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SEO Tips for E-Commerce Sites

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If you are an e-commerce business owner, you know that having a strong SEO strategy is an essential part of your business’s success. With that said, so much conflicting information is out there, making it quite difficult to know where to start. 

If you’re unsure what you’re doing, hiring professional help is always a good idea. A professional agency like Figment Agency can help you create a great SEO strategy for your e-commerce business and turn visitors into valuable customers. 

Then again, if you feel like you can do it on your own, here are some simple tips to help you get started with SEO for your e-commerce site. We’ll touch on everything from optimizing product pages to creating useful and informative content to monitoring your progress, so keep reading to learn more! 

Optimize Your Product Pages

The first step to improving your e-commerce site SEO is optimizing your product pages. What this means is that you must include relevant titles as well as keyword-rich titles. You also need to include descriptions as well as images on each page. This is essential because it will not only help your page rank higher in the search results, but it will also help to convert your visitors into potential customers. 

Use Unique and Relevant Keywords

Keywords are phrases people search for online; these are important terms you want to focus on so that they show up to any potential customers searching for products. When choosing the right keywords to target, make sure that you select keywords that are unique to your site and relevant to your products and services. 

This is important because generic keywords such as “shoes” and “clothes” are very broad, making them much more difficult to rank for. Instead of generic keywords, you should focus on more specific keywords such as “women’s dress shoes” or “women’s handbags.” Having something more specific will make it easier to rank. 

Create Useful and Informative Content

Another useful and important SEO tip for e-commerce sites is to create useful and informative content. This is probably one of the most important tips we have for you and could include blog posts, product reviews, buyer’s guides or anything else that would be helpful for potential customers. 

This tip is so important because creating useful content can help you rank higher in search results. In addition to ranking higher in search results, useful content will also help you build trust with your audience and establish you as an expert in your industry. 

Build High-Quality Backlinks

A backlink is described as “an incoming hyperlink from one web page to another website”. Backlinks are important ranking factors for SEO because they alert the search engines that your site is popular and also trustworthy. 

If you want to build backlinks that are high quality, you can reach out to other website owners that are in your industry, and you can offer to guest post on their site or otherwise write a testimonial for them. You can also participate in online forums and leave comments on blogs with a link that goes back to your site. 

Monitor Your Progress

Lastly, you must monitor your progress over time to see how well your e-commerce site performs in the search results. You can do this step by tracking your rankings. You can do this using certain tools such as the following:

  • Google search
  • Console
  • Ahrefs Rank Tracker 

You should also keep your eye on your website’s organic traffic using Google analytics. By monitoring your progress, you can then adjust your SEO strategy if you need to. This will ensure that you continue to see improvements over time. 

If you are selling products or services online, you need to ensure people can actually find you. There is no point in having a well-designed website with the best products on the market if people cannot find you when they search for you online. 

It’s also the case that the higher you rank online, the better! If your page shows up first for a specific keyword, you’ll get more than double the clicks, so you need to optimize your SEO to ensure the best results.