Saturday Final Nationals: NBC and Fox Share Leadership on Low-Viewed Night

Saturday night television was again not highly sampled with NBC edging Fox by 1,000 viewers to be prime time’s most-watched network with a mere 2.976 million viewers. NBC aired the 2002 hit spy thriller “The Bourne Identity” (with the new ‘Jason Bourne’ film arriving in theaters on July 29). Fox won all key demos with “UFC Fight Night.”

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, July 23, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.9/4	2819	0.3/2	0.5/2	0.7/3
8:00	20/20: In An Instant (r)	250	95	1.3/3	2509	0.2/1	0.3/2	0.4/2
9:00	20/20: In An Instant	249	95	2.3/5	2974	0.3/2	0.6/3	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/3	2105	0.1/1	0.3/1	0.5/2
8:00	Angel From Hell	252	94	1.2/3	1723	0.2/1	0.3/1	0.4/2
8:30	Angel From Hell	252	94	1.1/2	1568	0.2/1	0.3/1	0.4/2
9:00	Crimetime Saturday Rush Hour	252	94	1.9/4	1830	0.2/1	0.4/2	0.6/2
10:00	48 Hours (r)	253	95	2.3/5	2841	0.2/1	0.5/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.0/4	2976	0.3/2	0.6/3	0.8/3
8:00	Movie: The Bourne Identity (2002)	241	95	0.8/2	2976	0.2/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.8/4	2975	0.8/5	1.1/5	1.3/5
8:00	UFC Fight Night Holm vs. Sevchenko (s) (thru 10:26)	251	95	1.1/2	2975	0.3/2	0.4/2	0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	621		0.3/1
7:00	Crónicas de Sábado			0.6/1	1090		0.3/2
8:00	Fútbol Mexicano León vs. Necaxa (s)			0.3/1	570		0.3/1
9:58	Fútbol Mexicano Guadalajara vs. Monterrey (s) (thru 12:00am)			0.4/1	803		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.2/0	418		0.2/1
5:55	Fútbol Mexicano Cruz Azul vs. UNAM (s)			0.2/1	402		0.2/1
7:55	Fútbol Mexicano Tigres vs. Atlas (s)			0.2/0	328		0.1/1
9:55	Fútbol Mexicano América vs. Toluca (s) (thru 12:00am)			0.3/1	619		0.3/1

Sub-Demo Breakdowns – Saturday 7/23/16

For the entire week of July 18-24, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +5 percent in total viewership (1.063 million vs. 1.017 million) and up +5 percent among Adults 18-49 (600,000 vs. 570,000) from one week earlier; the network is also down -6 percent in total viewership (1.063 million vs. 1.127 million) and down -4 percent among Adults 18-49 (600,000 vs. 622,000) from the same week one year ago (July 20-26, 2015). (https://programmingins.wpengine.com/?p=9733)

	PROGRAM	HH	Viewers (000)	A18-49 rating
8:00	King of the Hill (r)	0.50	791	0.28
8:30	King of the Hill (r)	0.49	770	0.29
9:00	Rick & Morty (r)	0.52	803	0.31
9:30	American Dad (r)	0.67	988	0.38
10:00	The Cleveland Show (r)	0.79	1163	0.48
10:30	Family Guy (r)	0.98	1467	0.61
11:00	Family Guy (r)		1851	0.79

TOONAMI – SATURDAY, JULY 23, 2016

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Z Kai	1538	0.66	835
12:00a	One-Punch Man	1443	0.67	854
12:30a	Mobile Suit Gundam: Iron-Blooded Orphans	1182	0.56	706
1:00a	Hunter X Hunter	1024	0.46	583
1:30a	Naruto: Shippuden	956	0.44	554
2:00a	One Piece	842	0.39	489
2:30a	Parasyte: The Maxim (r)	705	0.32	405

	PROGRAM	Viewers (000)	A1849 rating
3:00a	Rick & Morty (r)	671	0.32
3:30a	American Dad (r)	674	0.32
4:00a	Infomercials (r)	624	0.30
4:15a	Off the Air (r)	559	0.26
4:30a	The Cleveland Show (r)	602	0.26
5:00a	King of the Hill (r)	639	0.29
5:30a	King of the Hill (r)	690	0.31

Cable Rankings – Saturday 07/23/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, July 23:

Source: Live+Same Day data, Nielsen Media Research