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Saturday Ratings: Night 1 of the Olympic Games Tokyo 2020 Stumbles Considerably From Rio Games in 2016

SATURDAY FAST AFFILIATE RATINGS

© by P Photo/Alex Brandon

Saturday 7/24/21 Fast Affiliate Ratings

Total Viewers:
NBC: 10.72 million, CBS: 1,56, ABC: 1.33, Fox: 356,000

Adults 18-49:
NBC: 2.5 rating/20 share, CBS: 0.2/ 2, ABC and Fox: 0.1/ 1 each

Naturally, NBC stood well above the competing broadcast nets care of night one of the Olympic Games Tokyo 2020. But an estimated 10.72 million viewers and a 2.5 rating/20 share in adults 18-49, based on the fast affiliate ratings (which are time period based) compares to 20.7 million viewers on night one of the Summer 2016 Rio Olympics (on August 7, 2016). While the streaming audience, of course, will be up considerably, linear and streaming combined will again fall considerably below the 2016 benchmark (which itself was already down from 2012).

Elsewhere, the only other original option on this fourth Saturday in July was the 2021 CONCACAF Gold Cup (Qatar vs. El Salvador) at a mere 356,000 viewers (#4) and a 0.1/ 1 in adults 18-49 (#4).

UPDATED 8/02/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Saturday, July 24:

Summer Olympics Saturday Prime 1 (S) (NBC, 8:30 PM, 154 min.)
• Updated Live+Same Day: 12.643 million viewers, 2.90 adults 18-49 rating
• Live+3: 13.048 million viewers, 2.99 adults 18-49 rating
• Live+7: 13.065 million viewers, 2.99 adults 18-49 rating
• Gains: +0.422 million viewers (+3%), +0.09 adults 18-49 rating (+3%)

CONCACAF Gold Cup-Quarterfinal Qatar vs. El Salvador (S) (Fox, 7:17 PM, 136 min.)
• Updated Live+Same Day: 0.382 million viewers, 0.11 adults 18-49 rating
• Live+3: 0.389 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.389 million viewers, 0.11 adults 18-49 rating
• Gains: +0.007 million viewers (+2%), +0.00 adults 18-49 rating (+0%)

CONCACAF Gold Cup Match Day Post March (S) (Fox, 9:33 PM, 27 min.)
• Updated Live+Same Day: 0.289 million viewers, 0.09 adults 18-49 rating
• Live+3: 0.291 million viewers, 0.09 adults 18-49 rating
• Live+7: 0.291 million viewers, 0.09 adults 18-49 rating
• Gains: +0.002 million viewers (+1%), +0.00 adults 18-49 rating (+0%)

CONCACAF Copa Oro 2021 Qatar vs. El Salvador (S) (Univision, 7:02 PM, 149 min.)
• Updated Live+Same Day: 1.458 million viewers, 0.53 adults 18-49 rating
• Live+3: 1.461 million viewers, 0.53 adults 18-49 rating
• Live+7: 1.461 million viewers, 0.53 adults 18-49 rating
• Gains: +0.003 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Futbol Central (Univision, 9:31 PM, 29 min.)
• Updated Live+Same Day: 1.620 million viewers, 0.62 adults 18-49 rating
• Live+3: 1.626 million viewers, 0.62 adults 18-49 rating
• Live+7: 1.626 million viewers, 0.62 adults 18-49 rating
• Gains: +0.006 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

CONCACAF Copa Oro 2021 Mexico vs. Honduras (S) (Univision, 10:00 PM, 150 min.)
• Updated Live+Same Day: 2.899 million viewers, 1.23 adults 18-49 rating
• Live+3: 2.912 million viewers, 1.23 adults 18-49 rating
• Live+7: 2.912 million viewers, 1.23 adults 18-49 rating
• Gains: +0.013 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Cine Telemundo Saturday III Sudden Death (Telemundo, 7:55 PM, 120 min.)
• Updated Live+Same Day: 0.438 million viewers, 0.11 adults 18-49 rating
• Live+3: 0.438 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.438 million viewers, 0.11 adults 18-49 rating
• Gains: +0.000 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Futbol Estelar Chivas-Telemundo-Universo Guadalajara vs. San Luis (Telemundo, 9:55 PM, 131 min.)
• Updated Live+Same Day: 0.203 million viewers, 0.06 adults 18-49 rating
• Live+3: 0.203 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.203 million viewers, 0.06 adults 18-49 rating
• Gains: +0.000 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Eden: Untamed Planet (P) (AMC, 8:00 PM, 76 min.)
• Updated Live+Same Day: 0.200 million viewers, 0.03 adults 18-49 rating
• Live+3: 0.232 million viewers, 0.04 adults 18-49 rating
• Live+7: 0.243 million viewers, 0.04 adults 18-49 rating
• Gains: +0.043 million viewers (+22%), +0.01 adults 18-49 rating (+33%)

Eden: Untamed Planet (P) (BBCA, 8:00 PM, 76 min.)
• Updated Live+Same Day: 0.217 million viewers, 0.02 adults 18-49 rating
• Live+3: 0.276 million viewers, 0.02 adults 18-49 rating
• Live+7: 0.292 million viewers, 0.03 adults 18-49 rating
• Gains: +0.075 million viewers (+35%), +0.01 adults 18-49 rating (+50%)

Summer Olympics Prime (S) (CNBC, 8:00 PM, 240 min.)
• Updated Live+Same Day: 0.533 million viewers, 0.12 adults 18-49 rating
• Live+3: 0.555 million viewers, 0.13 adults 18-49 rating
• Live+7: 0.560 million viewers, 0.13 adults 18-49 rating
• Gains: +0.027 million viewers (+5%), +0.01 adults 18-49 rating (+8%)

SportsCenter Weekend-PM (ESPN, 10:02 PM, 58 min.)
• Updated Live+Same Day: 0.415 million viewers, 0.16 adults 18-49 rating
• Live+3: 0.422 million viewers, 0.16 adults 18-49 rating
• Live+7: 0.422 million viewers, 0.16 adults 18-49 rating
• Gains: +0.007 million viewers (+2%), +0.00 adults 18-49 rating (+0%)

Unfiltered with Dan Bongino (Fox News Channel, 10:00 PM, 60 min.)
• Updated Live+Same Day: 1.232 million viewers, 0.07 adults 18-49 rating
• Live+3: 1.320 million viewers, 0.08 adults 18-49 rating
• Live+7: 1.324 million viewers, 0.08 adults 18-49 rating
• Gains: +0.092 million viewers (+7%), +0.01 adults 18-49 rating (+14%)

Freaky (P) (HBO, 8:15 PM, 102 min.)
• Updated Live+Same Day: 0.249 million viewers, 0.07 adults 18-49 rating
• Live+3: 0.352 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.365 million viewers, 0.12 adults 18-49 rating
• Gains: +0.116 million viewers (+47%), +0.05 adults 18-49 rating (+71%)

Tig Notaro: Drawn (P) (HBO, 10:00 PM, 52 min.)
• Updated Live+Same Day: 0.127 million viewers, 0.02 adults 18-49 rating
• Live+3: 0.146 million viewers, 0.03 adults 18-49 rating
• Live+7: 0.152 million viewers, 0.03 adults 18-49 rating
• Gains: +0.025 million viewers (+20%), +0.01 adults 18-49 rating (+50%)

Vacation House Rules Repack (HGTV, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.942 million viewers, 0.14 adults 18-49 rating
• Live+3: 1.081 million viewers, 0.14 adults 18-49 rating
• Live+7: 1.110 million viewers, 0.14 adults 18-49 rating
• Gains: +0.168 million viewers (+18%), +0.00 adults 18-49 rating (+0%)

Movie-Acquired Premiere Next-Door Nightmare (LIF, 8:00 PM, 123 min.)
• Updated Live+Same Day: 0.687 million viewers, 0.12 adults 18-49 rating
• Live+3: 0.776 million viewers, 0.14 adults 18-49 rating
• Live+7: 0.797 million viewers, 0.15 adults 18-49 rating
• Gains: +0.110 million viewers (+16%), +0.03 adults 18-49 rating (+25%)

Svengoolie (MeTV, 8:00 PM, 120 min.)
• Updated Live+Same Day: 0.810 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.833 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.843 million viewers, 0.05 adults 18-49 rating
• Gains: +0.033 million viewers (+4%), +0.01 adults 18-49 rating (+25%)

Incredible Dr Pol (NAT GEO WILD, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.667 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.882 million viewers, 0.10 adults 18-49 rating
• Live+7: 0.903 million viewers, 0.10 adults 18-49 rating
• Gains: +0.236 million viewers (+35%), +0.02 adults 18-49 rating (+25%)

The Hatcher Family Dairy (NAT GEO WILD, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.314 million viewers, 0.03 adults 18-49 rating
• Live+3: 0.367 million viewers, 0.04 adults 18-49 rating
• Live+7: 0.376 million viewers, 0.04 adults 18-49 rating
• Gains: +0.062 million viewers (+20%), +0.01 adults 18-49 rating (+33%)

Summer Olympics Prime (NBCSN, 8:00 PM, 241 min.)
• Updated Live+Same Day: 0.741 million viewers, 0.20 adults 18-49 rating
• Live+3: 0.747 million viewers, 0.20 adults 18-49 rating
• Live+7: 0.747 million viewers, 0.20 adults 18-49 rating
• Gains: +0.006 million viewers (+1%), +0.00 adults 18-49 rating (+0%)

Love & Marriage: Huntsville (OWN, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.441 million viewers, 0.10 adults 18-49 rating
• Live+3: 0.682 million viewers, 0.20 adults 18-49 rating
• Live+7: 0.712 million viewers, 0.22 adults 18-49 rating
• Gains: +0.271 million viewers (+61%), +0.12 adults 18-49 rating (+120%)

Family or Fiance (OWN, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.328 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.422 million viewers, 0.12 adults 18-49 rating
• Live+7: 0.433 million viewers, 0.13 adults 18-49 rating
• Gains: +0.105 million viewers (+32%), +0.05 adults 18-49 rating (+63%)

Cold Justice (OXYG, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.623 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.758 million viewers, 0.07 adults 18-49 rating
• Live+7: 0.802 million viewers, 0.07 adults 18-49 rating
• Gains: +0.179 million viewers (+29%), +0.02 adults 18-49 rating (+40%)

Snapped (OXYG, 9:00 PM, 120 min.)
• Updated Live+Same Day: 0.426 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.497 million viewers, 0.07 adults 18-49 rating
• Live+7: 0.504 million viewers, 0.07 adults 18-49 rating
• Gains: +0.078 million viewers (+18%), +0.02 adults 18-49 rating (+40%)

Say Yes To The Dress (TLC, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.603 million viewers, 0.10 adults 18-49 rating
• Live+3: 0.748 million viewers, 0.12 adults 18-49 rating
• Live+7: 0.784 million viewers, 0.13 adults 18-49 rating
• Gains: +0.181 million viewers (+30%), +0.03 adults 18-49 rating (+30%)

Say Yes To The Dress: England (TLC, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.548 million viewers, 0.09 adults 18-49 rating
• Live+3: 0.653 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.703 million viewers, 0.12 adults 18-49 rating
• Gains: +0.155 million viewers (+28%), +0.03 adults 18-49 rating (+33%)

Destination Fear (P) (TRVL, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.418 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.544 million viewers, 0.10 adults 18-49 rating
• Live+7: 0.569 million viewers, 0.12 adults 18-49 rating
• Gains: +0.151 million viewers (+36%), +0.04 adults 18-49 rating (+50%)

The Dead Files (P) (TRVL, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.288 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.306 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.316 million viewers, 0.05 adults 18-49 rating
• Gains: +0.028 million viewers (+10%), +0.01 adults 18-49 rating (+25%)

Futbol Central (TUDN, 9:30 PM, 30 min.)
• Updated Live+Same Day: 0.404 million viewers, 0.18 adults 18-49 rating
• Live+3: 0.410 million viewers, 0.18 adults 18-49 rating
• Live+7: 0.410 million viewers, 0.18 adults 18-49 rating
• Gains: +0.006 million viewers (+1%), +0.00 adults 18-49 rating (+0%)

CONCACAF Copa Oro 2021 Mexico vs. Honduras (TUDN, 10:00 PM, 150 min.)
• Updated Live+Same Day: 0.715 million viewers, 0.32 adults 18-49 rating
• Live+3: 0.724 million viewers, 0.32 adults 18-49 rating
• Live+7: 0.724 million viewers, 0.32 adults 18-49 rating
• Gains: +0.009 million viewers (+1%), +0.00 adults 18-49 rating (+0%)

Summer Olympics Prime (USA, 8:00 PM, 241 min.)
• Updated Live+Same Day: 1.232 million viewers, 0.39 adults 18-49 rating
• Live+3: 1.279 million viewers, 0.40 adults 18-49 rating
• Live+7: 1.280 million viewers, 0.40 adults 18-49 rating
• Gains: +0.048 million viewers (+4%), +0.01 adults 18-49 rating (+3%)

Source: Nielsen Media Research

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