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Mammoth 27.5 Million Viewers for Steelers/Bengals NFL on CBS Saturday in Primetime

Football Match-Up More Than Triples the Competition Combined in Total Audience; Almost Five Times in Adults 18-49

What follows are the fast affiliate results for Saturday, January 9 broken out by network and by each half-hour.

-Total Viewers:
CBS: 27.51 million, NBC: 3.96, ABC: 3.93, Fox: 815,000

-Adults 18-49:
CBS: 8.8 rating/28 share, ABC: 0.9/ 3, NBC: 0.7/ 2, Fox: 0.2/ 1

———-

8:00 p.m.

ABC – black-ish (R)
Viewers: 4.18 million (#2), A18-49: 1.2/ 4 (#2)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 25.81 million (#1), A18-49: 7.8/20 (#1)

NBC – Dateline (R)
Viewers: 3.64 million (#3), A18-49: 0.6/ 2 (#3)

Fox – Cooper Barrett’s Guide to Discovering Life (R)
Viewers: 1.00 million (#4), A18-49: 0.3/ 1 (#4)

———-

8:30 p.m.

ABC – black-ish (R)
Viewers: 2.98 million (#3), A18-49: 0.9/ 3 (#3)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 30.78 million (#1), A18-49: 9.5/30 (#1)

NBC – Dateline (R)
Viewers: 4.08 million (#2), A18-49: 0.7/ 2 (#3)

Fox – Bordertown (R)
Viewers: 665,000 (#4), A18-49: 0.2/ 1 (#4)

———-

9:00 p.m.

ABC – black-ish (R)
Viewers: 2.70 million (#3), A18-49: 0.8/ 2 (#2t)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 28.33 million (#1), A18-49: 9.0/28 (#1)

NBC – Dateline (R)
Viewers: 5.00 million (#2), A18-49: 0.8/ 3 (#2t)

Fox – Rosewood (R)
Viewers: 670,000 (#4), A18-49: 0.2/ 1 (#4)

———-

9:30 p.m.

ABC – black-ish (R)
Viewers: 2.44 million (#3), A18-49: 0.7/ 2 (#3)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 25.63 million (#1), A18-49: 8.4/26 (#1)

NBC – Dateline (R)
Viewers: 5.63 million (#2), A18-49: 0.9/ 3 (#2)

Fox – Rosewood (R)
Viewers: 921,000 (#4), A18-49: 0.2/ 1 (#4)

———-

10:00 p.m.

ABC – 20/20
Viewers: 3.68 million (#2), A18-49: 0.8/ 2 (#2)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 26.43 million (#1), A18-49: 8.7/27 (#1)

NBC – Shades of Blue (R)
Viewers: 2.93 million (#3), A18-49: 0.6/ 2 (#3)

———

10:30 p.m.

ABC – 20/20
Viewers: 4.59 million (#2), A18-49: 1.0/ 3 (#2)

CBS – NFL Football (Pittsburgh Steelers at Cincinnati Bengals)
Viewers: 28.08 million (#1), A18-49: 9.2/29 (#1)

NBC – Shades of Blue (R)
Viewers: 2.74 million (#3), A18-49: 0.6/ 2 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    In Late-Night Metered-Market Household Averages for Saturday night:

    · A encore telecast of “Saturday Night Live,” with hosts Tina Fey & Amy Poehler and musical guest Bruce Springsteen and the E Street Band (3.0/7 in metered-market households, 1.2/5 in adults 18-49 in the local people meters) matched the show’s highest 18-49 rating in the local people meters for a rebroadcast since May.

    · In the 25 markets with local people meters, the 1.2 for last night’s “Saturday Night Live” equaled the show’s highest rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars). The 3.0 in households ties the high for an “SNL” encore since Oct. 24 (3.1/8 with host and musical guest Miley Cyrus).

    · Note that “SNL” adds significant viewership via time-shifting, growing by +52% going from “live plus same day” to “live plus seven day” ratings in national adult 18-49 results (from a 1.84 rating to a 2.79), and by +2.252 million persons in total viewers (6.236 million to 8.488 million).

    Saturday Primetime Results:

    “Dateline Saturday Night Mystery” (0.7/2 in 18-49, 4.5 million viewers overall from 8-10 p.m. ET):

    · Is the #1 non-sports choice in the time period on the Big 4 networks in adults 18-49, as well as adults 18-34, adults 25-54, total viewers and all key adult-male demos.

    · Grew +50% from its first half-hour to its fourth in adults 18-49 (0.6 to 0.9), +44% in adults 25-54 (0.9 to 1.3) and +47% ormore than 1.7 million persons in total viewers (3.6 million to 5.4 million).

    · Delivered its second-most-watched episode since Oct. 24, trailing over that span only last week’s telecast (4.9 million).

    An encore telecast of “Shades of Blue” (0.6/2 in 18-49, 2.8 million viewers overall from 10-11 p.m. ET):

    · Retained its full rating from half-hour to half-hour in adults 18-49 (0.6 vs. 0.6), as well as adults, men and women 25-54, despite the 10 p.m. hour.

    · Grew half-hour to half-hour in men 18-49, women 18-49 and adults, men and women 18-34.