.883 million) and up +0.2 percent among Adults 18-49 (538,000 vs. 537,000) from one week earlier; the network is also down -21 percent in total viewership (0.851 million vs. 1.083 million) and down -14 percent among Adults 18-49 (538,000 vs. 628,000) from the same week one year ago (February 29-March 6, 2016). (https://programmingins.wpengine.com/?p=15448)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super	0.51	857	0.33	427
8:30	Samurai Jack (r)	0.35	550	0.22	286
9:00	American Dad (r)	0.46	715	0.30	388
9:30	Rick & Morty (r)	0.48	740	0.34	431
10:00	Rick & Morty (r)	0.56	844	0.42	534
10:30	Family Guy (r)	0.69	1055	0.52	664
11:00	Family Guy (r)		1329	0.64	820

TOONAMI – SATURDAY, MARCH 4, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Super	1217	0.58	738
12:00a	Dragon Ball Z Kai: The Final Chapters	1102	0.52	663
12:30a	JoJo’s Bizarre Adventure	941	0.43	557
1:00a	Mobile Suit Gundam Unicorn	908	0.41	525
1:30a	Hunter X Hunter	800	0.36	468
2:00a	Naruto: Shippuden	745	0.35	443
2:30a	One Piece	587	0.28	354
3:00a	Ghost in the Shell (r)	528	0.24	311

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
3:30a	American Dad (r)	515	0.25	325
4:00a	Rick & Morty (r)	521	0.26	329
4:30a	Rick & Morty (r)	554	0.27	351
5:00a	King of the Hill (r)	655	0.32	416
5:30a	King of the Hill (r)	638	0.32	404

Cable Rankings – Saturday 3/04/17

What follows are the top 200 most-watched shows in prime time on cable (by order of network) for Saturday, March 4:

Source: Live+Same Day data, Nielsen Media Research