Saturday Final Nationals: Three-Year Low for Pro Football Hall of Fame Enshrinement Ceremony on ESPN and NFL Network

NBC led a scarcely-sampled Saturday night in total viewers (3.24 million) and adults 25-54 (0.7 rating/3 share). Two cable networks led all of television in other key demos from 8-11 p.m.: A&E among adults 18-49 (approx. 0.52 rating), thanks to “Live PD” and Adult Swim was in a virtue tie with A&E for No. 1 among adults 18-34 (approx. 0.38 rating).

Despite notable inductees like quarterback Kurt Warner, running back LaDainian Tomlinson, defensive end Jason Taylor and Dallas Cowboys owner Jerry Jones, the near five-hour “Pro Football Hall of Fame Enshrinement Ceremony” (1.183 million viewers) was at a three-low in combined viewership across ESPN (697,000 viewers) and NFL Network (486,000 viewers). The event was 8 percent below last year’s ceremony (1.287 million across ESPN and NFL Network) which had taken place opposite the Rio Summer Olympics. Also inducted into this year’s Pro Football Hall of Fame was kicker Morten Andersen, running back Terrell Davis and safety Kenny Easley.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, August 5, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.2/3	1890	0.3/2	0.4/2	0.6/2
8:00	Wonderful World of Disney Big Hero 6 (2014)	259	92	1.1/2	1924	0.3/3	0.5/3	0.6/3
10:01	In An Instant (r)	258	92	1.2/3	1820	0.2/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/3	2101	0.1/1	0.3/1	0.4/2
8:00	Doubt	253	92	1.3/3	1916	0.1/1	0.2/1	0.4/2
9:00	Doubt (s)	253	92	1.3/3	1983	0.1/1	0.2/1	0.4/1
10:00	48 Hours (r)	254	93	1.6/4	2405	0.1/1	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.2/5	3237	0.2/1	0.5/3	0.7/3
8:00	Dateline Mystery	243	92	2.5/5	3666	0.2/2	0.6/3	0.8/4
10:00	Law & Order: Special Victims Unit (rs)	243	92	1.6/4	2378	0.2/1	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.4/1	634	0.1/1	0.1/1	0.2/1
8:00	The F Word with Gordon Ramsay (r)	255	92	0.4/1	536	0.1/1	0.1/1	0.2/1
9:00	Love Connection (r)	255	92	0.5/1	731	0.1/1	0.1/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	805		0.3/2
7:00	Crónicas de Sábado			0.4/1	665		0.2/1
8:00	Liga MX Leon vs. Cruz Azul			0.4/1	731		0.3/2
9:59	Liga MX América m vs. UNAM (s) (thru 12:00 a.m.)			0.5/1	992		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	540		0.2/1
7:00	Cine El Mago (1949)			0.3/1	598		0.2/1
9:00	Cine Lazos de sangre (2013) (thru 11:30)			0.3/1	479		0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.3/1	669	0.2/1	0.2/1
8:00	Cine Alvin and the Chipmunks (2007) (preliminary)			0.3/1	671	0.2/2	0.2/1
8:30	Cine Van Helsing (2004) (preliminary)			0.3/1	529	0.2/1	0.2/1
9:00	Cine Van Helsing (2004) (preliminary)			0.3/1	651	0.2/1	0.2/1
10:00	Cine Van Helsing (2004) (preliminary)			0.4/1	756	0.2/1	0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 8/05/17

For the entire week of July 31-August 6, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +4 percent in viewership (0.823 million vs. 0.789 million) and up +4 percent among Adults 18-49 (494,000 vs. 477,000) from one week earlier; the network is also down -23 percent in viewership (0.823 million vs. 1.064 million) and down -17 percent among Adults 18-49 (494,000 vs. 594,000) from the same week one year ago (August 1-7, 2016). (https://programmingins.wpengine.com/?p=18549)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super (r)	0.41	667	0.24	304
8:30	Dragon Ball Super	0.49	742	0.31	393
9:00	Rick & Morty (r)	0.48	706	0.28	359
9:30	Rick & Morty (r)	0.53	752	0.32	415
10:00	Family Guy (r)	0.61	886	0.38	486
10:30	Family Guy (r)	0.78	1159	0.51	654

TOONAMI – SATURDAY, AUGUST 5, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:00	Dragon Ball Super (r)	918	0.42	541
11:30	Dragon Ball Z Kai: The Final Chapters	851	0.39	504
12:00a	Jojo’s Bizarre Adventure: Stardust Crusaders	702	0.34	435
12:30a	Tokyo Ghoul	664	0.32	407
1:00a	Hunter X Hunter	574	0.29	375
1:30a	Lupin the 3rd: Part 4	569	0.24	308
2:00a	Naruto: Shippuden	453	0.21	271
2:30a	Ghost in the Shell (r)	386	0.18	229
3:00a	Attack on Titan (r)	403	0.19	240
3:30a	Samurai Jack (r)	363	0.17	216

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
4:00a	Rick & Morty (r)	385	0.19	244
4:30a	Rick & Morty (r)	494	0.25	324
5:00a	King of the Hill (r)	492	0.26	337
5:30a	King of the Hill (r)	459	0.23	291

Source: Live+Same Day data, Nielsen Media Research

Cable Rankings – Saturday 8/05/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, August 5:

Source: Live+Same Day data, Nielsen Media Research