Saturday Ratings: Fox Earns Blowout Win with Big Ten Championship

SATURDAY, DECEMBER 4, 2021
Fast Affiliate Ratings

Total Viewers:
Fox: 10.13 million, CBS: 3.20, ABC: 2.48, NBC: 2.18, CW: 0.27

Adults 18-49:
Fox: 2.4 rating/19 share, ABC and CBS: 0.5/ 4 each, NBC: 0.2/ 2, CW: 0.0/ 0

The Michigan Wolverines dominated the Iowa Hawkeyes by a score of 42-3 in the Big Ten title game in college football. Like Michigan, Fox blew out the rest of their Saturday night competition in the ratings, as the network averages above detailed. Compared to Fox’s prime time based on fast affiliates of two years ago for Ohio State-Wisconsin in the 2019 Big Ten championship, it was down 17 percent in total viewers and down 23 percent among the key adults 18-49 demographic.

Pitt’s 45-21 victory over Wake Forest in the ACC Championship aired on ABC. Two colleges more known for college basketball, it is understandable their game was down 33 percent in total viewers and down 37 percent in adults 18-49 from the Virginia-Clemson (Clemson, a then-national title contender) ACC title game on Dec. 7, 2019. As always, keep in mind that results for any live event (sports in particular) are approximate.

CBS newsmagazine “48 Hours” (Viewers: #2, 3.26 million; A18-49: #3, 0.4/ 3 from 10-11 p.m.) was the prime time’s most-watched non-sports program. The network’s programming, although mostly in non-original, was slightly assisted by its late afternoon telecast of the Alabama-Georgia SEC title football game.

NBC ranked in fourth (as noted above) with their annual showing of the classic 1946 film “It’s A Wonderful Life“. Last, and by far least, CW televised the holiday special “Silent Night: A Song for the World.”

UPDATED 12/13/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Saturday, December 4:

ACC Championship Pitt vs. Wake Forest (S) (ABC)
• Updated Live+Same Day: 2.661 million viewers, 0.57 adults 18-49 rating
• Live+3: 2.688 million viewers, 0.57 adults 18-49 rating
• Live+7: 2.691 million viewers, 0.57 adults 18-49 rating
• Gains: +0.030 million viewers (+1%), +0.00 adults 18-49 rating (+0%)

48 Hours (CBS)
• Updated Live+Same Day: 3.444 million viewers, 0.42 adults 18-49 rating
• Live+3: 4.031 million viewers, 0.49 adults 18-49 rating
• Live+7: 4.160 million viewers, 0.51 adults 18-49 rating
• Gains: +0.716 million viewers (+21%), +0.09 adults 18-49 rating (+22%)

NBC Movie Special It’s A Wonderful Life (RS) (NBC)
• Updated Live+Same Day: 2.251 million viewers, 0.23 adults 18-49 rating
• Live+3: 2.347 million viewers, 0.24 adults 18-49 rating
• Live+7: 2.383 million viewers, 0.24 adults 18-49 rating
• Gains: +0.132 million viewers (+6%), +0.01 adults 18-49 rating (+5%)

Big Ten Football Championship Game Michigan vs. Iowa (S) (Fox)
• Updated Live+Same Day: 11.659 million viewers, 2.90 adults 18-49 rating
• Live+3: 11.743 million viewers, 2.91 adults 18-49 rating
• Live+7: 11.748 million viewers, 2.91 adults 18-49 rating
• Gains: +0.089 million viewers (+1%), +0.02 adults 18-49 rating (+1%)

Silent Night: A Song for the World (RS) (CW)
• Updated Live+Same Day: 0.268 million viewers, 0.02 adults 18-49 rating
• Live+3: 0.304 million viewers, 0.03 adults 18-49 rating
• Live+7: 0.318 million viewers, 0.03 adults 18-49 rating
• Gains: +0.050 million viewers (+19%), +0.00 adults 18-49 rating (+16%)

Liga MX Saturday 2 (UNI, 9:55 PM, 135 min.)
• Updated Live+Same Day: 1.528 million viewers, 0.55 adults 18-49 rating
• Live+7: 1.529 million viewers, 0.55 adults 18-49 rating
• Gains: +0.001 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Hallmark Original Movie A Very Merry Bridesmaid (2021) (HALL, 8:00 PM, 121 min.)
• Updated Live+Same Day: 2.789 million viewers, 0.29 adults 18-49 rating
• Live+7: 3.640 million viewers, 0.41 adults 18-49 rating
• Gains: +0.851 million viewers (+31%), +0.12 adults 18-49 rating (+41%)

Liga MX Saturday (TUDN, 9:55 PM, 135 min.)
• Updated Live+Same Day: 0.660 million viewers, 0.27 adults 18-49 rating
• Live+7: 0.660 million viewers, 0.27 adults 18-49 rating
• Gains: +0.000 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

UFC Fight Night Font vs. Aldo (ESPN, 10:00 PM, 186 min.)
• Updated Live+Same Day: 0.592 million viewers, 0.22 adults 18-49 rating
• Live+7: 0.645 million viewers, 0.22 adults 18-49 rating
• Gains: +0.053 million viewers (+9%), +0.01 adults 18-49 rating (+4%)

Holmes Family Rescue (P) (HGTV, 8:00 PM, 60 min.)
• Updated Live+Same Day: 1.039 million viewers, 0.17 adults 18-49 rating
• Live+7: 1.237 million viewers, 0.21 adults 18-49 rating
• Gains: +0.198 million viewers (+19%), +0.04 adults 18-49 rating (+21%)

Love & Marriage: Huntsville (OWN, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.560 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.771 million viewers, 0.18 adults 18-49 rating
• Gains: +0.211 million viewers (+38%), +0.06 adults 18-49 rating (+55%)

Somos Navidad (S) (UNI, 7:55 PM, 120 min.)
• Updated Live+Same Day: 0.729 million viewers, 0.17 adults 18-49 rating
• Live+7: 0.732 million viewers, 0.17 adults 18-49 rating
• Gains: +0.003 million viewers (+0%), +0.00 adults 18-49 rating (+1%)

Pawn Stars (HIST, 9:00 PM, 63 min.)
• Updated Live+Same Day: 0.834 million viewers, 0.14 adults 18-49 rating
• Live+7: 1.039 million viewers, 0.17 adults 18-49 rating
• Gains: +0.205 million viewers (+25%), +0.03 adults 18-49 rating (+21%)

College Basketball Regular Season Alabama at Gonzaga (ESPN2, 8:00 PM, 138 min.)
• Updated Live+Same Day: 0.564 million viewers, 0.15 adults 18-49 rating
• Live+7: 0.575 million viewers, 0.16 adults 18-49 rating
• Gains: +0.011 million viewers (+2%), +0.00 adults 18-49 rating (+1%)

Movie-Premiere Kirk Franklin’s A Gospel Christmas (2021)(LIF, 8:00 PM, 123 min.)
• Updated Live+Same Day: 0.817 million viewers, 0.12 adults 18-49 rating
• Live+7: 0.975 million viewers, 0.14 adults 18-49 rating
• Gains: +0.158 million viewers (+19%), +0.01 adults 18-49 rating (+12%)

Pawn Stars (HIST, 10:03 PM, 62 min.)
• Updated Live+Same Day: 0.742 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.939 million viewers, 0.13 adults 18-49 rating
• Gains: +0.197 million viewers (+27%), +0.02 adults 18-49 rating (+18%)

Cold Justice (OXYG, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.628 million viewers, 0.08 adults 18-49 rating
• Live+7: 0.921 million viewers, 0.12 adults 18-49 rating
• Gains: +0.293 million viewers (+47%), +0.05 adults 18-49 rating (+64%)

Watters World (FOXNC, 8:00 PM, 60 min.)
• Updated Live+Same Day: 1.924 million viewers, 0.09 adults 18-49 rating
• Live+7: 2.027 million viewers, 0.10 adults 18-49 rating
• Gains: +0.103 million viewers (+5%), +0.01 adults 18-49 rating (+7%)

Destination Fear (TRAV, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.410 million viewers, 0.08 adults 18-49 rating
• Live+7: 0.511 million viewers, 0.10 adults 18-49 rating
• Gains: +0.101 million viewers (+25%), +0.02 adults 18-49 rating (+25%)

Source: Nielsen Media Research