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Sunday Final Nationals: ‘Curb Your Enthusiasm’ Nearly Doubles its ‘Deuce’ Lead-In Among Adults 18-49 on HBO

NBC closed out the first week of the 2017-18 TV season by winning Sunday prime time with the Indianapolis Colts at the Seattle Seahawks on “Sunday Night Football”.

After a six-year break, the long-awaited ninth season premiere of HBO’s Larry David comedy “Curb Your Enthusiasm” registered 1.54 million total viewers and 669,000 adults 18-49, based on the Live + Same Day data from Nielsen from 10:02-10:39 p.m. ET. Out of its lead-in, the freshman drama “The Deuce”, “Curb” grew 64 percent among total viewers (1,543,000 vs. 941,000) and 94 percent among adults 18-49 (669,000 vs. 345,000).

More analysis, sub-demos and cable information to come in next update. Refresh this page again soon…

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, October 1, 2017
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.4/4 3963 0.6/3 0.9/3 1.2/4
7:00 The Toy Box (p) 254 92 1.4/3 2179 0.3/1 0.4/2 0.5/2
8:00 Shark Tank (p) 253 92 3.0/5 5115 0.8/4 1.3/4 1.7/5
10:00 Ten Days in the Valley (p) 226 90 2.3/5 3443 0.3/2 0.5/2 0.8/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 6.4 12795 1.3 2.0 2.7
4:41 NFL Football Oakland @ Denver 254 92 9.1/19 15591 4.0/22 4.9/22 5.8/21
7:26 NFL Football Post-Gun 8.4/16 14391 3.2/17 4.1/17 4.9/26
7:30 60 Minutes 254 92 7.6/13 12459 1.3/7 2.1/8 2.9/9
8:30 Wisdom of the Crowd (p) 254 92 5.5/9 8828 0.8/4 1.3/5 1.9/5
9:30 NCIS: Los Angeles (p) 254 92 5.6/10 8946 0.7/3 1.3/4 1.9/5
10:30 SEAL Team (rs) (thru 11:30) 254 92 3.1/7 4848 0.4/2 0.8/3 1.2/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 8.5 13408 4.0 5.1 5.8
7:00 Football Night in America 243 92 1.7/3 2752 0.5/3 0.6/3 0.8/3
7:30 Football Night in America 243 92 3.8/7 6368 1.7/9 2.1/9 2.5/8
7:57 Football Night in America 243 92 5.7/10 9855 2.4/12 3.2/13 3.8/12
8:21 Sunday Night Pre-Kick 7.4/13 12721 3.3/16 4.2/16 4.8/15
8:31 Sunday Night Football Indianapolis @ Seattle (thru 11:33) 243 92 9.6/17 16731 4.7/22 5.8/21 6.6/20
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 1.7 0.9 1.1 1.4
4:23 NFL Post-Gun (s) (thru 4:28) 9.5/21 16531 4.6/26 5.6/26 6.5/25
7:00 The Simpsons (rs) 237 78 0.9/2 1423 0.4/2 0.5/2 0.6/2
7:20 The Simpsons (rs) 2.0/4 3222 1.0/5 1.2/5 1.4/5
7:30 Bob’s Burgers (p) 257 92 1.7/3 2930 1.1/6 1.3/5 1.4/4
8:00 The Simpsons (p) 257 92 1.9/3 3261 1.2/6 1.4/5 1.6/5
8:30 Ghosted (p) 257 92 2.1/4 3581 1.1/5 1.4/5 1.7/5
9:00 Family Guy (p) 257 92 1.7/3 2796 1.1/5 1.3/4 1.5/4
9:30 The Last Man on Earth (p) 257 92 1.4/2 2281 0.6/3 0.9/3 1.1/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.8/1 1391 0.5/2
7:00 Aquí y Ahora 0.6/1 1035 0.3/1
8:00 Mira Quien Baila 1.0/2 1667 0.6/2
10:00 El Chapo (thru 11:02 p.m.) 0.7/1 1198 0.4/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.4/1 743 0.3/1
7:00 Cine El planeta de los simios (R)evolución (2011) 0.4/1 766 0.3/1
9:00 Cine Alien Contra Depredador (2004) 0.4/1 720 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.4/1 770 0.2/1 0.2/1
7:00 Jenni Rivera: Mariposa de Barrio (s) 0.4/1 648 0.2/1 0.2/1
8:00 Gran Oportunidad (s) 0.4/1 698 0.2/1 0.2/1
10:00 Don Francisco Te Invita 0.6/1 1034 0.3/1 0.3/1

Sub-Demo Breakdowns – Sunday 10/01/17

The Toy Box” (ABC)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.4/2

Shark Tank” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.9/4
Women 18-49: 1.3/4
Men 18-49: 1.3/4

Ten Days in the Valley” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.3/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

NFL Football: Oakland Raiders @ Denver Broncos” (CBS)
Women 18-34: 2.8/16
Men 18-34: 5.1/28
Women 18-49: 3.4/16
Men 18-49: 6.5/27

NFL Post-Gun” (CBS)
Women 18-34: 2.3/13
Men 18-34: 4.1/21
Women 18-49: 3.0/13
Men 18-49: 5.3/21

60 Minutes” (CBS)
Women 18-34: 1.0/5
Men 18-34: 1.6/8
Women 18-49: 1.7/7
Men 18-49: 2.4/9

Wisdom of the Crowd” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.9/4
Women 18-49: 1.3/4
Men 18-49: 1.4/5

NCIS: Los Angeles” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.8/4
Women 18-49: 1.3/4
Men 18-49: 1.3/4

Football Night in America” (NBC, 7:00)
Women 18-34: 0.4/2
Men 18-34: 0.6/3
Women 18-49: 0.5/2
Men 18-49: 0.8/3

Football Night in America” (NBC, 7:30)
Women 18-34: 1.3/7
Men 18-34: 2.0/10
Women 18-49: 1.5/6
Men 18-49: 2.7/11

Football Night in America” (NBC, 7:57)
Women 18-34: 1.8/9
Men 18-34: 3.1/16
Women 18-49: 2.3/9
Men 18-49: 4.2/16

Sunday Night Pre Kick” (NBC)
Women 18-34: 2.2/11
Men 18-34: 4.3/22
Women 18-49: 2.8/11
Men 18-49: 5.5/21

Sunday Night Football: Indianapolis Colts @ Seattle Seahawks” (NBC)
Women 18-34: 3.2/15
Men 18-34: 6.1/29
Women 18-49: 4.0/15
Men 18-49: 7.6/27

NFL Post-Gun” (Fox)
Women 18-34: 3.2/19
Men 18-34: 5.9/32
Women 18-49: 4.0/19
Men 18-49: 7.6/27

Bob’s Burgers” (Fox)
Women 18-34: 0.9/5
Men 18-34: 1.3/7
Women 18-49: 1.0/4
Men 18-49: 1.5/6

The Simpsons” (Fox)
Women 18-34: 0.9/4
Men 18-34: 1.4/7
Women 18-49: 1.0/4
Men 18-49: 1.7/6

Ghosted” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.2/5
Women 18-49: 1.1/4
Men 18-49: 1.7/6

Family Guy” (Fox)
Women 18-34: 0.9/4
Men 18-34: 1.2/6
Women 18-49: 0.9/3
Men 18-49: 1.6/5

The Last Man on Earth” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 1.1/4

The Deuce” (HBO)
0.61 household rating
0.941 million viewers
0.27 adults 18-49 rating
Women 18-34: 0.16
Men 18-34: 0.13
Women 18-49: 0.25
Men 18-49: 0.28

Curb Your Enthusiasm” (HBO)
0.92 household rating
1.543 million viewers
0.52 adults 18-49 rating
Women 18-34: 0.27
Men 18-34: 0.37
Women 18-49: 0.42
Men 18-49: 0.62

Vice Principals” (HBO)
0.53 household rating
0.892 million viewers
0.34 adults 18-49 rating
Women 18-34: 0.16
Men 18-34: 0.25
Women 18-49: 0.26
Men 18-49: 0.41

Outlander” (Starz)
0.99 household rating
1.588 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.15
Men 18-34: 0.09
Women 18-49: 0.44
Men 18-49: 0.22

Ray Donovan” (Showtime)
0.74 household rating
1.224 million viewers
0.28 adults 18-49 rating
Women 18-34: 0.16
Men 18-34: 0.10
Women 18-49: 0.28
Men 18-49: 0.28

Fear The Walking Dead” (AMC)
1.38 household rating
2.364 million viewers
0.88 adults 18-49 rating
Women 18-34: 0.46
Men 18-34: 0.57
Women 18-49: 0.82
Men 18-49: 0.94

Talking Dead” (AMC)
0.54 household rating
0.910 million viewers
0.32 adults 18-49 rating
Women 18-34: 0.19
Men 18-34: 0.28
Women 18-49: 0.29
Men 18-49: 0.35

The Last Ship” (TNT)
0.83 household rating
1.311 million viewers
0.28 adults 18-49 rating
Women 18-34: 0.14
Men 18-34: 0.16
Women 18-49: 0.26
Men 18-49: 0.30

Live+3 Day Ratings – Sunday 10/01/17

VWRS = Viewers, in thousands; LBL = Telecast label designations, such as O (original), P (premiere), R (repeat), S (special), B (breakout, e.g. different start time or interrupted coverage), G (gapped)
Net Program LBL A1849
L+SD
A1849
L+3
L+3
Gain
VWRS
L+SD
VWRS
L+3
L+3
Gain
ABC TOY BOX P 0.41 0.44 7% 2179 2263 4%
ABC SHARK TANK P 1.28 1.59 25% 5117 5967 17%
ABC TEN DAYS IN THE VALLEY P 0.54 0.77 42% 3444 4924 43%
CBS CBS NFL NATL POST GUN DC 4.13 4.14 0% 14398 14412 0%
CBS 60 MINUTES O 2.09 2.14 2% 12463 12786 3%
CBS WISDOM OF THE CROWD P 1.34 1.59 19% 8832 10154 15%
CBS NCIS: LOS ANGELES P 1.26 1.69 34% 8949 11305 26%
CBS SEAL TEAM SPECIAL RS 0.79 0.87 9% 4850 5158 6%
NBC FOOTBALL NIGHT IN AMERICA PT 2 O 2.11 2.11 0% 6369 6372 0%
NBC FOOTBALL NIGHT IN AMERICA PT 3 O 3.23 3.23 0% 9857 9861 0%
NBC SUNDAY NIGHT NFL PRE-KICK O 4.16 4.18 0% 12724 12766 0%
NBC NBC SUNDAY NIGHT FOOTBALL O 5.80 5.82 0% 16735 16791 0%
FOX FOX NFL SUNDAY-POST GUN-NAT C 5.60 5.61 0% 16535 16555 0%
FOX BOB’S BURGERS P 1.27 1.59 25% 2931 3465 18%
FOX SIMPSONS P 1.37 1.62 18% 3262 3768 16%
FOX GHOSTED P 1.36 1.80 32% 3582 4782 34%
FOX FAMILY GUY P 1.27 1.69 33% 2797 3565 27%
FOX LAST MAN ON EARTH P 0.88 1.20 36% 2281 3101 36%
FOX SIMPSONS-SP 10/1 7P RS 0.72 0.73 2% 2023 2053 1%

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Another instance of comparing a show with a huge embarrassment and somehow finding victory in low numbers…

    • Nick at Nite for 10/01, in total viewers (adults 18-49 rating)

      8:00 p.m. Full House 784,000 (0.22)
      8:30 p.m. Full House 701,000 (0.20)
      9:00 p.m. Full House 656,000 (0.21)
      9:30 p.m. Full House 630,000 (0.21)
      10:00 p.m. Fresh Prince of Bel Air 564,000 (0.22)
      10:30 p.m. Fresh Prince of Bel Air 602,000 (0.24)