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SEO Marketing: How to Use Keywords to Drive Traffic to Your Site?

Despite continuous changes in the Google algorithm and further advancements in browsers, “keywords” stand still as the most vital parameter for the search rankings.

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It is a key component of smooth interaction between Google and Audience, largely responsive for increased conversion rates on some websites and less to no traffic on some websites.

These keywords make all the difference between SEO marketing and desired outcomes. But in case you are unfortunate in the keywords’ math, this quick guide might help.

Here’s how one should use keywords on their websites to drive more traffic without impacting the SEO metric.

  1. Keyword Placements

When it comes to keyword placements, some segments are the core focus of a website. Here’s a breakdown of four vital places where your targeted keywords should be available at any cost and how to use them, summarised in simple words. Take a look-


Page title is the only influencing factor that makes a viewer decide whether to come across your page or jump straight to something else. Therefore, it must be a priority that your targeted keywords be synced with the user’s “search intent” to make them clickable and visible at the top of searches. Top SEO services take due note of the same while framing their strategies. 

Meta Description

The meta description is a synopsis of all the information on the website’s content. But above that, it is a small box that enables you to cover those additional potentially great keywords you wanted to add to the title but couldn’t due to the user experience.


URL is the hidden place to attract maximum traffic to your website through keyword placement. People not, but search engine robots, read this URL and certify the intent of the content the link has is pointing at.


The most strategic area for keyword placement is your content itself. Ideally, you should target a single keyword and discuss other relevant terms around it throughout the content. Overstuffing is strictly prohibited, even if your main keyword is evenly distributed throughout the paragraphs, main heading, and subheadings.

  1. Alt-Keywords in the Image

Images, in addition to Google Search Results, are the most effective way to attract traffic. Simply place your targeted keywords into the “Alt” tag of your site’s image and attract traffic. You can even place the keywords in the image’s title, caption, and meta description to get more visibility on Google Images.

  1. Consider the Users

Bear one thing in mind. Despite the fact that Google determines a website’s ranking based on the keywords it has been built around, the audience, however, is the ultimate decider. What should be ranked and what should not be ranked is now determined by Google based on how interested a user is in a specific piece of content built around a keyword. So make sure no unnecessary keyword stuffing is done in the content for the sake of ranking. If it provides value to viewers, it has a better chance of ranking permanently rather than being seasonal.

  1. Prioritize Trending Queries

Trending query-driven keywords have high ranking potential. No matter how competitive they are, if your content is up to date and exclusively talks about a particular keyword, it will be actively searched by people, which will heighten your website’s chances to rank exponentially. This step is recommended if you run a new website and are seeking an initial push from search results. Most digital marketing service providers will play along with this hack to attract major traction. 

Final Words

You have finally mastered the keyword placement technique. The guide taught the ideal location for keyword placements, the significance of user-centric keywords, and the best approach you can try to bring your keywords to the top of the SERPs from day one.

Author Bio:

I am Abhishek Mehta, CEO & Founder of AliteDigital. I am a passionate, visionary and fun-loving person with 15 + years of experience in Technology and Marketing. Being a technophile, I slowly developed my interest in writing and started my WordPress blog. I write on any topic that spikes the hint of interest in him. Till now, I have covered business, technology and digital marketing areas.