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Mammoth 27.5 Million Viewers for Steelers/Bengals NFL on CBS Saturday in Primetime

Football Match-Up More Than Triples the Competition Combined in Total Audience; Almost Five Times in Adults 18-49

What follows are the fast affiliate results for Saturday, January 9 broken out by network and by each half-hour.

-Total Viewers:
CBS: 27.51 million, NBC: 3.96, ABC: 3.93, Fox: 815,000

-Adults 18-49:
CBS: 8.8 rating/28 share, ABC: 0.9/ 3, NBC: 0.7/ 2, Fox: 0.2/ 1

———-

8:00 p.m.

ABC – black-ish (R)
Viewers: 4.18 million (#2), A18-49: 1.2/ 4 (#2)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 25.81 million (#1), A18-49: 7.8/20 (#1)

NBC – Dateline (R)
Viewers: 3.64 million (#3), A18-49: 0.6/ 2 (#3)

Fox – Cooper Barrett’s Guide to Discovering Life (R)
Viewers: 1.00 million (#4), A18-49: 0.3/ 1 (#4)

———-

8:30 p.m.

ABC – black-ish (R)
Viewers: 2.98 million (#3), A18-49: 0.9/ 3 (#3)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 30.78 million (#1), A18-49: 9.5/30 (#1)

NBC – Dateline (R)
Viewers: 4.08 million (#2), A18-49: 0.7/ 2 (#3)

Fox – Bordertown (R)
Viewers: 665,000 (#4), A18-49: 0.2/ 1 (#4)

———-

9:00 p.m.

ABC – black-ish (R)
Viewers: 2.70 million (#3), A18-49: 0.8/ 2 (#2t)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 28.33 million (#1), A18-49: 9.0/28 (#1)

NBC – Dateline (R)
Viewers: 5.00 million (#2), A18-49: 0.8/ 3 (#2t)

Fox – Rosewood (R)
Viewers: 670,000 (#4), A18-49: 0.2/ 1 (#4)

———-

9:30 p.m.

ABC – black-ish (R)
Viewers: 2.44 million (#3), A18-49: 0.7/ 2 (#3)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 25.63 million (#1), A18-49: 8.4/26 (#1)

NBC – Dateline (R)
Viewers: 5.63 million (#2), A18-49: 0.9/ 3 (#2)

Fox – Rosewood (R)
Viewers: 921,000 (#4), A18-49: 0.2/ 1 (#4)

———-

10:00 p.m.

ABC – 20/20
Viewers: 3.68 million (#2), A18-49: 0.8/ 2 (#2)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 26.43 million (#1), A18-49: 8.7/27 (#1)

NBC – Shades of Blue (R)
Viewers: 2.93 million (#3), A18-49: 0.6/ 2 (#3)

———

10:30 p.m.

ABC – 20/20
Viewers: 4.59 million (#2), A18-49: 1.0/ 3 (#2)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 28.08 million (#1), A18-49: 9.2/29 (#1)

NBC – Shades of Blue (R)
Viewers: 2.74 million (#3), A18-49: 0.6/ 2 (#3)

Source: Nielsen Media Research

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  1. FROM NBC

    In Late-Night Metered-Market Household Averages for Saturday night:

    · A encore telecast of “Saturday Night Live,” with hosts Tina Fey & Amy Poehler and musical guest Bruce Springsteen and the E Street Band (3.0/7 in metered-market households, 1.2/5 in adults 18-49 in the local people meters) matched the show’s highest 18-49 rating in the local people meters for a rebroadcast since May.

    · In the 25 markets with local people meters, the 1.2 for last night’s “Saturday Night Live” equaled the show’s highest rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars). The 3.0 in households ties the high for an “SNL” encore since Oct. 24 (3.1/8 with host and musical guest Miley Cyrus).

    · Note that “SNL” adds significant viewership via time-shifting, growing by +52% going from “live plus same day” to “live plus seven day” ratings in national adult 18-49 results (from a 1.84 rating to a 2.79), and by +2.252 million persons in total viewers (6.236 million to 8.488 million).

    Saturday Primetime Results:

    “Dateline Saturday Night Mystery” (0.7/2 in 18-49, 4.5 million viewers overall from 8-10 p.m. ET):

    · Is the #1 non-sports choice in the time period on the Big 4 networks in adults 18-49, as well as adults 18-34, adults 25-54, total viewers and all key adult-male demos.

    · Grew +50% from its first half-hour to its fourth in adults 18-49 (0.6 to 0.9), +44% in adults 25-54 (0.9 to 1.3) and +47% ormore than 1.7 million persons in total viewers (3.6 million to 5.4 million).

    · Delivered its second-most-watched episode since Oct. 24, trailing over that span only last week’s telecast (4.9 million).

    An encore telecast of “Shades of Blue” (0.6/2 in 18-49, 2.8 million viewers overall from 10-11 p.m. ET):

    · Retained its full rating from half-hour to half-hour in adults 18-49 (0.6 vs. 0.6), as well as adults, men and women 25-54, despite the 10 p.m. hour.

    · Grew half-hour to half-hour in men 18-49, women 18-49 and adults, men and women 18-34.