Saturday Ratings: The 2022 Winter Olympics on NBC Sinks to a Potential Record Low-Rated Telecast

Saturday, February 12, 2022
Fast Affiliate Ratings

Total Viewers: 
NBC: 7.22 million, ABC: 2.34, CBS: 2.09, Fox: 796,000, CW: 531,000

Adults 18-49:
NBC: 1.1 rating/10 share, ABC: 0.5/ 5, CBS: 0.2/ 2, Fox and CW: 0.1/ 1 each
 
In the battle of the NBA versus the Winter Olympics, it was the ongoing Winter Olympics that dominated. But 7.22 million viewers and a 1.1 rating/10 share for the NBC portion in primetime is severely underwhelming (and potentially the lowest-rated Winter Olympics telecast in history). The NBA telecast featured the L.A. Lakers at the Golden State Warriors. See network averages above.

Elsewhere, The CW featured competition series “The Great Chocolate Countdown” (Viewers: #5, 460,000; A18-49: #5, 0.1/ 0 at 8 p.m.) and “World’s Funniest Animals” (Viewers: #5, 603,000; A18-49: #5, 0.1/ 1 at 9 p.m.). And the remained of the evening were repeats.
Source: Nielsen Media Research