Netflix has reported that “Selena: The Series”, based on the life of the late Mexican-American singer Selena Quintanilla, 25 million households around the world sang “Como la flor” along with part one in the first four weeks after it premiered in December. The series reached the Top 10 list in 23 countries – including the U.S., Mexico, Argentina, Colombia and Peru – and spent 26 consecutive days on the Top 10 list in Mexico. Half of the fans came from the U.S., where it spent its first week in the #1 spot on the Top 10 list.
On Spotify, her music streams skyrocketed 260 percent during the launch of “Selena: The Series.” Selena’s listeners also increased by 90 percent during the same period, reaching 5 million monthly listeners.
The day before the series’ release, fans also broke the Guinness World Record for the largest number of videos of people lip syncing to the same song (“Como La Flor,” by Selena y los Dinos) uploaded to TikTok in one hour, as part of the #TodosComoLaFlor challenge.
On Google, global search interest for Selena increased by a massive 1600 percent around the series’ launch. In 2020, Selena was the third-most Googled woman in Latin or Spanish music worldwide.
The conclusion of “Selena: The Series” will be available streaming on Netflix globally on May 14.