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Sunday Final Nationals: Grammy Awards on CBS Reach 3-Year High

The “59th Annual Grammy Awards” gave CBS an overwhelming Sunday night victory. From 7-11 p.m., the network more than doubled the average total viewership (22.48 million vs. 9.08 million) and adults 18-49 delivery (6.4 rating vs. 2.4 rating) over ABC, NBC and Fox combined.

This year’s ceremony, hosted by James Corden of “The Late Late Show” and featured such winners (and performances) from Adele and Beyoncé among many others, delivered its most-watched Grammys since 2014. Compared to the previous year on Monday, Feb. 15, “The Grammys” was up +1 percent in both adults 25-54 (from 9.0/24) and adults 18-49 (from 7.7/24), +3 percent in adults 18-34 (from 6.4/24) and added +1.14 million viewers (from 24.93m, +5 percent).

Top ten markets for “The 59th Grammys”:

1. New York – 23.0 rating/36 share
2. Philadelphia – 21.2/33
3. San Diego – 19.4/34 (largest local market rating increase from 2016; up +45 percent from 13.4/25)
4. Nashville – 19.3/27
5. St. Louis – 19.0/29
5. Pittsburgh – 19.0/29
7. Boston – 18.6/29
8. Kansas City – 18.5/29
9. Chicago – 18.3/31
10. New Orleans – 18.0/26

The Grammys arena’s home market of Los Angeles ranked 15th with a 17.0 rating/31 share.

Half-hour breakdowns for “The 59th Grammys” in household rating/share and total viewers (adults 18-34, adults 18-49 and adults 25-54 rating/share), were as follows:

8:00 14.5/25, 26.024 million (5.9/26, 7.2/25, 8.7/25)

8:30 14.8/25, 27.213 million (6.7/27, 8.0/26, 9.3/25)

9:00 15.2/25, 27.968 million (7.1/27, 8.4/25, 9.6/25)

9:30 15.1/25, 27.773 million (7.3/27, 8.5/25, 9.7/24)

10:00 14.8/25, 26.826 million (6.9/26, 8.2/25, 9.4/24)

10:30 14.1/25, 25.500 million (6.6/27, 7.9/25, 9.1/25)

(Source: CBS)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, February 12, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.6/4 4386 0.6/2 1.0/3 1.3/3
7:00 America’s Funniest Home Videos 249 92 3.2/6 5828 0.8/4 1.1/4 1.5/5
8:00 Movie The Blind Side (2009) 249 93 2.4/4 3906 0.5/2 0.9/3 1.2/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 12.5/22 22480 6.4/21 7.5/21
7:00 60 Minutes Presents 254 93 5.2/9 8433 0.8/4 1.2/5 1.8/6
7:30 Grammy Awards Red Carpet (s) 254 93 6.1/11 10067 1.7/8 2.1/8 2.7/8
8:00 59th Annual Grammy Awards (s) (thru 11:42) 254 93 14.3/25 26071 6.6/27 7.8/25 9.1/25
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.9/3 3122 0.4/2 0.7/2 0.9/2
7:00 Dateline Classic (r) 245 92 3.3/6 5082 0.4/2 0.7/3 1.1/3
8:00 Movie Fast & Furious 6 (2013) 244 93 1.5/3 2469 0.5/2 0.7/2 0.8/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.9/2 1567 0.5/2 0.7/2 0.8/2
7:00 Son of Zorn (r) 254 92 0.5/1 781 0.1/1 0.3/1 0.3/1
7:30 The Simpsons (r) 254 92 0.8/1 1292 0.4/2 0.6/2 0.7/2
8:00 The Simpsons 256 92 1.3/2 2399 0.8/3 1.0/3 1.2/3
8:30 Son of Zorn 258 92 0.8/1 1400 0.5/2 0.6/2 0.7/2
9:00 Family Guy 256 92 1.1/2 1859 0.7/3 0.9/3 1.0/3
9:30 Bob’s Burgers 257 92 1.0/2 1670 0.7/2 0.8/2 0.9/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.8/1 1313 0.4/1
7:00 Sal y Pimienta 0.7/1 1200 0.3/1
8:00 Su Nombre Era Dolores 0.8/1 1397 0.5/1
10:00 Aqui y Ahora 0.7/1 1257 0.5/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.4/1 809 0.4/1
6:30 Cine X-Men: Primera generación (2011) 0.4/1 709 0.3/1
9:00 Cine Búsqueda implacable 2 (2012) 0.4/1 852 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average (preliminary) 0.8/1 1525 0.4/2 0.5/1
7:00 Cine Imagracion, Trump y Los Hispanos (s) (preliminary) 0.8/1 1406 0.4/2 0.5/2
8:00 Siempre Niños (preliminary) 0.8/1 1547 0.4/2 0.5/1
9:00 Siempre Niños (preliminary) 0.9/2 1677 0.3/1 0.5/1
10:00 Don Francisco Te Invita (preliminary) 0.8/1 1470 0.3/1 0.4/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Sunday 2/12/17

“America’s Funniest Home Videos” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 1.0/4

“60 Minutes Presents” (CBS)
Women 18-34: 1.0/5
Men 18-34: 0.7/4
Women 18-49: 1.4/5
Men 18-49: 1.1/4

“Grammy Awards Red Carpet” (CBS)
Women 18-34: 2.0/9
Men 18-34: 1.3/7
Women 18-49: 2.6/9
Men 18-49: 1.6/7

“59th Annual Grammy Awards” (CBS)
Women 18-34: 8.1/31
Men 18-34: 5.0/22
Women 18-49: 9.6/29
Men 18-49: 6.1/21

“The Simpsons” (Fox, 8:00)
Women 18-34: 0.8/3
Men 18-34: 0.8/4
Women 18-49: 0.9/3
Men 18-49: 1.2/4

“Son of Zorn” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 0.5/1
Men 18-49: 0.6/2

“Family Guy” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.8/3
Women 18-49: 0.7/2
Men 18-49: 1.0/3

“Bob’s Burgers” (Fox)
Women 18-34: 0.7/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 0.8/3

“The Walking Dead” (AMC, 9:00-10:13 p.m.)
6.16 household rating
11.996 million viewers
5.72 adults 18-49 rating
Women 18-34: 4.18
Men 18-34: 5.31
Women 18-49: 5.22
Men 18-49: 6.22

“Talking Dead” (AMC, 10:13-11:13 p.m.)
2.54 household rating
4.804 million viewers
2.15 adults 18-49 rating
Women 18-34: 1.53
Men 18-34: 1.83
Women 18-49: 2.07
Men 18-49: 2.23

“Live from the Red Carpet: 2017 Grammys” (E!, 6:00-8:00 p.m.)
1.10 household rating
1.703 million viewers
0.62 adults 18-49 rating
Women 18-34: 0.84
Men 18-34: 0.35
Women 18-49: 0.88
Men 18-49: 0.35

Cable Rankings – Sunday 2/12/17

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, February 12:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
53 28 HOARDERS A&E 7:00 PM 60 844 0.32
48 36 HOARDERS A&E 8:00 PM 60 874 0.28
57 55 HOARDERS AC A&E 9:00 PM 70 809 0.23
68 55 HOARDERS A&E 10:10 PM 60 695 0.23
73 81 THE BRAK SHOW ADSM 8:00 PM 15 559 0.18
85 88 SPACE GHOST: COAST 2 COAST ADSM 8:15 PM 15 451 0.17
83 88 HARVEY BIRDMAN ADSM 8:30 PM 15 464 0.17
91 95 SEALAB 2021 ADSM 8:45 PM 15 432 0.16
79 71 RICK & MORTY ADSM 9:00 PM 30 505 0.20
67 25 RICK & MORTY ADSM 9:30 PM 30 701 0.33
40 10 AMERICAN DAD ADSM 10:00 PM 30 1016 0.50
21 5 FAMILY GUY ADSM 10:30 PM 30 1378 0.67
8 6 WALKING DEAD MARATHON AMC 6:05 PM 90 1906 0.66
3 3 WALKING DEAD MARATHON AMC 7:35 PM 85 3807 1.52
1 1 WALKING DEAD AMC 9:00 PM 73 11996 5.72
2 2 TALKING DEAD AMC 10:13 PM 59 4804 2.15
63 95 FINDING BIGFOOT APL 10:00 PM 60 752 0.16
72 49 REAL HOUSEWIVES OF ATLANTA BRAVO 7:00 PM 60 581 0.24
5 4 REAL HOUSEWIVES OF ATLANTA BRAVO 8:00 PM 60 2251 1.00
61 20 FIRST FAMILY OF HIP HOP BRAVO 9:00 PM 60 771 0.34
71 45 REAL HOUSEWIVES OF ATLANTA BRAVO 10:00 PM 60 617 0.25
88 55 SOUTH PARK CMDY 6:46 PM 35 440 0.23
93 63 SOUTH PARK CMDY 7:21 PM 34 403 0.22
88 66 COMEDY CENTRAL MOVIE: 50 FIRST DATES CMDY 7:55 PM 125 440 0.21
94 66 COMEDY CENTRAL MOVIE: THE WEDDING RINGER CMDY 10:00 PM 140 397 0.21
43 95 CNN NEWSROOM CNN 7:00 PM 60 949 0.16
16 36 ALASKA: THE LAST FRONTIER DISC 7:00 PM 120 1469 0.28
6 13 ALASKA: THE LAST FRONTIER DISC 9:00 PM 60 2239 0.43
14 43 ALASKA: THE LAST FRONTIER DISC 10:00 PM 60 1520 0.26
64 71 LION GUARD: RETURN OF ROAR DISJR 7:00 PM 50 746 0.20
69 95 MICKEY AND THE ROADSTER DISJR 7:50 PM 25 683 0.16
37 55 DESCENDANTS DSNY 7:00 PM 125 1100 0.23
11 8 LRC: 2017 GRAMMYS (1.10 HH) E! 6:00 PM 120 1703 0.62
82 88 THE ROYALS E! 10:00 PM 60 466 0.17
84 75 SPORTSCENTER EARLY (0.30 HH) ESPN 5:58 PM 122 456 0.19
80 63 ESPN ORIGINAL DOCUMENTARY: 30 FOR 30: THIS WAS THE XFL (0.31 HH) ESPN 8:00 PM 90 502 0.22
90 75 ESPN ORIGINAL DOCUMENTARY: 30 FOR 30: THE GREAT TRADE (0.29 HH) ESPN 9:30 PM 30 439 0.19
45 35 GUY’S GROCERY GAMES FOOD 7:00 PM 60 925 0.29
35 30 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1119 0.31
17 12 WORST COOKS 10 FOOD 9:00 PM 60 1462 0.46
56 30 CAKE WARS CHAMPS FOOD 10:00 PM 60 816 0.31
13 88 WATTERS WORLD FOXNC 8:00 PM 60 1546 0.17
66 36 SUNDAY MOVIE: GREASE FRFM 6:10 PM 160 718 0.28
76 75 SUNDAY MOVIE: THE NOTEBOOK FRFM 8:50 PM 190 514 0.19
28 9 FX MOVIE PRIME: X-MEN: DAYS OF FUTURE PAST FX 8:00 PM 180 1269 0.51
78 49 THE SIMPSONS FXX 7:00 PM 30 506 0.24
31 75 THE COLLECTION FROM HHOF: LOVE LOCKS HALL 7:00 PM 120 1226 0.19
12 71 HALLMARK ORIGINAL MOVIE: WHILE YOU WERE DATING HALL 9:00 PM 120 1570 0.20
46 33 CENTRAL INTELLIGENCE HBO 7:10 PM 108 880 0.30
75 49 GIRLS HBO 10:04 PM 42 519 0.24
4 7 FIXER UPPER HGTV 7:00 PM 60 2370 0.64
7 11 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1936 0.47
10 13 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1785 0.43
24 20 CARIBBEAN LIFE HGTV 9:00 PM 30 1375 0.34
18 20 CARIBBEAN LIFE HGTV 9:30 PM 30 1440 0.34
25 36 ISLAND LIFE HGTV 10:00 PM 30 1374 0.28
23 45 ISLAND LIFE HGTV 10:30 PM 30 1376 0.25
19 36 AMERICAN PICKERS HIST 7:00 PM 60 1437 0.28
41 55 DATELINE ON ID ID 7:00 PM 60 1003 0.23
33 45 DATELINE ON ID ID 8:00 PM 120 1189 0.25
32 20 EVIL LIVES HERE ID 10:00 PM 60 1213 0.34
51 49 MOVIE- ACQUIRED RPT: BOYFRIEND KILLER LIF 7:00 PM 116 865 0.24
70 55 MOVIE- CO PRO RPT: FROM STRAIGHT A’S TO XXX LIF 8:56 PM 126 656 0.23
55 45 MOVIE- LMN ACQUIRED PREM: DEADLY EX LMN 8:00 PM 120 823 0.25
74 88 MOVIE- LFT ACQUIRED RPT: NEWLYWED AND DEAD LMN 10:00 PM 120 550 0.17
98 81 RIDICULOUSNESS SSN9 MTV 9:30 PM 30 370 0.18
42 63 FULL HOUSE NAN 9:00 PM 30 957 0.22
54 75 FULL HOUSE NAN 9:30 PM 30 837 0.19
60 71 FULL HOUSE NAN 10:00 PM 30 780 0.20
62 66 FULL HOUSE NAN 10:30 PM 30 761 0.21
9 25 NOT SO VALENTINE NICK 7:00 PM 60 1802 0.33
15 36 THUNDERMANS NICK 8:00 PM 30 1518 0.28
20 49 HENRY DANGER NICK 8:30 PM 30 1421 0.24
58 88 PEPPA PIG NKJR 8:30 PM 30 789 0.17
38 30 HOMELAND S6 SHO 9:03 PM 46 1051 0.31
59 20 SPIKE TV MOVIE: FAST FIVE SPIKE 6:30 PM 180 788 0.34
86 66 SPIKE TV MOVIE: FAST AND THE FURIOUS SPIKE 9:30 PM 150 447 0.21
77 81 SYFY MOVIE: UNDERWORLD SYFY 6:30 PM 150 511 0.18
87 81 SYFY MOVIE: UNDERWORLD: EVOLUTION SYFY 9:00 PM 120 443 0.18
44 28 TBS PRIME MOVIE: GODZILLA (2014) TBS 5:30 PM 150 932 0.32
48 19 TBS PRIME MOVIE: TRANSFORMERS (2007) TBS 8:00 PM 180 874 0.35
26 49 LONG LOST FAMILY TLC 9:00 PM 57 1302 0.24
34 55 LONG LOST FAMILY: WHAT HAP TLC 9:57 PM 66 1139 0.23
29 15 TNT BIG PICTURE MOVIES: LAW ABIDING CITIZEN TNT 5:45 PM 135 1261 0.41
21 17 TNT BIG PICTURE MOVIES: OLYMPUS HAS FALLEN TNT 8:00 PM 135 1378 0.38
65 25 TNT BIG PICTURE MOVIES: GONE IN 60 SECONDS TNT 10:15 PM 150 726 0.33
50 55 TEEN TITANS GO TOON 7:30 PM 30 872 0.23
100 95 IMPRACTICAL JOKERS TRU 7:00 PM 30 346 0.16
97 81 IMPRACTICAL JOKERS TRU 7:30 PM 30 371 0.18
92 66 IMPRACTICAL JOKERS TRU 8:00 PM 30 431 0.21
81 43 IMPRACTICAL JOKERS TRU 8:30 PM 30 488 0.26
95 95 CARBONARO EFFECT TRU 9:00 PM 30 383 0.16
52 88 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 856 0.17
46 81 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 880 0.18
96 81 LIGA MX: SANTOS / CRUZ AZUL (0.22 HH) UDN 6:32 PM 148 373 0.18
30 16 LAW & ORDER: SVU USA 7:00 PM 60 1249 0.39
27 17 LAW & ORDER: SVU USA 8:00 PM 60 1299 0.38
36 33 LAW & ORDER: SVU USA 9:00 PM 60 1107 0.30
39 42 LAW & ORDER: SVU USA 10:00 PM 60 1048 0.27
99 75 I LOVE NEW YORK 2 VH1 6:45 PM 66 364 0.19

Source: Live+Same Day data, Nielsen Media Research

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