More Split Friday Night Leadership for ABC and CBS

10 Comments

1. I love Grimm and Reign. Just don’t think Nielsen ever gets ratings right and causes us to loose a lot of good shows…

   • NBC was very patient with Grimm, though.

     • I’m thankful it gets to end on its own terms instead of just being canceled. I am enjoying this final season.

       What do you think NBC will do for Friday next season? I have suggested some combo of maybe Blindspot or Blacklist or something.

       • A flop combo? Way to make sure those ratings don’t improve…

         Not to say it won’t happen. After all, Bob Greenblatt is a Master of Flops.

     • EXTREMELY so. IT should have gone after the first 13 IMO.

   • I love Grimm too and I enjoy Reign. I’m only thankful both are getting a chance to end without being canceled outside of their own terms

   • Just because other people don’t watch what you do doesn’t mean Nielsen’s methodology is wrong…

2. FROM CBS

   CBS Friday Live + Same Day Highlights

   CBS PLACES FIRST ON FRIDAY IN VIEWERS,
   A18-49 AND A25-54

   “Blue Bloods” and “Hawaii Five-0” Top the Night in A18-49

   “Blue Bloods” is the Most Watched Program

   “The Late Show with Stephen Colbert” is #1 on Friday in
   The Metered Markets, Marking the First Time Ever “The Late Show”
   Has Been #1 On Every Night of the Week

   “The Late Show” Up +17% From a Year Ago

   · At 8:00 PM, MACGYVER was first in viewers (7.31m) and second in A18-49 (0.9) and A25-54 (1.4).

   · At 9:00 PM, HAWAII FIVE-0 was first in viewers (9.48m), A18-49 (1.1, tie) and A25-54 (1.8). HAWAII FIVE-0 was tied for the night’s top rated program in A18-49.

   · At 10:00 PM, BLUE BLOODS was first in viewers (9.99m), A18-49 (1.1) and A25-54 (1.8). BLUE BLOODS was Friday’s most watched program and tied as the top rated in A18-49.

   · For the night, CBS was first in viewers (8.93m), A18-49 (1.1) and A25-54 (1.7).

   THE LATE SHOW

   · From 11:35PM-12:35AM, THE LATE SHOW with STEPHEN COLBERT placed first in the 56 overnight metered markets (2.7), marking the first time ever THE LATE SHOW has been #1 on every night of the week. THE LATE SHOW was up +17% from the same night last year.

3. FROM NBC

   “GRIMM” MATCHES ITS HIGH SINCE THE SHOW’S SEASON PREMIERE, “DATELINE” GROWS +14% WEEK TO WEEK, “EMERALD CITY” MAINTAINS 100%

   L+3: LAST WEEK’S “DATELINE” GREW BY +49%, “EMERALD CITY” BY +76%, “GRIMM” BY +82% AFTER JUST THREE DAYS OF TIME-SHIFTING & VOD

   Friday Primetime Ratings:

   “Grimm” (0.8/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET):
   · Grows +14% week to week in 18-49 (0.8 vs. 0.7).
   · Equals the show’s highest 18-49 rating since its season premiere (0.9 on Jan. 6).
   · Increases versus last season’s seventh episode in total viewers (3.874 million vs. 3.810 million on Jan. 29, 2016) and maintains 100% in 18-49 (0.8 vs. 0.8).
   · Will add substantial viewership via time-shifting – last week’s “Grimm” increased by +82% in 18-49 (0.72 to 1.31) and +1.8 million viewers overall (4.0 million to 5.8 million) going from L+SD to L+3 ratings, for the biggest 18-49 percentage lift of the night on the Big 4

   “Emerald City” (0.6/2 in 18-49, 2.4 million viewers overall from 9-10 p.m. ET):
   · Maintains 100% week to week in 18-49 (0.6 vs. 0.6)
   · Increases +3% week to week in total viewers (2.405 million vs. 2.344 million).
   · Also grows week to week in adults 18-34 and every key adult-female demo.
   · Maintains a 0.6 in adults 18-49 for a fourth straight telecast.
   · Will increase substantially via time-shifting – the previous week’s “Emerald City” grew by +76% in 18-49 (0.58 to 1.02) and more than +1.4 million viewers overall (2.3 million to 3.8 million) going from L+SD to L+3.

   “Dateline NBC” (0.8/3 in 18-49, 1.1 in adults 25-54, 3.3 million viewers overall from 10-11 p.m. ET):
   · Grows +14% week to week in adults 18-49 (0.8 vs. 0.7) and +10% in adults 25-54 (1.1 vs. 1.0).
   · Despite the 10 p.m. hour, maintains or grows half-hour to half-hour in every key measure.
   · Will add substantial viewership via time-shifting – the previous week’s “Dateline” increased by +49% in 18-49 (0.71 to 1.06) and +1.4 million viewers overall (3.6 million to 5.0 million) going from L+SD to L+3

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.2/6; “Late Show with Stephen Colbert,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 1.6/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.7/3; “Late Show,” 0.5/3; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.1/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.4/3 in 18-49 with an encore; “Late Late Show,” 0.3/2 with an encore.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/1 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

4. I heard Grimm was hilarious last night. I need to watch it ASAP!

   A lot of my shows are ending in March. Vampire Diaries, Grimm, Bones. Emerald City likely won’t be back after it concludes in March.