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Saturday Final Nationals: Mayweather-McGregor Projected to Set New Pay-Per-View Buys Record

NBC was Saturday night’s most-watched network with an average of 2.39 million viewers while the prelims of the Floyd Mayweather versus UFC champion Conor McGregor fight helped put Fox on top among all the night’s adult key demos.

The highly-promoted bout of legendary boxer Floyd Mayweather versus UFC champion Conor McGregor in late-night on pay-per-view is expected to have generated 5 million purchases, exceeding the previous record set by Floyd Mayweather-Manny Pacquiao from May 2015, which various reports had ranged its amount of PPV buys as 4.4-4.6 million.

Digital platform security company Irdeto tabulated an estimated 2.93 million people had viewed the ten-round boxing match via social media platforms including Facebook, YouTube, Periscope and Twitch through 239 streams.

For mobile users, you may scroll this table horizontally.


























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, August 26, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.4/3 2150 0.2/1 0.4/2 0.5/2
8:00 America’s Funniest Home Videos (r) 256 86 1.5/3 2388 0.3/2 0.4/2 0.5/2
9:00 The $100,000 Pyramid (rs) 259 90 1.4/3 2115 0.2/1 0.4/2 0.5/2
10:00 In An Instant (r) 257 90 1.3/3 1947 0.2/1 0.4/1 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.9/4 2180 0.2/1 0.4/2 0.6/2
8:00 NFL Preseason Football L.A. Chargers @ L.A. Rams (s) (thru 11:10) 251 91 1.4/3 2216 0.3/2 0.5/2 0.6/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.5/3 2389 0.3/2 0.5/2 0.7/3
8:00 American Ninja Warrior (rs) 236 88 1.1/2 1900 0.2/1 0.5/2 0.6/2
10:00 Dateline Mystery 244 91 2.2/5 3366 0.4/2 0.7/3 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.2/3 2117 0.6/4 0.8/4 0.8/3
7:02 Mayweather/McGregor Prelims (s) 255 89 1.4/5 2438 0.8/5 0.9/5 0.9/4
9:01 Beat Shazam (rs) (thru 10:01) 251 92 0.8/2 1474 0.4/2 0.5/2 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 824 0.4/2
6:55 Crónicas de Sábado 0.7/2 1097 0.3/1
7:55 Liga MX Tigres UANL vs. Lobos BUAP 0.4/1 860 0.4/2
10:03 Liga MX Guadalajara vs. Queretaro (thru 12:06 a.m.) 0.4/1 809 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/1 456 0.2/1
5:30 Cine Una noche en el museo 2 (2009) 0.2/0 360 0.2/1
7:30 Cine Romeo y Julieta (1943) 0.3/1 447 0.1/1
9:30 Cine Black Rock (2012) 0.2/0 427 0.1/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.3/1 645 0.2/1 0.2/1
8:00 Cine A Bug’s Life (1998) (preliminary) 0.3/1 580 0.2/1 0.2/1
8:30 Cine The Man with the Iron Fists (2012) (preliminary) 0.3/1 659 0.2/1 0.2/1
9:00 Cine The Man with the Iron Fists (2012) (preliminary) 0.4/1 673 0.2/1 0.2/1
10:00 Cine The Man with the Iron Fists (2012) (preliminary) 0.4/1 643 0.2/1 0.2/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 8/26/17

“NFL Preseason Football: L.A. Chargers @ L.A. Rams” (CBS)
Women 18-34: 0.2/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.6/3

“Dateline Mystery” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.6/3

“Mayweather/McGregor Prelims” (Fox)
Women 18-34: 0.5/3
Men 18-34: 1.1/7
Women 18-49: 0.6/3
Men 18-49: 1.2/6

For the entire week of August 21-27, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -1 percent in viewership (0.821 million vs. 0.833 million) and down -2 percent among Adults 18-49 (508,000 vs. 517,000) from one week earlier; the network is also down -18 percent in viewership (0.821 million vs. 0.998 million) and down -15 percent among Adults 18-49 (508,000 vs. 597,000) from the same week one year ago (August 22-28, 2016). (https://programmingins.wpengine.com/?p=18944)







Adult Swim PROGRAM HH Viewers
(000)		 A1849
rating		 A1849
(000)
8:00 Dragon Ball Super (r) 0.36 557 0.22 283
8:30 Dragon Ball Super 0.46 679 0.28 357
9:00 Rick & Morty (r) 0.39 577 0.24 312
9:30 Rick & Morty (r) 0.48 692 0.29 372
ProgrammingInsider.com
10:00 Family Guy (r) 0.64 996 0.45 583
10:30 Family Guy (r) 0.78 1156 0.53 683

Programming Insider TOONAMI – SATURDAY, AUGUST 26, 2017











Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
11:00 Dragon Ball Super (r) 825 0.39 505
11:30 Dragon Ball Z Kai: The Final Chapters 779 0.37 472
12:00a Jojo’s Bizarre Adventure: Stardust Crusaders 595 0.28 364
12:30a Tokyo Ghoul 548 0.25 326
ProgrammingInsider.com
1:00a Hunter X Hunter 524 0.24 311
1:30a Lupin the 3rd: Part 4 448 0.21 267
2:00a Naruto: Shippuden 510 0.23 297
2:30a Outlaw Star 463 0.22 283
3:00a Attack on Titan (r) 451 0.22 282
3:30a Samurai Jack (r) 420 0.22 387





Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
4:00a Rick & Morty (r) 486 0.27 450
4:30a Rick & Morty (r) 486 0.28 353
ProgrammingInsider.com
5:00a King of the Hill (r) 547 0.30 391
5:30a King of the Hill (r) 521 0.30 385

Live+3 Days Ratings – Saturday 8/26/17

VWRS = Viewers, in thousands; LBL = Telecast label designations, such as O (original), P (premiere), R (repeat), S (special), B (breakout, e.g. different start time or interrupted coverage), G (gapped)
Net Program LBL A1849
L+SD		 A1849
L+3		 L+3
Gain		 VWRS
L+SD		 VWRS
L+3		 L+3
Gain
ABC AMER FUNN HOME VIDEOS-SAT R 0.40 0.43 8% 2388 2463 3%
ABC $100,000 PYRAMID SP-8/26 RS 0.37 0.38 1% 2115 2205 4%
ABC IN AN INSTANT R 0.32 0.33 3% 1860 1916 3%
CBS NFL PRE-SEASON FOOTBALL S 0.46 0.47 2% 2216 2233 1%
NBC AMERICAN NINJA WARR 8/26 RS 0.37 0.37 1% 1624 1643 1%
NBC DATELINE MYSTERY O 0.60 0.68 14% 3026 3395 12%
FOX MAYWEATHER / MCGREGOR PRELIMS S 0.87 0.88 1% 2348 2366 1%
FOX BEAT SHAZAM-SP 8/26 9P RS 0.48 0.48 1% 1411 1420 1%

Source: Live+Same Day data, Nielsen Media Research

Cable Rankings – Saturday 8/26/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, August 26:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
34 37 LIVE PD AC A&E 8:00 PM 60 864 0.20
17 8 LIVE PD A&E 9:00 PM 180 1079 0.29
67 27 DRAGON BALL SUPER ADSM 8:00 PM 30 557 0.22
54 11 DRAGON BALL SUPER ADSM 8:30 PM 30 679 0.28
65 20 RICK & MORTY ADSM 9:00 PM 30 577 0.24
52 8 RICK & MORTY ADSM 9:30 PM 30 692 0.29
20 3 FAMILY GUY ADSM 10:00 PM 30 996 0.45
16 1 FAMILY GUY ADSM 10:30 PM 30 1156 0.53
74 49 END OF SUMMER MOVIE BLOWOUT: ROCKY III AMC 6:30 PM 150 467 0.17
78 92 PITBULLS AND PAROLEES APL 8:00 PM 60 449 0.11
45 56 PITBULLS AND PAROLEES APL 9:00 PM 61 770 0.16
60 79 RESCUE DOG TO SUPER DOG APL 10:01 PM 60 638 0.13
98 65 COMEDY CENTRAL MOVIE: SUPER TROOPERS CMDY 6:55 PM 125 274 0.15
84 44 COMEDY CENTRAL MOVIE: WE’RE THE MILLERS CMDY 9:00 PM 150 424 0.18
24 49 CNN NEWSROOM CNN 8:00 PM 60 977 0.17
26 65 CNN NEWSROOM CNN 9:00 PM 60 959 0.15
28 65 CNN NEWSROOM CNN 10:00 PM 60 948 0.15
81 92 FAST N LOUD DISC 9:00 PM 60 434 0.11
68 73 PJ MASKS DISJR 8:00 PM 25 556 0.14
72 84 PJ MASKS DISJR 8:30 PM 25 505 0.12
73 84 MICKEY MOUSE CLUBHOUSE DISJR 8:55 PM 25 489 0.12
75 84 MICKEY MOUSE CLUBHOUSE DISJR 9:20 PM 25 463 0.12
83 100 SOFIA THE FIRST DISJR 10:10 PM 25 429 0.10
87 92 MICKEY MOUSE CLUBHOUSE DISJR 10:35 PM 25 412 0.11
13 11 SPY KIDS: ALL THE TIME IN THE WORLD DSNY 8:00 PM 95 1216 0.28
20 27 RAVEN’S HOME DSNY 9:35 PM 25 996 0.22
30 44 K.C. UNDERCOVER DSNY 10:00 PM 30 925 0.18
23 39 K.C. UNDERCOVER DSNY 10:30 PM 30 988 0.19
69 84 MOVIES WE LOVE: PRETTY WOMAN E! 8:00 PM 155 541 0.12
91 79 MOVIES WE LOVE: THE DEVIL WEARS PRADA E! 10:35 PM 152 386 0.13
50 17 NCAA FOOTBALL: CHATTANOOGA / JACKSONVILLE STATE (0.44 HH, 0.20 A18-34) ESPN 6:30 PM 218 725 0.27
56 18 COLLEGE FOOTBALL PRIME: STANFORD / RICE (0.41 HH, 0.18 A18-34) ESPN 10:08 PM 198 653 0.25
64 39 SPORTSCENTER WEEKEND-PM (0.37 HH, 0.11 A18-34) ESPN2 10:40 PM 80 584 0.19
35 22 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 857 0.23
41 37 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 816 0.20
40 27 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 820 0.22
36 33 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 845 0.21
37 22 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 841 0.23
49 33 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 729 0.21
4 56 WATTERS WORLD FOXNC 8:00 PM 60 1556 0.16
51 8 SATURDAY MOVIE: TWILIGHT: ECLIPSE FRFM 5:40 PM 180 697 0.29
48 11 SATURDAY MOVIE: TWILIGHT: BREAKING DAWN (PT1) FRFM 8:40 PM 160 741 0.28
71 92 MLB REGULAR SEASON: KANSAS CITY @ CLEVELAND (0.32 HH, 0.08 A18-34) FS1 7:10 PM 172 517 0.11
33 11 FX MOVIE PRIME: THE HEAT (2013) FX 6:30 PM 150 887 0.28
43 11 FX MOVIE PRIME: THE PROPOSAL (2009) FX 9:00 PM 150 807 0.28
93 56 LIGA MX SAT 9P: MONARCAS / AMERICA (0.16 HH, 0.14 A18-34) GALA 8:55 PM 125 331 0.16
8 65 HALLMARK ORIGINAL MOVIE: EAT, PRAY, LOVE HALL 7:00 PM 120 1344 0.15
1 27 HALLMARK ORIGINAL MOVIE: SUN, SAND & ROMANCE HALL 9:00 PM 120 2152 0.22
46 65 JACKIE HBO 8:00 PM 100 764 0.15
70 65 WCB: 8/26/17 PRE-FIGHT (0.30 HH, 0.06 A18-34) HBO 9:55 PM 47 524 0.15
61 33 WCB: 8/26/17 VARGAS / RIOS (0.38 HH, 0.09 A18-34) HBO 10:42 PM 15 635 0.21
14 22 LAKEFRONT BARGAIN HUNT RENOVATION HGTV 8:00 PM 60 1203 0.23
11 20 BEACHFRONT BARGAIN HUNT RENOVATION HGTV 9:00 PM 60 1258 0.24
15 22 HOUSE HUNTERS RENOVATION HGTV 10:00 PM 60 1198 0.23
32 65 PAWN STARS FL HIST 8:00 PM 6 898 0.15
39 73 AMERICAN PICKERS AC HIST 8:06 PM 182 832 0.14
63 79 MYSTERY THEATER HMM 8:00 PM 60 587 0.13
38 44 HOMICIDE HUNTER LT JOE KENDA ID 8:00 PM 60 835 0.18
42 56 HOMICIDE HUNTER LT JOE KENDA ID 9:00 PM 60 810 0.16
27 44 SWAMP MURDERS ID 10:00 PM 60 957 0.18
57 56 MOVIE- ACQUIRED RPT: HIS DOUBLE LIFE LIF 8:00 PM 122 649 0.16
75 84 MURDER OF LACI PETERSON LIF 10:02 PM 60 463 0.12
89 92 MOVIE- LMN ACQUIRED RPT: DEADLY EX LMN 8:00 PM 120 399 0.11
99 79 MTV MOVIES: SUPERBAD MTV 8:00 PM 150 267 0.13
100 84 MTV MOVIES: TALLADEGA NIGHTS MTV 10:30 PM 150 220 0.12
58 27 NFL GAMEDAY LIVE (0.38 HH, 0.17 A18-34) NFLN 7:00 PM 300 648 0.22
25 49 THUNDERMANS NICK 8:00 PM 30 964 0.17
19 49 THUNDERMANS NICK 8:30 PM 30 1005 0.17
20 56 THUNDERMANS NICK 9:00 PM 30 996 0.16
29 49 THUNDERMANS NICK 9:30 PM 30 935 0.17
55 49 FULL HOUSE NAN 10:00 PM 30 654 0.17
62 56 FULL HOUSE NAN 10:30 PM 30 596 0.16
80 92 HEY DUGGEE NKJR 8:00 PM 30 435 0.11
79 92 HEY DUGGEE NKJR 8:30 PM 30 447 0.11
89 73 SPIKE TV MOVIE: THE DARK KNIGHT RISES SPIKE 6:30 PM 240 399 0.14
96 92 SPIKE TV MOVIE: X2: X-MEN UNITED SPIKE 10:30 PM 180 288 0.11
31 18 SYFY MOVIE: STEPHEN KING’S IT SYFY 7:00 PM 250 920 0.25
18 11 THE BIG BANG THEORY TBS 8:00 PM 30 1040 0.28
10 7 THE BIG BANG THEORY TBS 8:30 PM 30 1266 0.34
6 6 THE BIG BANG THEORY TBS 9:00 PM 30 1478 0.38
3 5 THE BIG BANG THEORY TBS 9:30 PM 30 1606 0.43
5 4 THE BIG BANG THEORY TBS 10:00 PM 30 1537 0.44
2 2 THE BIG BANG THEORY TBS 10:30 PM 30 1721 0.52
66 73 PRINCESS DIANA: TRAGEDY OR TREASON TLC 8:00 PM 180 570 0.14
86 44 TNT BIG PICTURE MOVIES: HORRIBLE BOSSE 2 TNT 6:30 PM 150 415 0.18
59 22 TNT BIG PICTURE MOVIES: MAGIC MIKE XXL TNT 9:00 PM 151 647 0.23
82 73 GHOST ADV ARTIFACTS TRAV 9:00 PM 60 430 0.14
95 79 IMPRACTICAL JOKERS TRU 8:30 PM 30 303 0.13
85 39 IMPRACTICAL JOKERS TRU 9:00 PM 60 418 0.19
88 39 IMPRACTICAL JOKERS TRU 10:00 PM 60 402 0.19
77 84 GOLDEN GIRLS TVL 7:36 PM 36 458 0.12
44 49 WEATHER CENTER LIVE (0.52 HH, 0.10 A18-34) TWC 8:00 PM 60 777 0.17
47 56 WEATHER CENTER LIVE (0.50 HH, 0.11 A18-34) TWC 9:00 PM 60 749 0.16
53 65 WEATHER CENTER LIVE (0.47 HH, 0.10 A18-34) TWC 10:00 PM 60 684 0.15
94 56 LIGA MX SATCRUZ AZUL / MONTERREY  (0.16 HH, 0.16 A18-34) UDN 7:58 PM 125 309 0.16
97 73 LIGA MX 2 SAT: TIGRES / LOBOS (0.17 HH, 0.09 A18-34) UDN 10:03 PM 123 279 0.14
7 27 NCIS USA 8:00 PM 60 1465 0.22
9 33 NCIS USA 9:00 PM 60 1341 0.21
12 39 NCIS USA 10:00 PM 60 1217 0.19
92 84 R&R PICTURE SHOWS: TITANIC (1997) VH1 7:58 PM 271 338 0.12

Source: Live+Same Day data, Nielsen Media Research

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