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Saturday Final Nationals: Major Upsets in College Football Leads to ABC Victory and Fox’s Rise

ABC was the dominant No. 1 network on Saturday night, beating runner-up Fox with its college football coverage by 32 percent in viewership and 31 percent among adults 18-49. Airing from 8:07-11:55pm, Iowa’s 14-13 upset of Michigan on “Saturday Night Football” was the evening’s #1 program in total viewers and adults 18-49 and rose over the prior week’s “SNF” game by 36 percent in adults 18-49 to deliver its highest-rated telecast in four weeks – since 10/15/16.

Despite rating behind ABC, Fox saw significant increases with its college football coverage. Washington’s upset loss to USC delivered a 2.5 U.S. household rating, 4.301 million viewers and a 1.3 rating in adults 18-49 — up +0.8 and +1.2 in household rating, up +54 percent and +91 percent in total viewers and up +0.5 and +0.7 in adults 18-49 rating from its year-ago (Oregon-Stanford 11/12/15: 1.7 HH, 2.795 million viewers, 0.8 adults 18-49) and 2-years-ago games (Kansas State-TCU 11/08/15: 1.3 HH, 2.248 million viewers, 0.6 adults 18-49), respectively.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, November 12, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.4/6 5770 1.7/6 2.0/6
8:00 Saturday Night Football Pre-Game (s) 247 94 2.6/5 4187 0.7/4 1.1/5 1.3/5
8:06 Saturday Night Football Michigan @ Iowa (thru 11:44) 247 94 3.8/7 6442 1.4/7 1.9/7 2.3/7
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.8/5 4180 0.3/2 0.6/2 0.9/3
8:00 Crimetime Saturday NCIS: Los Angeles (r) 255 94 2.4/4 3689 0.3/2 0.5/2 0.8/3
9:00 Crimetime Saturday NCIS (r) 255 94 2.5/5 3785 0.3/1 0.5/2 0.7/2
10:00 48 Hours 255 94 3.5/7 5067 0.4/2 0.8/3 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 3800 0.4/2 0.7/3 1.1/3
8:00 Dateline Mystery 245 94 2.8/5 4088 0.4/2 0.7/3 1.1/3
10:00 Saturday Night Live (r) 242 94 2.1/4 3224 0.4/2 0.8/3 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 4380 1.3/5 1.5/5
7:36 College Football USC @ Washington (thru 11:02) 251 94 2.5/5 4301 1.0/5 1.3/5 1.4/5
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.7/1 1173 0.4/2
7:00 Crónicas de Sábado 0.8/2 1238 0.4/2
8:00 Premios Bandamax (s) (thru 11:00) 0.7/1 1173 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/0 524 0.2/1
7:00 Cine El Extra (1962) 0.4/1 731 0.2/1
9:00 Velvet 0.2/0 360 0.1/0

Sub-Demo Breakdowns – Saturday 11/12/16

“Saturday Night Football: Michigan @ Iowa” (ABC)
Women 18-34: 1.0/5
Men 18-34: 1.7/9
Women 18-49: 1.4/5
Men 18-49: 2.5/10

“48 Hours” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

“Dateline Mystery” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.6/2

“College Football: USC @ Washington” (Fox)
Women 18-34: 0.8/4
Men 18-34: 1.2/6
Women 18-49: 0.9/3
Men 18-49: 1.7/7

“Movie: Every Christmas Has a Story” (Hallmark)
2.66 household rating
4.009 million viewers
Women 18-34: 0.52
Men 18-34: 0.21
Women 18-49: 0.92
Men 18-49: 0.35

“Movie: Divergent Series: Allegiant (2015)” (HBO)
0.64 household rating
1.051 million viewers
Women 18-34: 0.31
Men 18-34: 0.22
Women 18-49: 0.35
Men 18-49: 0.38

“College Football: LSU @ Arkansas” (ESPN, 7:05-10:32)
1.38 household rating
2.351 million viewers
Women 18-34: 0.39
Men 18-34: 0.73
Women 18-49: 0.49
Men 18-49: 0.91

“College Football: California @ Washington State” (ESPN, 10:32 p.m.-2:15 a.m.)
0.66 household rating
1.005 million viewers
Women 18-34: 0.15
Men 18-34: 0.39
Women 18-49: 0.20
Men 18-49: 0.45

“UFC 206 Alvarez vs. McGregor” (FS1)
0.89 household rating
1.801 million viewers
Women 18-34: 0.50
Men 18-34: 1.10
Women 18-49: 0.52
Men 18-49: 1.21

“College Football: Colorado @ Arizona” (FS1, 10:00 p.m.-1:34 a.m.)
0.22 household rating
0.374 million viewers
Women 18-34: 0.11
Men 18-34: 0.22
Women 18-49: 0.10
Men 18-49: 0.21

“NASCAR Xfinity Race: Phoenix” (NBCSN, 7:51-10:07)
0.63 household rating
1.057 million viewers
Women 18-34: 0.07
Men 18-34: 0.17
Women 18-49: 0.08
Men 18-49: 0.24

For the entire week of November 7-13, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +3 percent in viewership (0.888 million vs. 0.860 million) and up +5 percent among Adults 18-49 (532,000 vs. 509,000) from one week earlier; the network is also down -17 percent in total viewership (0.888 million vs. 1.072 million) and down -18 percent among Adults 18-49 (532,000 vs. 650,000) from the same week one year ago (November 9-15, 2015). (https://programmingins.wpengine.com/?p=12601)







Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
9:00 Bob’s Burgers (r) 0.54 897 0.33
9:30 Bob’s Burgers (r) 0.62 1018 0.40
ProgrammingInsider.com
10:00 American Dad (r) 0.74 1233 0.53
10:30 American Dad (r) 0.86 1384 0.65
11:00 Family Guy (r) 1519 0.69
11:30 Family Guy (r) 1600 0.73

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Programming Insider TOONAMI – SATURDAY, NOVEMBER 12, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1346 0.59 763
12:30a JoJo’s Bizarre Adventure 1041 0.48 614
1:00a Mobile Suit Gundam: Iron-Blooded Orphans 895 0.41 531
1:30a Hunter X Hunter 781 0.36 460
ProgrammingInsider.com
2:00a Naruto: Shippuden 740 0.33 424
2:30a One Piece 645 0.29 367
3:00a One Punch Man (r) 577 0.26 339






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a Bob’s Burgers (r) 521 0.24
4:00a Bob’s Burgers (r) 561 0.26
4:30a American Dad (r) 644 0.29
ProgrammingInsider.com
5:00a American Dad (r) 643 0.29
5:30a King of the Hill (r) 603 0.26

Source: Live+Same Day data, Nielsen Media Research

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