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So Yummy TV Launches in 40 Million Homes Nationwide

Food is the Focus

First Media announced today that food brand So Yummy is coming to television in 40 million homes across the U.S. as So Yummy TV. Available to watch now on platforms including DirecTV, XUMO, Sling, Xfinity, and others, it will offer original food programming ranging from short-form snackable back to back content, to culture-based adventure shows.

So Yummy TV’s original programming offerings include:

● “Hot Mess Express”: A non-chef tries to cook a restaurant-level dish, with verbal assistance from a pro chef. The dish has to be ready by the time a delivery driver arrives with the same dish from a restaurant. Will our “Hot Mess” beat the restaurant?
● “Street Food Around the World”: We invite you into the kitchens of the world’s streets, markets, and alleyways. Join us on a journey following street food around the world.

● “Top 10” — Out of the hundreds of recipes and hacks, this show brings you the best of everything.

● “Top Down Challenge” — Watch as So Yummy super-fans compete at re-creating a recipe from memory! Under pressure, judges watching, which fan will win the Top Down Challenge?