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Sunday Final Nationals: Lackluster Returns for Various Season Premieres on ABC and Fox

The Dallas Cowboys easily dominated the Chicago Bears 31-17 on NBC’s “Sunday Night Football” and so did the game’s network over its Sunday prime time competition.

Eight series across three broadcast networks (ABC, CBS, Fox) premiered their new seasons on the evening: only one of them drew over 4.1 million same-day viewers and a 1.4 adults 18-49 same-day rating: the 2-hour eighth season premiere of “NCIS: Los Angeles” (CBS) which debuted on its new night.

With high-profile series (‘The Walking Dead’, ‘Westworld’) premiering on cable in upcoming Sundays, ABC and Fox each may sink even further on the night.
 

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, September 25, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.3/4 3634 0.7/3 1.0/3 1.2/3
7:00 Once Upon a Time: Evil Reigns (s) 249 94 1.8/3 2858 0.5/2 0.6/2 0.8/2
8:00 Once Upon a Time (p) 249 94 2.4/4 3985 1.0/4 1.3/4 1.5/4
9:00 Secrets and Lies (p) 249 94 2.7/4 4060 0.6/2 1.0/3 1.3/3
10:00 Quantico (p) 249 94 2.5/5 3635 0.6/3 1.0/3 1.2/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 6.6/12 10222 1.1/5 1.8/6 2.4/7
4:39 NFL Football Pittsburgh @ Philadelphia or N.Y. Jets @ Kansas City or San Diego @ Indianapolis (s) 12.6/24 22008 7.1/27 8.3/27
7:47 NFL Football Post-Gun (s) 10.3/18 17703 4.4/19 5.3/18 6.1/18
7:51 60 Minutes 254 94 8.9/15 14358 1.7/7 2.6/8 3.5/9
8:51 NCIS: Los Angeles (p) 254 94 6.4/11 10335 0.8/3 1.5/5 2.2/6
10:51 MacGyver (r) (thru 11:51) 254 94 3.5/8 5363 0.5/3 1.0/4 1.4/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 9.9/7 17846 5.3/22 6.4/21 7.3/21
7:35 Football Night in America 242 94 3.2/6 5370 1.2/5 1.8/6 2.2/6
7:56 Football Night in America 242 94 6.5/11 11503 3.4/14 4.2/14 4.8/14
8:22 Sunday Night Pre-Kick 242 94 8.6/15 15405 4.7/20 5.5/18 6.3/18
8:31 Sunday Night Football Chicago @ Dallas (thru 11:13) 242 94 11.7/20 20617 6.4/26 7.6/24 8.7/24
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 1.5/3 2612 1.0/4 1.1/4 1.3/3
7:00 Family Guy (r) 245 90 1.2/2 2034 0.7/3 0.8/3 0.9/3
7:30 Bob’s Burgers (p) 255 94 1.5/3 2601 1.0/4 1.1/4 1.3/4
8:00 The Simpsons (p) 255 94 1.8/3 3364 1.3/5 1.4/5 1.6/4
8:30 Son of Zorn 255 94 1.5/2 2650 0.9/3 1.1/3 1.3/3
9:00 Family Guy (p) 255 94 1.6/3 2796 1.2/5 1.3/4 1.5/4
9:30 The Last Man on Earth (p) 255 94 1.3/2 2228 0.7/3 0.9/3 1.1/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.9/2 1594 0.5/2
7:00 Sal y Pimienta 0.9/2 1568 0.5/2
8:00 La Banda 1.0/2 1686 0.5/2
10:00 Aqui y Ahora 0.9/2 1434 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/0 514 0.2/1
6:30 Cine Flight (2012) 0.4/1 674 0.3/1
9:00 La Embajada 0.2/0 428 0.2/1
10:00 Club de Cuervos 0.1/0 260 0.1/0

Sub-Demo Breakdowns – Sunday 9/25/16

Once Upon a Time: Evil Reigns” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.5/2

Once Upon a Time” (ABC)
Women 18-34: 1.4/6
Men 18-34: 0.6/3
Women 18-49: 1.7/5
Men 18-49: 0.8/3

Secrets and Lies” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.4/1
Women 18-49: 1.3/4
Men 18-49: 0.6/2

Quantico” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.4/2
Women 18-49: 1.3/4
Men 18-49: 0.7/2

60 Minutes” (CBS)
Women 18-34: 1.4/5
Men 18-34: 2.1/9
Women 18-49: 2.1/7
Men 18-49: 3.0/10

NCIS: Los Angeles” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.8/3
Women 18-49: 1.6/5
Men 18-49: 1.5/5

Football Night in America” (NBC, 7:35)
Women 18-34: 0.8/4
Men 18-34: 1.6/7
Women 18-49: 1.2/4
Men 18-49: 2.3/8

Football Night in America” (NBC, 7:56)
Women 18-34: 2.4/10
Men 18-34: 4.3/18
Women 18-49: 3.0/10
Men 18-49: 5.3/18

Sunday Night Pre-Kick” (NBC)
Women 18-34: 3.5/15
Men 18-34: 5.9/25
Women 18-49: 4.0/14
Men 18-49: 7.0/23

Sunday Night Football: Chicago @ Dallas” (NBC)
Women 18-34: 4.7/19
Men 18-34: 8.1/33
Women 18-49: 5.4/18
Men 18-49: 9.7/31

Bob’s Burgers” (Fox)
Women 18-34: 0.9/4
Men 18-34: 1.2/5
Women 18-49: 0.9/3
Men 18-49: 1.3/4

The Simpsons” (Fox)
Women 18-34: 1.1/5
Men 18-34: 1.5/6
Women 18-49: 1.2/4
Men 18-49: 1.7/5

Son of Zorn” (Fox)
Women 18-34: 0.8/3
Men 18-34: 1.0/4
Women 18-49: 1.0/3
Men 18-49: 1.3/4

Family Guy” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.4/5
Women 18-49: 1.1/3
Men 18-49: 1.6/5

The Last Man on Earth” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.9/3
Women 18-49: 0.8/2
Men 18-49: 1.1/3

Fear the Walking Dead” (AMC)
Women 18-34: 0.99
Men 18-34: 1.15
Women 18-49: 1.44
Men 18-49: 1.53

Talking Dead” (AMC)
Women 18-34: 0.31
Men 18-34: 0.37
Women 18-49: 0.48
Men 18-49: 0.44

Rob & Chyna” (E!)
Women 18-34: 1.14
Men 18-34: 0.27
Women 18-49: 0.96
Men 18-49: 0.28

Power” (Starz)
Women 18-34: 0.75
Men 18-34: 0.59
Women 18-49: 1.02
Men 18-49: 0.80

Survivor’s Remorse” (Starz)
Women 18-34: 0.24
Men 18-34: 0.17
Women 18-49: 0.36
Men 18-49: 0.28

Ballers” (HBO)
Women 18-34: 0.34
Men 18-34: 0.47
Women 18-49: 0.38
Men 18-49: 0.75

The Strain” (FX)
Women 18-34: 0.30
Men 18-34: 0.32
Women 18-49: 0.37
Men 18-49: 0.42

MLB Baseball: St. Louis @ Chicago Cubs” (ESPN)
0.97 household rating
1.569 million viewers

Women 18-34: 0.15
Men 18-34: 0.32
Women 18-49: 0.24
Men 18-49: 0.51

Cable Rankings – Sunday 9/25/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, September 25:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
80 46 KING OF THE HILL ADSM 8:00 PM 30 811 0.30
61 28 CLEVELAND SHOW ADSM 8:30 PM 30 977 0.39
58 24 CLEVELAND SHOW ADSM 9:00 PM 30 1003 0.42
32 16 AMERICAN DAD ADSM 9:30 PM 30 1326 0.56
15 6 FAMILY GUY ADSM 10:00 PM 30 1598 0.69
17 9 FAMILY GUY ADSM 10:30 PM 30 1568 0.67
1 1 FEAR THE WALKING DEAD AMC 9:00 PM 60 3491 1.48
46 22 TALKING DEAD: FEAR AMC 10:00 PM 60 1139 0.46
12 10 REAL HOUSEWIVES OF NJ BRAVO 8:00 PM 60 1706 0.64
67 48 MANZOD WITH CHILDREN BRAVO 9:00 PM 30 924 0.29
86 95 ERIN BURNETT OUTFRONT CNN 7:00 PM 60 772 0.14
82 80 ANDERSON COOPER 360 CNN 8:00 PM 60 788 0.17
63 51 PARTS UNKNOWN: HANOI CNN 9:00 PM 60 952 0.26
93 64 THIS IS LIFE CNN 10:00 PM 60 716 0.21
64 65 COMEDY CENTRAL STAND-UP: JEFF DUNHAM: ARGUING WITH MYSELF CMDY 7:45 PM 65 950 0.21
70 57 COMEDY CENTRAL STAND-UP: JEFF DUNHAM: UNHINGED IN HOLLYWOOD CMDY 8:50 PM 65 915 0.24
99 67 COMEDY CENTRAL STAND-UP: JEFF DUNHAM: ALL OVER THE MAP CMDY 9:55 PM 65 688 0.20
89 85 ALASKAN BUSH PEOPLE DISC 7:00 PM 60 736 0.15
66 74 ALASKAN BUSH PEOPLE DISC 8:00 PM 60 941 0.18
56 72 ALASKAN BUSH PEOPLE DISC 9:00 PM 120 1037 0.19
67 84 K.C. UNDERCOVER DSNY 6:30 PM 60 924 0.16
60 91 K.C. UNDERCOVER DSNY 7:30 PM 30 980 0.14
45 77 K.C. UNDERCOVER DSNY 8:00 PM 30 1171 0.17
42 78 BIZAARDVARK DSNY 8:30 PM 30 1196 0.17
40 79 LIV & MADDIE: CALI STYLE DSNY 9:00 PM 30 1203 0.17
53 82 GIRL MEETS WORLD DSNY 9:30 PM 30 1076 0.16
76 98 BEST FRIENDS WHENEVER DSNY 10:00 PM 30 860 0.11
79 97 K.C. UNDERCOVER DSNY 10:30 PM 30 812 0.11
96 75 TIGGER MOVIE DISJR 6:00 PM 85 708 0.18
36 12 ROB & CHYNA E! 9:00 PM 61 1261 0.62
16 30 MLB SUNDAY NIGHT: ST. LOUIS / CHICAGO CUBS ESPN 8:00 PM 199 1569 0.37
31 31 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1337 0.36
55 47 GREAT FOOD TRUCK RACE 7 FOOD 9:00 PM 60 1056 0.29
22 96 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1424 0.13
24 99 SPECIAL RPT W/BRET BAIER FOXNC 8:00 PM 60 1417 0.10
13 92 THE KELLY FILE FOXNC 9:00 PM 60 1680 0.14
14 81 HANNITY FOXNC 10:00 PM 60 1618 0.17
75 35 SUNDAY MOVIE: THE HUNGER GAMES: CATCHING FIRE FRFM 5:15 PM 210 873 0.34
77 40 SUNDAY MOVIE: THE BLIND SIDE FRFM 8:45 PM 195 859 0.33
83 42 FX MOVIE WKND AFTERNOON: CAPTAIN AMERICA: THE WINTER SOLDIER FX 4:30 PM 179 777 0.32
72 27 THE STRAIN FX 10:00 PM 61 884 0.40
23 71 HALLMARK MOVIE: ALL OF MY HEART HALL 7:00 PM 120 1423 0.19
7 56 CHESAPEAKE SHORES HALL 9:00 PM 60 1892 0.24
59 100 HMM ORIGINAL MOVIE: SIGNED, SEALED, DELIVERED: LOST WITHOUT YOU HMM 9:00 PM 120 996 0.09
81 29 BREAK HBO 10:00 PM 3 809 0.38
48 17 BALLERS HBO 10:03 PM 35 1103 0.56
44 83 AMERICAN PICKERS HIST 7:00 PM 60 1174 0.16
29 62 AMERICAN PICKERS HIST 8:00 PM 60 1346 0.22
33 58 AMERICAN PICKERS HIST 9:00 PM 57 1321 0.24
30 54 AMERICAN PICKERS XTRA HIST 9:57 PM 3 1340 0.25
74 60 OZZY & JACK’S WORLD DETOUR HIST 10:00 PM 63 878 0.23
11 26 FIXER UPPER HGTV 7:00 PM 60 1715 0.40
19 33 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1521 0.35
20 39 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1499 0.33
25 36 CARIBBEAN LIFE HGTV 9:00 PM 30 1392 0.33
27 44 CARIBBEAN LIFE HGTV 9:30 PM 30 1350 0.31
41 52 ISLAND HUNTERS HGTV 10:00 PM 30 1202 0.26
47 49 ISLAND HUNTERS HGTV 10:30 PM 30 1109 0.28
94 86 DATELINE ON ID ID 7:00 PM 60 714 0.15
85 88 DATELINE ON ID ID 8:00 PM 60 775 0.15
62 70 DATELINE ON ID ID 9:00 PM 60 964 0.19
54 59 ON THE CASE WITH PAULA ZAHN ID 10:00 PM 60 1073 0.23
83 66 MOVIE- ACQUIRED RPT: A DATE TO DIE FOR LIF 7:00 PM 120 777 0.21
88 73 MOVIE- ACQUIRED RPT: MOTHER OF ALL LIES LIF 9:00 PM 122 739 0.19
98 93 PEPPA PIG NKJR 8:30 PM 30 690 0.14
95 76 FULL HOUSE NAN 9:00 PM 30 713 0.18
90 69 FULL HOUSE NAN 9:30 PM 30 727 0.20
97 63 FULL HOUSE NAN 10:00 PM 30 700 0.22
91 55 FULL HOUSE NAN 10:30 PM 30 722 0.25
37 68 HENRY DANGER NICK 7:00 PM 30 1256 0.20
51 90 GAME SHAKERS NICK 7:30 PM 30 1078 0.15
65 94 NICKY, RICKY, DICKY &DAWN NICK 8:00 PM 30 944 0.14
69 89 NICKY, RICKY, DICKY &DAWN NICK 8:30 PM 30 916 0.15
56 23 INTERSTITIAL BREAK STARZ 8:58 PM 4 1037 0.44
5 3 POWER 3 STARZ 9:02 PM 58 2005 0.91
34 15 INTERSTITIAL BREAK STARZ 10:00 PM 2 1305 0.58
87 43 SURVIVORS REMORSE 3 STARZ 10:02 PM 29 761 0.32
52 41 SYFY MOVIE: MALEFICENT SYFY 9:00 PM 120 1077 0.33
73 50 BIG BANG THEORY TBS 7:00 PM 30 883 0.26
28 25 BIG BANG THEORY TBS 7:30 PM 30 1348 0.42
10 18 BIG BANG THEORY TBS 8:00 PM 30 1722 0.54
9 14 BIG BANG THEORY TBS 8:30 PM 30 1831 0.59
6 11 BIG BANG THEORY TBS 9:00 PM 30 1986 0.63
4 5 BIG BANG THEORY TBS 9:30 PM 30 2016 0.70
8 8 BIG BANG THEORY TBS 10:00 PM 30 1858 0.68
18 13 BIG BANG THEORY TBS 10:30 PM 30 1539 0.60
78 61 REGULAR SHOW TOON 7:00 PM 30 831 0.23
71 53 REGULAR SHOW TOON 7:30 PM 30 901 0.26
35 20 90 DAY FIANCE TLC 9:00 PM 58 1278 0.50
43 21 90 DAY FIANCE: HAPPILY EV TLC 9:58 PM 64 1188 0.46
3 4 TNT SUNDAY MOVIES: STAR WARS: EMPIRE STRIKES BACK TNT 5:13 PM 167 2032 0.75
2 2 TNT BIG PICTURE MOVIES: STAR WARS: RETURN OF THE JEDI TNT 8:00 PM 180 2592 1.00
92 87 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 721 0.15
26 34 LAW & ORDER: SVU USA 7:00 PM 60 1356 0.35
38 37 LAW & ORDER: SVU USA 8:00 PM 60 1230 0.33
38 32 LAW & ORDER: SVU USA 9:00 PM 60 1230 0.36
49 38 LAW & ORDER: SVU USA 10:00 PM 60 1098 0.33
50 19 BASKETBALL WIVES LA 5 VH1 7:00 PM 60 1091 0.53
21 7 BASKETBALL WIVES LA 5 VH1 8:00 PM 60 1446 0.68
100 45 BASKETBALL WIVES LA 5 VH1 9:00 PM 60 683 0.30

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • NCIS: Los Angeles (CBS, 925)

      Total viewers, in millions (adults 18-49 rating/share)

      8:51-9:00 11.478 (1.8/5)
      9:00-9:30 10.384 (1.5/5)
      9:30-10:00 10.287 (1.5/5)
      10:00-10:30 10.183 (1.5/5)
      10:30 -10:51 10.057 (1.5/5)

  1. Stop me if you’ve heard this one ….
    Sunday, 8am, Nick, numbers for Dino Super Charge, please? Thanks!

  2. Douglas, what were the GSN primetime/total day averages for September 19-25 and August 22-28? Thank you in advance

  3. Live+3 vs. Live+SD data for Sunday 09/25/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    OUAT-Evil Reign ……… 0.63 … 0.77
    Once Upon a Time ….. 1.28 … 1.78
    Secrets and Lies …….. 0.97 … 1.47
    Quantico ……………….. 0.97 … 1.78
    60 Minutes …………….. 2.56 … 2.62
    NCIS: Los Angeles ….. 1.53 … 2.02
    MacGyver-r ……………. 1.01 … 1.07
    NFL: CHI/DAL ………… 7.57 … 7.58
    Family Guy-r ………….. 0.77 … 0.80
    Bob’s Burgers ………… 1.14 … 1.42
    Simpsons ………………. 1.44 … 1.67
    Son of Zorn ……………. 1.12 … 1.33
    Family Guy …………….. 1.33 … 1.86
    Last Man on Earth ….. 0.94 … 1.40

    PROGRAMMINGINSIDER.COM

    Total Viewers
    ………………………….. L+SD … L+3
    OUAT-Evil Reign ….. 2859 … 3259
    Once Upon a Time .. 3998 … 5137
    Secrets and Lies ….. 4061 … 5884
    Quantico …………….. 3637 … 6035
    60 Minutes ……….. 14359 … 14819
    NCIS: LA ………….. 10336 … 12437
    MacGyver-r …………. 5364 … 5644
    NFL: CHI/DAL ……. 20617 … 20703
    Family Guy-r ……….. 2034 … 2081
    Bob’s Burgers ……… 2601 … 3072
    Simpsons ……………. 3364 … 3881
    Son of Zorn …………. 2650 … 3080
    Family Guy ………….. 2796 … 3707
    Last Man on Earth … 2228 … 3231