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Saturday Final Nationals: ‘Summer of Dreams’ on Hallmark Tops the Day on Cable

For the second consecutive evening, “NFL Preseason” football won the night all-around for CBS. In most markets, the game featured was the Tennessee Titans vs. the Oakland Raiders, but other games (most notably, Giants-Jets in the New York market on its primary CBS affiliate) also took place.

The day’s most-watched cable telecast was the premiere of the Hallmark telemovie “Summer of Dreams” starring Deborah Gibson in a lighthearted take of her 80’s teen pop star persona wanting to regain fame in modern culture.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, August 27, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.5/3 2291 0.2/1 0.4/2 0.6/2
8:00 Last Man Standing (r) 244 94 1.5/3 2244 0.2/1 0.4/2 0.6/2
8:31 Dr. Ken (r) 243 94 1.3/3 1852 0.2/1 0.4/2 0.5/2
9:00 Boston EMS (s) 247 94 1.5/3 2298 0.2/1 0.4/2 0.6/2
10:00 Boston EMS 247 93 1.7/3 2519 0.2/1 0.4/2 0.7/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.4/5 3805 0.7/4 1.0/4 1.2/5
8:00 NFL Preseason Tennessee Titans @ Oakland Raiders (s) 252 93 2.4/5 3805 0.7/4 1.0/4 1.2/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1606 0.2/1 0.3/1 0.4/2
8:00 America’s Got Talent (r) 242 94 1.5/3 2144 0.3/2 0.4/2 0.6/2
9:00 Aquarius (s) 243 94 1.0/2 1393 0.2/1 0.3/1 0.4/1
10:00 Aquarius (s) 241 94 0.9/2 1282 0.1/1 0.2/1 0.3/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.0/2 1983 0.6/4 0.7/4 0.7/3
8:00 UFC Fight Night Maia vs. Condit (s) (thru 10:11) 251 94 1.2/2 1983 0.7/2 0.8/4 0.9/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.5/1 974 0.4/2
6:55 Crónicas de Sábado 0.7/2 1222 0.4/2
7:55 Fútbol Mexicano Tigres vs. Veracruz (s) 0.3/1 541 0.2/1
9:57 Fútbol Mexicano América vs. Guadalajara (s) (thru 12:00am) 1.0/2 1919 0.9/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 731 0.2/1
7:00 Cine El Ministro y Yo (1976) 0.4/1 666 0.2/1
9:00 Cine The Taking of Pelham 1 2 3 (2009) 0.4/1 690 0.2/1

Sub-Demo Breakdowns – Saturday 8/27/16

Boston EMS” (ABC, 9pm)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

Boston EMS” (ABC, 10pm)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.4/2

NFL Preseason: Tennessee @ Oakland” (CBS)
Women 18-34: 0.5/3
Men 18-34: 1.0/6
Women 18-49: 0.7/3
Men 18-49: 1.3/6

Aquarius” (NBC, 9pm)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

Aquarius” (NBC, 10pm)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

UFC Fight Night: Maia vs. Condit” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.9/6
Women 18-49: 0.5/2
Men 18-49: 1.0/5

Summer of Dreams” (Hallmark)
Women 18-34: 0.15
Men 18-34: 0.07
Women 18-49: 0.48
Men 18-49: 0.14

College Football: Charleston Southern @ North Dakota State” (ESPN)
Women 18-34: 0.17
Men 18-34: 0.27
Women 18-49: 0.17
Men 18-49: 0.32

For the entire week of August 22-28, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +2 percent in total viewership (0.998 million vs. 0.982 million) and up +4 percent among Adults 18-49 (597,000 vs. 574,000) from one week earlier; the network is also down -8 percent in total viewership (0.998 million vs. 1.080 million) and down -4 percent among Adults 18-49 (597,000 vs. 624,000) from the same week one year ago (August 24-30, 2015). (http://programminginsider.com/?p=10595)








Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 King of the Hill (r) 0.53 830 0.29
8:30 King of the Hill (r) 0.54 801 0.31
9:00 Rick & Morty (r) 0.54 777 0.31
9:30 American Dad (r) 0.65 938 0.40
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.74 1082 0.47
10:30 Family Guy (r) 0.87 1329 0.61
11:00 Family Guy (r) 1617 0.74

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Programming Insider TOONAMI – SATURDAY, AUGUST 27, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
11:30 Dragon Ball Z Kai 1269 0.63 802
12:00a One-Punch Man 1149 0.60 757
12:30a Mobile Suit Gundam: Iron-Blooded Orphans 898 0.48 607
1:00a Hunter X Hunter 901 0.47 594
ProgrammingInsider.com
1:30a Naruto: Shippuden 833 0.43 546
2:00a One Piece 778 0.40 501
2:30a Parasyte: The Maxim (r) 638 0.30 374








Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:00a Rick & Morty (r) 596 0.27
3:30a American Dad (r) 623 0.30
4:00a Infomercials (r) 584 0.26
4:15a Off the Air (r) 550 0.24
ProgrammingInsider.com
4:30a The Cleveland Show (r) 580 0.25
5:00a King of the Hill (r) 596 0.27
5:30a King of the Hill (r) 590 0.26

Source: Live+Same Day data, Nielsen Media Research