Saturday Final Nationals: Masters Golf Third Round Dips to Second-Lowest Rating in 60 Years

NBC led Saturday night among total viewers (3.8 million), adults 18-49 (0.7 rating/3 share) and adults 25-54 (1.0/4). L.A. Clippers at San Antonio Spurs on “NBA Saturday Primetime” put ABC on top among adults 18-34 (0.5/3).

In the afternoon, CBS coverage of the third round of “The Masters” golf tournament averaged a 4.3 U.S. household rating and 6.47 million viewers. Both figures were at their lowest levels since 2014 (4.0 rating, 5.9 million). As for the household rating itself, 4.3 is the second-lowest third round rating since CBS began televising The Masters in 1957 (1.2).

(Source: Sports Media Watch)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, April 8, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.2/2	1820	0.5/3	0.5/2	0.6/2
8:00	NBA Countdown	261	93	0.9/2	1336	0.2/2	0.3/2	0.4/2
8:29	NBA Saturday Primetime L.A. Clippers @ San Antonio	258	93	1.2/2	1931	0.5/3	0.6/2	0.6/2
10:53	NBA Saturday Post Game (s)			1.1/2	1551	0.4/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.1/4	3060	0.2/1	0.4/2	0.6/2
8:00	Ransom	253	93	2.0/4	3094	0.2/1	0.4/2	0.5/2
9:00	Training Day (p)	253	93	1.7/3	2555	0.2/1	0.4/2	0.5/2
10:00	48 Hours	253	93	2.5/5	3532	0.3/2	0.5/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.5/5	3804	0.3/2	0.7/3	1.0/4
8:00	Dateline Mystery	246	93	2.8/6	4221	0.3/2	0.7/3	1.0/4
10:00	Saturday Night Live (r)	247	93	1.9/4	2969	0.3/2	0.7/3	1.0/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.6/1	920	0.2/1	0.3/1	0.3/1
8:00	MasterChef Junior (r)	258	93	0.6/1	942	0.2/1	0.3/1	0.3/1
9:00	Prison Break (rs)	255	93	0.6/1	897	0.2/1	0.2/1	0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	859	0.3	0.3/2
6:55	Crónicas de Sábado			0.6/1	963	0.2/1	0.3/2
7:55	Liga MX Monterrey vs. Jaguares			0.4/1	751	0.2/1	0.3/1
10:00	Liga MX Guadalajara vs. Puebla (thru 12:04 a.m.)			0.7/1	1217	0.4/3	0.5/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	588	0.2/1	0.2/1
6:01	Cine Conserje en condominio (1973)			0.3/1	591	0.2/1	0.2/1
8:31	Cine X-Men: Primera generación (2011) (thru 11:01)			0.3/1	520	0.1/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.5/1	888	0.2/1	0.3/2
8:00	Cine Mr. Peabody & Sherman (2014) (preliminary)			0.4/1	673	0.2/1	0.3/1
8:30	Cine Fast & Furious 6 (2013) (preliminary)			0.4/1	717	0.2/1	0.3/1
9:00	Cine Fast & Furious 6 (2013) (preliminary)			0.5/1	932	0.2/1	0.3/2
10:00	Cine Fast & Furious 6 (2013) (preliminary)			0.5/1	1039	0.3/2	0.4/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 4/08/17

For the entire week of April 3-9, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +4 percent in viewership (0.800 million vs. 0.772 million) and up +5 percent among Adults 18-49 (499,000 vs. 476,000) from one week earlier; the network is also down -28 percent in total viewership (0.800 million vs. 1.105 million) and down -24 percent among Adults 18-49 (499,000 vs. 655,000) from the same week one year ago (April 4-10, 2016). (https://programmingins.wpengine.com/?p=16081)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super	0.44	704	0.26	337
8:30	Bob’s Burgers (r)	0.39	586	0.25	324
9:00	Rick & Morty (r)	0.44	687	0.31	399
9:30	Rick & Morty (r)	0.49	800	0.39	497
10:00	Family Guy (r)	0.68	1057	0.52	669
10:30	Family Guy (r)	0.81	1246	0.61	787

TOONAMI – SATURDAY, APRIL 8, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:00	Samurai Jack	1335	0.66	841
11:30	Dragon Ball Super (r)	1132	0.56	719
12:00a	Sand Whale and Me	1036	0.51	657
12:05a	Dragon Ball Z Kai: The Final Chapters	1012	0.49	629
12:30a	JoJo’s Bizarre Adventure	783	0.39	499
1:00a	Tokyo Ghoul	820	0.40	508
1:30a	Hunter X Hunter	715	0.36	457
2:00a	Mobile Suit Gundam Unicorn	576	0.30	388
2:30a	Naruto: Shippuden	514	0.26	333
3:00a	Ghost in the Shell (r)	508	0.27	340

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
3:30a	Bob’s Burgers (r)	455	0.24	310
4:00a	Rick & Morty (r)	463	0.25	323
4:30a	Rick & Morty (r)	500	0.26	323
5:00a	King of the Hill (r)	529	0.26	334
5:30a	King of the Hill (r)	518	0.26	337

Cable Rankings – Saturday 4/08/17

What follows are the top 200 most-watched shows in prime time on cable (by order of network) for Saturday, April 8:

Source: Live+Same Day data, Nielsen Media Research