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Saturday Ratings: NCAA March Madness on CBS Dominates Prime Time

What follows are the fast affiliate results for Saturday, March 23. These results are time period based and are only approximate.

Total Viewers (in millions):
CBS: 5.33 million, ABC: 2.34, NBC: 1.95, Fox: 1.04

Adults 18-49 (rating / share):
CBS: 1.3 rating/ 7 share: ABC: 0.4/ 2, NBC: 0.3/ 1, Fox: 0.2/ 1

Adults 18-34 (rating / share):
CBS: 0.9 rating/ 7 share: ABC: 0.2/ 2, NBC and Fox: 0.1/ 1 each

Adults 25-54 (rating / share):
CBS: 1.6 rating/ 7 share: ABC: 0.5/ 2, NBC: 0.4/ 2, Fox: 0.3/ 1

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8:00 PM

ABC – American Idol (repeat)
Viewers: 2.06 million (#2), Adults 18-49: 0.3/2 (#2),
Adults 18-34: 0.2/1 (#2), Adults 25-54: 0.4/2 (#2)

CBS – NCAA Div. I Men’s Basketball Tournament East Region Second Round: [#2] Michigan State vs. [#10] Minnesota
Viewers: 7.05 million (#1), Adults 18-49: 1.8/10 (#1),
Adults 18-34: 1.4/11 (#1), Adults 25-54: 2.1/9 (#1)

NBC – World Figure Skating Championships Men’s Free Skate
Viewers: 1.76 million (#3), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.3/1 (#3)

Fox – MasterChef Junior (repeat)
Viewers: 0.91 million (#4), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.3/1 (#3)

—–

8:30 PM

ABC – American Idol (repeat)
Viewers: 2.08 million (#2), Adults 18-49: 0.3/2 (#2),
Adults 18-34: 0.2/1 (#2), Adults 25-54: 0.5/2 (#2)

CBS – NCAA Div. I Men’s Basketball Tournament East Region Second Round: [#2] Michigan State vs. [#10] Minnesota
Viewers: 6.05 million (#1), Adults 18-49: 1.6/8 (#1),
Adults 18-34: 1.1/8 (#1), Adults 25-54: 1.9/8 (#1)

NBC – World Figure Skating Championships Men’s Free Skate
Viewers: 1.74 million (#3), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.3/1 (#3)

Fox – MasterChef Junior (repeat)
Viewers: 0.96 million (#4), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.3/1 (#3)

—–

9:00 PM

ABC – American Idol (repeat)
Viewers: 2.16 million (#2), Adults 18-49: 0.4/2 (#2),
Adults 18-34: 0.2/2 (#2), Adults 25-54: 0.5/2 (#2)

CBS – NCAA Div. I Men’s Basketball Tournament East Region Second Round: [#2] Michigan State vs. [#10] Minnesota
Viewers: 5.34 million (#1), Adults 18-49: 1.4/7 (#1),
Adults 18-34: 1.0/7 (#1), Adults 25-54: 1.7/7 (#1)

NBC – World Figure Skating Championships Men’s Free Skate
Viewers: 1.90 million (#3), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.3/1 (#3)

Fox – 9-1-1 (repeat)
Viewers: 1.05 million (#4), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.3/1 (#3)

—–

9:30 PM

ABC – American Idol (repeat)
Viewers: 2.19 million (#2), Adults 18-49: 0.4/2 (#2),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 0.5/2 (#2)

CBS – NCAA Div. I Men’s Basketball Tournament East Region Second Round: [#2] Michigan State vs. [#10] Minnesota
Viewers: 6.16 million (#1), Adults 18-49: 1.7/8 (#1),
Adults 18-34: 1.2/9 (#1), Adults 25-54: 2.0/8 (#1)

NBC – World Figure Skating Championships Men’s Free Skate
Viewers: 1.92 million (#3), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.4/2 (#3)

Fox – 9-1-1 (repeat)
Viewers: 1.25 million (#4), Adults 18-49: 0.2/1 (#3),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.3/1 (#4)

—–

10:00 PM

ABC – 20/20
Viewers: 2.69 million (#2), Adults 18-49: 0.4/2 (#2),
Adults 18-34: 0.2/2 (#2), Adults 25-54: 0.6/2 (#2)

CBS – 48 Hours
Viewers: 4.08 million (#1), Adults 18-49: 0.9/5 (#1),
Adults 18-34: 0.6/4 (#1), Adults 25-54: 1.2/5 (#1)

NBC – SNL Vintage May 2017: Melissa McCarthy / HAIM (repeat)
Viewers: 2.21 million (#3), Adults 18-49: 0.4/2 (#2),
Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.6/2 (#2)

Fox – Local Programming
Viewers: 2.60 million, Adults 18-49: 0.4/2,
Adults 18-34: 0.2/1, Adults 25-54: 0.6/2

—–

10:30 PM

ABC – 20/20
Viewers: 2.88 million (#2), Adults 18-49: 0.4/2 (#2),
Adults 18-34: 0.2/2 (#2), Adults 25-54: 0.7/3 (#2)

CBS – 48 Hours
Viewers: 3.28 million (#1), Adults 18-49: 0.6/3 (#1),
Adults 18-34: 0.3/3 (#1), Adults 25-54: 0.8/3 (#1)

NBC – SNL Vintage May 2017: Melissa McCarthy / HAIM (repeat)
Viewers: 2.19 million (#3), Adults 18-49: 0.4/2 (#2), Adults 18-34: 0.1/1 (#3), Adults 25-54: 0.6/2 (#3)

Fox – Local Programming
Viewers: 2.07 million, Adults 18-49: 0.4/2,
Adults 18-34: 0.2/1, Adults 25-54: 0.6/2

Source: Nielsen Media Research

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