Skip navigation Menu
  • Advertise
  • Sitemap
  • Privacy Policy
  • Contact
Menu

Programming Insider

Skip navigation Menu
  • Home
  • Ratings
    • Overnight Ratings
    • Fast Affiliates
    • Final Nationals
    • Live+3 Day
    • Live+7 Day
  • Network
  • Streaming / Technology
    • Amazon
    • Apple
    • Facebook
    • Hulu
    • Netflix
    • Twitter
    • YouTube
  • Cable
  • Mr. Television
  • Sports
  • Search

Posted in:

  • Final Nationals
  • Ratings

Saturday Final Ratings: Red Sox-Yankees Delivers Five-Year Best MLB on Fox Viewership

by Douglas Pucci July 3, 2018, 10:23 pm

0
SHARES
ShareTweet
Follow @marcberman Follow @SonOfTheBronx
TO SIGN UP FOR OUR DAILY EMAIL NEWSLETTER, CLICK HERE

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Saturday, June 30:

America’s Funniest Home Videos (R) (ABC, 8:00 PM, 60 min.)
• 2.662 million viewers
• 1.6/4 HH
• 0.5/3 A18-49 (0.5/3 F18-49, 0.4/3 M18-49)
• 0.2/2 A18-34 (0.2/2 F18-34, 0.2/2 M18-34)
• 0.6/3 A25-54 (0.6/3 F25-54, 0.6/3 M25-54)
• Median age: 61.0

Truth and Lies: The Murder of Laci Peterson (RS) (ABC, 9:00 PM, 120 min.)
• 1.873 million viewers
• 1.3/3 HH
• 0.3/2 A18-49 (0.4/2 F18-49, 0.3/2 M18-49)
• 0.2/1 A18-34 (0.2/2 F18-34, 0.1/1 M18-34)
• 0.5/2 A25-54 (0.5/2 F25-54, 0.4/2 M25-54)
• Median age: 59.6

Ransom (CBS, 8:00 PM, 60 min.)
• 2.438 million viewers
• 1.6/4 HH
• 0.2/1 A18-49 (0.3/2 F18-49, 0.2/1 M18-49)
• 0.1/1 A18-34 (0.1/1 F18-34, 0.1/1 M18-34)
• 0.3/2 A25-54 (0.4/2 F25-54, 0.3/2 M25-54)
• Median age: 67.9

Ransom (S) (CBS, 9:00 PM, 60 min.)
• 2.190 million viewers
• 1.4/3 HH
• 0.2/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
• 0.1/1 A18-34 (0.1/1 F18-34, 0.1/1 M18-34)
• 0.3/1 A25-54 (0.3/1 F25-54, 0.2/1 M25-54)
• Median age: 68.3

48 Hours (R) (CBS, 10:00 PM, 60 min.)
• 2.094 million viewers
• 1.4/3 HH
• 0.3/1 A18-49 (0.3/2 F18-49, 0.2/1 M18-49)
• 0.1/1 A18-34 (0.2/1 F18-34, 0.1/1 M18-34)
• 0.4/2 A25-54 (0.5/2 F25-54, 0.3/1 M25-54)
• Median age: 63.4

Taken (NBC, 8:00 PM, 60 min.)
• 1.884 million viewers
• 1.2/3 HH
• 0.2/2 A18-49 (0.3/2 F18-49, 0.2/1 M18-49)
• 0.1/1 A18-34 (0.2/1 F18-34, 0.1/1 M18-34)
• 0.4/2 A25-54 (0.4/2 F25-54, 0.4/2 M25-54)
• Median age: 64.3

Dateline Mystery (NBC, 9:00 PM, 120 min.)
• 3.377 million viewers
• 2.2/5 HH
• 0.5/3 A18-49 (0.6/3 F18-49, 0.5/3 M18-49)
• 0.2/2 A18-34 (0.3/2 F18-34, 0.2/1 M18-34)
• 0.8/3 A25-54 (0.9/4 F25-54, 0.7/3 M25-54)
• Median age: 61.6

Fox Saturday Baseball Boston Red Sox at New York Yankees (70%) or Atlanta Braves at St. Louis Cardinals (19%) or Colorado Rockies at Los Angeles Dodgers (10%) (Fox, 7:11 PM, 196 min.)
• 3.228 million viewers (highest mark since 3.3 million from June 1, 2013)
• 2.0/5 HH
• 0.7/4 A18-49 (0.4/2 F18-49, 1.0/6 M18-49)
• 0.5/4 A18-34 (0.3/3 F18-34, 0.7/7 M18-34)
• 0.9/4 A25-54 (0.5/3 F25-54, 1.2/6 M25-54)
• Median age: 59.6

Fox Saturday Baseball Post-Sustainer (Fox, 10:33 PM, 9 min.)
• 2.073 million viewers
• 1.3/3 HH
• 0.5/3 A18-49 (0.3/2 F18-49, 0.6/3 M18-49)
• 0.4/3 A18-34 (0.3/2 F18-34, 0.5/4 M18-34)
• 0.6/3 A25-54 (0.4/2 F25-54, 0.8/4 M25-54)

Law & Order: Special Victims Unit (R) (ION, 8:00 PM, 60 min.)
• 1.584 million viewers
• 1.1 HH
• 0.4/2 A18-49 (0.5 F18-49, 0.3 M18-49)
• 0.3 A18-34 (0.3 F18-34, 0.2 M18-34)
• 0.5 A25-54 (0.6 F25-54, 0.3 M25-54)
• Median age: 56.6

Law & Order: Special Victims Unit (R) (ION, 9:00 PM, 60 min.)
• 1.455 million viewers
• 1.0 HH
• 0.4/2 A18-49 (0.4 F18-49, 0.3 M18-49)
• 0.3 A18-34 (0.3 F18-34, 0.2 M18-34)
• 0.4 A25-54 (0.5 F25-54, 0.3 M25-54)
• Median age: 56.3

Law & Order: Special Victims Unit (R) (ION, 10:00 PM, 60 min.)
• 1.540 million viewers
• 1.0 HH
• 0.4/2 A18-49 (0.5 F18-49, 0.3 M18-49)
• 0.3 A18-34 (0.4 F18-34, 0.2 M18-34)
• 0.5 A25-54 (0.6 F25-54, 0.3 M25-54)
• Median age: 54.9

Como Dice el Dicho (Univision, 7:00 PM, 60 min.)
• 0.539 million viewers
• 0.3/1 HH
• 0.2/1 A18-49
• 0.1/1 A18-34

La Rosa de Guadalupe (Univision, 8:00 PM, 60 min.)
• 0.746 million viewers
• 0.4/1 HH
• 0.2/1 A18-49
• 0.2/1 A18-34

La Rosa de Guadalupe (Univision, 9:00 PM, 60 min.)
• 0.907 million viewers
• 0.5/1 HH
• 0.3/2 A18-49
• 0.2/2 A18-34

La Rosa de Guadalupe (Univision, 10:00 PM, 60 min.)
• 1.064 million viewers
• 0.6/1 HH
• 0.3/2 A18-49
• 0.2/2 A18-34

Cineplex Vice (UniMás, 6:00 PM, 120 min.)
• 0.249 million viewers
• 0.1/1 HH
• 0.1/0 A18-49

Cine Cantinflas El Bolero de Raquel (UniMás, 8:00 PM, 120 min.)
• 0.352 million viewers
• 0.2/0 HH
• 0.1/1 A18-49
• 0.1/1 A18-34

Futbol MLS San Jose Earthquakes vs. LA Galaxy (UniMás, 10:00 PM, 124 min.)
• 0.276 million viewers
• 0.1/0 HH
• 0.1/1 A18-49
• 0.1/1 A18-34

Viva el Mundial y Mas (Telemundo, 7:00 PM, 60 min.)
• 0.577 million viewers
• 0.4/1 HH
• 0.2/1 A18-49
• 0.2/2 A18-34

Cine Millonario Frozen (Telemundo, 8:00 PM, 120 min.)
• 0.746 million viewers
• 0.4/1 HH
• 0.3/2 A18-49
• 0.2/2 A18-34

El Cesar (Telemundo, 10:00 PM, 60 min.)
• 0.435 million viewers
• 0.3/1 HH
• 0.2/1 A18-49
• 0.1/1 A18-34

What follows are the Live + Same Day rating results for the night’s select cable telecasts on Saturday, June 30 (with the night’s cable ranks according to total total viewers, household and demo ratings in parentheses):

Live PD Xtra (A&E, Sat. 6/30/18 8:00 PM, 6 min.)
• 0.925 million viewers (#68)
• 0.376 million adults 18-49 (0.29 A18-49 rating) (#23)

Live PD (A&E, Sat. 6/30/18 9:00 PM, 180 min.)
• 2.093 million viewers (#1)
• 0.840 million adults 18-49 (0.65 A18-49 rating) (#1)

The Cleveland Show (R) (ADSM, Sat. 6/30/18 8:00 PM, 30 min.)
• 0.541 million viewers (#319)
• 0.291 million adults 18-49 (0.23 A18-49 rating) (#60)

Family Guy (R) (ADSM, Sat. 6/30/18 8:30 PM, 30 min.)
• 0.701 million viewers (#165)
• 0.393 million adults 18-49 (0.30 A18-49 rating) (#19)

Rick & Morty (R) (ADSM, Sat. 6/30/18 9:00 PM, 30 min.)
• 0.769 million viewers (#122)
• 0.461 million adults 18-49 (0.36 A18-49 rating) (#10)

Rick & Morty (R) (ADSM, Sat. 6/30/18 9:30 PM, 30 min.)
• 0.821 million viewers (#103)
• 0.488 million adults 18-49 (0.38 A18-49 rating) (#8)

Family Guy (R) (ADSM, Sat. 6/30/18 10:00 PM, 30 min.)
• 0.937 million viewers (#62)
• 0.555 million adults 18-49 (0.43 A18-49 rating) (#7)

Dragon Ball Super (ADSM, Sat. 6/30/18 10:30 PM, 30 min.)
• 0.893 million viewers (#77)
• 0.576 million adults 18-49 (0.45 A18-49 rating) (#6)

My Hero Academia (R) (ADSM, Sat. 6/30/18 11:00 PM, 30 min.)
• 0.601 million viewers (#241)
• 0.367 million adults 18-49 (0.28 A18-49 rating) (#27)

FLCL: Progressive (ADSM, Sat. 6/30/18 11:30 PM, 30 min.)
• 0.546 million viewers (#308)
• 0.342 million adults 18-49 (0.27 A18-49 rating) (#32)

Pop Team Epic (P) (ADSM, Sat. 6/30/18 12:00 AM, 30 min.)
• 0.437 million viewers (#472)
• 0.266 million adults 18-49 (0.21 A18-49 rating) (#91)

Jojo’s Bizarre Adventure: Stardust Crusaders (ADSM, Sat. 6/30/18 12:30 AM, 30 min.)
• 0.431 million viewers (#482)
• 0.264 million adults 18-49 (0.20 A18-49 rating) (#96)

Hunter X Hunter (R) (ADSM, Sat. 6/30/18 1:00 AM, 30 min.)
• 0.386 million viewers (#582)
• 0.234 million adults 18-49 (0.18 A18-49 rating) (#139)

Black Clover (R) (ADSM, Sat. 6/30/18 1:30 AM, 30 min.)
• 0.377 million viewers (#599)
• 0.238 million adults 18-49 (0.18 A18-49 rating) (#131)

Naruto: Shippuden (R) (ADSM, Sat. 6/30/18 2:00 AM, 30 min.)
• 0.379 million viewers (#595)
• 0.265 million adults 18-49 (0.21 A18-49 rating) (#93)

Space Dandy (R) (ADSM, Sat. 6/30/18 2:30 AM, 30 min.)
• 0.287 million viewers (#818)
• 0.198 million adults 18-49 (0.15 A18-49 rating) (#223)

Cowboy Bebop (R) (ADSM, Sat. 6/30/18 3:00 AM, 30 min.)
• 0.245 million viewers (#934)
• 0.159 million adults 18-49 (0.12 A18-49 rating) (#352)

Lupin The 3rd: Part 4 (R) (ADSM, Sat. 6/30/18 3:30 AM, 30 min.)
• 0.247 million viewers (#929)
• 0.163 million adults 18-49 (0.13 A18-49 rating) (#336)

Rick & Morty (R) (ADSM, Sat. 6/30/18 4:00 AM, 30 min.)
• 0.329 million viewers (#706)
• 0.206 million adults 18-49 (0.16 A18-49 rating) (#211)

Rick & Morty (R) (ADSM, Sat. 6/30/18 4:30 AM, 30 min.)
• 0.362 million viewers (#627)
• 0.229 million adults 18-49 (0.18 A18-49 rating) (#152)

The Cleveland Show (R) (ADSM, Sat. 6/30/18 5:00 AM, 30 min.)
• 0.373 million viewers (#614)
• 0.243 million adults 18-49 (0.19 A18-49 rating) (#123)

The Cleveland Show (R) (ADSM, Sat. 6/30/18 5:30 AM, 30 min.)
• 0.395 million viewers (#569)
• 0.245 million adults 18-49 (0.19 A18-49 rating) (#120)

Dr. Jeff: Rocky Mountain (APL, Sat. 6/30/18 8:00 PM, 61 min.)
• 1.097 million viewers (#37)
• 0.225 million adults 18-49 (0.17 A18-49 rating) (#164)

Dodo Heroes (APL, Sat. 6/30/18 9:01 PM, 62 min.)
• 0.847 million viewers (#89)
• 0.155 million adults 18-49 (0.12 A18-49 rating) (#373)

Ducktales (2017) Day Of The Only Child! (DSNY, Sat. 6/30/18 9:30 AM, 30 min.)
• 0.777 million viewers (#119)
• 0.215 million adults 18-49 (0.17 A18-49 rating) (#185)

SportsCenter Weekend-AM (ESPN, Sat. 6/30/18 9:00 AM, 60 min.)
• 0.421 million viewers (#509)
• 0.235 million adults 18-49 (0.18 A18-49 rating) (#138)

SportsCenter 12AM (ESPN, Sat. 6/30/18 11:59 PM, 73 min.)
• 0.478 million viewers (#399)
• 0.245 million adults 18-49 (0.19 A18-49 rating) (#120)

SportsCenter 1AM (ESPN, Sat. 6/30/18 1:12 AM, 58 min.)
• 0.473 million viewers (#415)
• 0.255 million adults 18-49 (0.20 A18-49 rating) (#105)

SportsCenter Morning (ESPN, Sat. 6/30/18 2:10 AM, 50 min.)
• 0.393 million viewers (#571)
• 0.230 million adults 18-49 (0.18 A18-49 rating) (#150)

Pioneer Woman (FOOD, Sat. 6/30/18 10:00 AM, 30 min.)
• 1.085 million viewers (#39)
• 0.256 million adults 18-49 (0.20 A18-49 rating) (#103)

The Kitchen at Food Network (FOOD, Sat. 6/30/18 11:00 AM, 60 min.)
• 1.101 million viewers (#35)
• 0.287 million adults 18-49 (0.22 A18-49 rating) (#64)

Fox & Friends Saturday (FOXNC, Sat. 6/30/18 6:00 AM, 60 min.)
• 0.913 million viewers (#73)
• 0.104 million adults 18-49 (0.08 A18-49 rating) (#667)

Fox & Friends Saturday (FOXNC, Sat. 6/30/18 7:00 AM, 60 min.)
• 1.261 million viewers (#16)
• 0.150 million adults 18-49 (0.12 A18-49 rating) (#396)

Fox & Friends Saturday (FOXNC, Sat. 6/30/18 8:00 AM, 60 min.)
• 1.694 million viewers (#7)
• 0.195 million adults 18-49 (0.15 A18-49 rating) (#232)

Fox & Friends Saturday (FOXNC, Sat. 6/30/18 9:00 AM, 60 min.)
• 1.799 million viewers (#3)
• 0.208 million adults 18-49 (0.16 A18-49 rating) (#202)

Cavuto Live (FOXNC, Sat. 6/30/18 10:00 AM, 60 min.)
• 1.542 million viewers (#11)
• 0.175 million adults 18-49 (0.14 A18-49 rating) (#293)

Cavuto Live (FOXNC, Sat. 6/30/18 11:00 AM, 60 min.)
• 1.373 million viewers (#14)
• 0.167 million adults 18-49 (0.13 A18-49 rating) (#319)

America’s News HQ (FOXNC, Sat. 6/30/18 12:00 PM, 60 min.)
• 1.169 million viewers (#27)
• 0.132 million adults 18-49 (0.10 A18-49 rating) (#487)

America’s News HQ (FOXNC, Sat. 6/30/18 1:00 PM, 60 min.)
• 0.993 million viewers (#50)
• 0.143 million adults 18-49 (0.11 A18-49 rating) (#434)

America’s News HQ (FOXNC, Sat. 6/30/18 2:00 PM, 60 min.)
• 0.923 million viewers (#69)
• 0.155 million adults 18-49 (0.12 A18-49 rating) (#373)

Journal Editorial Report (FOXNC, Sat. 6/30/18 3:00 PM, 60 min.)
• 0.838 million viewers (#92)
• 0.120 million adults 18-49 (0.09 A18-49 rating) (#559)

America’s News HQ (FOXNC, Sat. 6/30/18 4:00 PM, 60 min.)
• 0.836 million viewers (#93)
• 0.099 million adults 18-49 (0.08 A18-49 rating) (#716)

America’s News HQ (FOXNC, Sat. 6/30/18 5:00 PM, 60 min.)
• 0.928 million viewers (#67)
• 0.108 million adults 18-49 (0.08 A18-49 rating) (#637)

America’s News HQ (FOXNC, Sat. 6/30/18 6:00 PM, 60 min.)
• 0.900 million viewers (#75)
• 0.097 million adults 18-49 (0.08 A18-49 rating) (#738)

Fox Report with Jon Scott (FOXNC, Sat. 6/30/18 7:00 PM, 60 min.)
• 1.022 million viewers (#46)
• 0.104 million adults 18-49 (0.08 A18-49 rating) (#667)

Watters World (FOXNC, Sat. 6/30/18 8:00 PM, 60 min.)
• 1.734 million viewers (#5)
• 0.171 million adults 18-49 (0.13 A18-49 rating) (#308)

Justice with Judge Jeanine (FOXNC, Sat. 6/30/18 9:00 PM, 60 min.)
• 1.966 million viewers (#2)
• 0.173 million adults 18-49 (0.13 A18-49 rating) (#302)

The Greg Gutfeld Show (FOXNC, Sat. 6/30/18 10:00 PM, 60 min.)
• 1.665 million viewers (#8)
• 0.181 million adults 18-49 (0.14 A18-49 rating) (#272)

PGA Tour 2018 Quicken Loans National (GOLF, Sat. 6/30/18 12:58 PM, 107 min.)
• 1.020 million viewers (#48)
• 0.176 million adults 18-49 (0.14 A18-49 rating) (#288)

Golf Central Pregame Live (GOLF, Sat. 6/30/18 2:45 PM, 15 min.)
• 0.777 million viewers (#119)
• 0.140 million adults 18-49 (0.11 A18-49 rating) (#450)

Hallmark Original Movie Yes, I Do (P) (HALL, Sat. 6/30/18 9:00 PM, 120 min.)
• 1.796 million viewers (#4)
• 0.237 million adults 18-49 (0.18 A18-49 rating) (#133)

Summer Nights Preview (P) (HALL, Sat. 6/30/18 11:00 PM, 30 min.)
• 0.938 million viewers (#61)
• 0.156 million adults 18-49 (0.12 A18-49 rating) (#368)

It (HBO, Sat. 6/30/18 8:00 PM, 135 min.)
• 1.430 million viewers (#12)
• 0.660 million adults 18-49 (0.51 A18-49 rating) (#2)

Fixer Upper Behind Design (HGTV, Sat. 6/30/18 7:00 PM, 30 min.)
• 1.376 million viewers (#13)
• 0.358 million adults 18-49 (0.28 A18-49 rating) (#29)

Beachfront Bargain Hunt Renovation (HGTV, Sat. 6/30/18 10:00 PM, 60 min.)
• 1.261 million viewers (#16)
• 0.341 million adults 18-49 (0.26 A18-49 rating) (#34)

Restored (HGTV, Sat. 6/30/18 11:00 PM, 60 min.)
• 1.151 million viewers (#30)
• 0.338 million adults 18-49 (0.26 A18-49 rating) (#36)

Fear Thy Neighbor (ID, Sat. 6/30/18 10:00 PM, 60 min.)
• 0.933 million viewers (#65)
• 0.310 million adults 18-49 (0.24 A18-49 rating) (#46)

AM Joy (P) (MSNBC, Sat. 6/30/18 10:00 AM, 120 min.)
• 0.734 million viewers (#136)
• 0.092 million adults 18-49 (0.07 A18-49 rating) (#784)

NASCAR Xfinity Start Chicagoland (NBCSN, Sat. 6/30/18 3:32 PM, 21 min.)
• 0.819 million viewers (#104)
• 0.148 million adults 18-49 (0.11 A18-49 rating) (#406)

NASCAR Xfinity Race Chicagoland (NBCSN, Sat. 6/30/18 3:53 PM, 133 min.)
• 1.068 million viewers (#41)
• 0.202 million adults 18-49 (0.16 A18-49 rating) (#216)

Say Yes To The Dress: Atlanta (TLC, Sat. 6/30/18 8:00 PM, 62 min.)
• 0.858 million viewers (#86)
• 0.200 million adults 18-49 (0.16 A18-49 rating) (#219)

Ghost Adventures (TRAV, Sat. 6/30/18 9:00 PM, 60 min.)
• 0.865 million viewers (#84)
• 0.435 million adults 18-49 (0.34 A18-49 rating) (#12)

For the entire week of June 25-July 1, 2018 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 0.6 percent in viewership (765,000 vs. 769,000) and down 2.2 percent among Adults 18-49 (459,000 vs. 469,000) from one week earlier; the network is also down 5 percent in viewership (765,000 vs. 801,000) and down 5 percent among Adults 18-49 (459,000 vs. 482,000) from the same week one year ago (June 26-July 2, 2017).

Programming Insider TOONAMI – SATURDAY, JUNE 30, 2018












Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
10:30 Dragon Ball Super 893 0.45 576
11:00 My Hero Academia (r) 601 0.28 367
11:30 FLCL: Progressive 546 0.27 342
12:00a Pop Team Epic (p) 437 0.21 266
12:30a Jojo’s Bizarre Adventure: Stardust Crusaders 431 0.20 264
1:00a Hunter X Hunter (r) 386 0.18 234
ProgrammingInsider.com
1:30a Black Clover (r) 377 0.18 238
2:00a Naruto: Shippuden (r) 379 0.21 265
2:30a Space Dandy (r) 287 0.15 198
3:00a Cowboy Bebop (r) 245 0.12 159
3:30a Lupin The 3rd: Part 4 (r) 247 0.13 163

Source: Live+Same Day data, Nielsen Media Research

Tagged with: 48 Hours, Adult Swim, America's Funniest Home Videos, Beachfront Bargain Hunt, boxing, Dateline Mystery, Dodo Heroes, Dr. Jeff: Rocky Mountain, Dragon Ball Super, Ducktales, Fear Thy Neighbor, Ghost Adventures, golf, Hallmark, It, Laci Peterson, Live PD, MLB, MLS, NASCAR, Ransom, Say Yes to the Dress: Atlanta, SportsCenter, Summer Nights, Taken, Toonami, Truth and Lies

See more

  • Previous article Live+7 Weekly Ratings: ‘Code Black’ Gains Nearly 3 Million More Viewers to Again Dominate Scripted Telecasts
  • Back All Entries
  • Next article Annual ‘Macy’s Fourth of July Holiday Spectacular’ Airs on NBC

You May Also Like

  • Posted in:

    • Final Nationals
    • Ratings

    Saturday Final Ratings: ‘Justice League’ Posts Most-Watched HBO Movie Premiere in Five Months

    by Douglas Pucci July 10, 2018 Comments are off

  • Posted in:

    • Final Nationals
    • Ratings

    Saturday Final Ratings: Fox Baseball Night in America Narrowly Bests A&E’s ‘Live PD’ for Top Prime Time Telecast Among Adults 18-49

    by Douglas Pucci June 19, 2018 Comments are off

©2021 Programming Insider | ProgrammingInsider.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to ProgrammingInsider.com.

Skip navigation Menu
  • Advertise
  • Sitemap
  • Privacy Policy
  • Contact
Back to Top
Designed and Powered by Paul Neumyer Digital Marketing