Saturday Final Nationals: Texans-Patriots on CBS Sinks to 8-Year Ratings Low for NFL Divisional Playoff

CBS was the dominant network on Saturday night with the AFC Divisional Playoff matchup between the Houston Texans and the New England Patriots.

CBS tripled the prime time viewership (28.98 million vs. 9.63 million) and almost quadrupled the prime time adults 18-49 delivery (9.0 rating vs. 2.4 rating) of ABC, NBC and Fox combined.

Nonetheless, the game’s 16.0 household rating was the lowest figure for a NFL Divisional playoff telecast — afternoon or prime time — since 2009 (15.4 for Baltimore-Tennessee on CBS, 13.8 for Arizona-Carolina on Fox).

Earlier in the day, Fox’s NFC Divisional Playoff between the Seattle Seahawks and the Atlanta Falcons delivered 28.7 million viewers and a 16.2 US household rating, according to final nationals; the lowest viewership for a Divisional playoff game, regardless of time slot, since Fox’s Arizona-New Orleans in 2010 (27.9 million).

(Source: Sports Media Watch [1], [2])

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, January 14, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.6/3	2410	0.3/1	0.5/2	0.6/2
8:00	To Tell The Truth (rs)	250	94	1.6/3	2439	0.2/1	0.4/1	0.5/1
9:00	Match Game (rs)	250	94	1.5/3	2376	0.3/1	0.5/2	0.6/2
10:00	Match Game (rs)	249	93	1.6/3	2415	0.3/1	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			15.6/28	28980		9.0/31	10.7/31
7:30	The NFL Today (s)	251	94	5.3/10	9478	2.0/10	2.6/10	3.2/10
8:12	AFC Divisional Playoff Pre-Kick (s)	251	94	12.2/22	22234	4.9/24	6.3/24	7.9/25
8:16	AFC Divisional Playoff Houston @ New England (s) (thru 11:26)	251	94	16.0/29	29816	7.4/32	9.4/32	11.2/32
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.5/4	3749	0.4/2	0.7/2	1.0/3
8:00	Dateline Mystery	245	92	2.7/5	4077	0.4/2	0.7/2	1.0/3
10:00	Saturday Night Live (r)	246	92	2.0/4	3093	0.4/2	0.7/2	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.1/4	3470	0.8/4	1.2/4	1.4/4
7:55	NFC Divisional Playoff Post Game (s)	253	94	7.9/15	13951	3.6/18	4.6/17	5.5/17
8:10	Lethal Weapon (rs)	253	94	2.3/4	3695	0.9/4	1.2/4	1.5/4
9:00	Star (rs)	253	94	1.1/2	1823	0.4/2	0.6/2	0.7/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.7/1	1317		0.5/2
6:55	Crónicas de Sábado			0.8/1	1437		0.4/2
7:55	Fútbol Mexicano Monterrey vs. Guadalajara (s)			0.8/1	1470		0.6/2
10:00	Cine El Infierno (2010) (thru 12:00 a.m.)			0.5/1	1052		0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	814		0.3/1
7:00	Cine El Gran Hotel (1944)			0.5/1	931		0.3/1
9:00	Cine X-Men Origins: Wolverine (2009)			0.4/1	685		0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.5/1	955	0.3/1	0.4/1
8:00	Cine The Expendables (2012) (preliminary)			0.5/1	1026	0.3/2	0.4/1
9:00	Cine Jack Ryan: Shadow Recruit (2014) (preliminary)			0.5/1	928	0.3/1	0.4/1
10:00	Cine Jack Ryan: Shadow Recruit (2014) (preliminary)			0.5/1	910	0.3/1	0.4/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 1/14/17

For the entire week of January 9-15, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -9 percent in viewership (0.862 million vs. 0.945 million) and down -10 percent among Adults 18-49 (517,000 vs. 576,000) from one week earlier; the network is also down -17 percent in total viewership (0.862 million vs. 1.043 million) and down -19 percent among Adults 18-49 (517,000 vs. 640,000) from the same week one year ago (January 11-17, 2016). (https://programmingins.wpengine.com/?p=14249)

	PROGRAM	HH	Viewers (000)	A18-49 rating
8:00	Dragon Ball Super	0.61	1010	0.361
8:30	Samurai Jack (r)	0.46	768	0.249
9:00	American Dad (r)	0.54	861	0.320
9:30	Rick & Morty (r)	0.55	884	0.356
10:00	Rick & Morty (r)	0.62	965	0.438
10:30	Family Guy (r)	0.77	1175	0.568
11:00	Family Guy (r)		1433	0.677

TOONAMI – SATURDAY, JANUARY 14, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Super	1236	0.580	744
12:00a	Dragon Ball Z Kai: The Final Chapters	1210	0.574	736
12:30a	JoJo’s Bizarre Adventure	915	0.439	563
1:00a	Mobile Suit Gundam Unicorn	819	0.381	489
1:30a	Hunter X Hunter	685	0.320	410
2:00a	Naruto: Shippuden	654	0.317	406
2:30a	One Piece	584	0.300	384
3:00a	One Punch Man (r)	614	0.325	417

	PROGRAM	Viewers (000)	A1849 rating
3:30a	American Dad (r)	582	0.311
4:00a	Rick & Morty (r)	535	0.291
4:30a	Rick & Morty (r)	534	0.287
5:00a	King of the Hill (r)	572	0.284
5:30a	King of the Hill (r)	649	0.311

Cable Rankings – Saturday 1/14/17

What follows are the top 200 most-watched shows in prime time on cable (by order of network) for Saturday, January 14:

Source: Live+Same Day data, Nielsen Media Research