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Sunday Final Nationals: MTV Video Music Awards Falls to 21-Year Low

NBC topped Sunday night in total viewers (6.56 million) with an “NFL Preseason Football” matchup between the San Francisco 49ers and the Minnesota Vikings.

Assisted by the season finale of “Game of Thrones” followed by another original episode of “Ballers” — both programs reaching their respective series-highs in ratings and viewership — HBO was victorious for the seventh consecutive Sunday among all key demos from 7-11 p.m. — adults 18-49 (approx. 2.6 rating), adults 18-34 (approx. 2.1 rating) and adults 25-54 (approx. 2.9 rating). This was HBO’s best demo ratings performance of the summer.

HBO was also television’s second most-watched network in prime time (5.54 million viewers).

Across ten Viacom cable networks, the 186-minute “2017 MTV Video Music Awards” hosted by Katy Perry drew a combined 5.69 million viewers — down 12 percent from last year (6.5 million) and down 42 percent from two years ago (9.8 million). It’s the lowest viewer mark for a VMA ceremony since 1996 (5.07 million).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, August 27, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.9/5 4740 0.4/2 0.8/3 1.2/4
7:00 America’s Funniest Home Videos (r) 252 90 2.9/6 4896 0.4/2 0.9/4 1.2/4
8:00 Celebrity Family Feud 251 90 3.7/7 6000 0.5/3 1.1/4 1.5/5
9:00 Steve Harvey’s Funderdome 252 90 2.5/4 3970 0.4/2 0.7/2 1.0/3
10:00 The $100,000 Pyramid 251 90 2.7/5 4096 0.3/1 0.6/2 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.9/5 4614 0.6/3 0.9/3 1.2/4
7:00 60 Minutes (r) 253 91 4.6/9 7162 0.4/2 0.7/3 1.2/4
8:00 Big Brother 19 253 91 3.7/7 6281 1.4/6 1.8/7 2.2/7
9:02 Candy Crush 253 91 1.2/2 2014 0.3/1 0.4/1 0.6/2
10:00 NCIS: Los Angeles (r) 253 91 1.8/4 2856 0.2/1 0.4/1 0.6/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 4.0/8 6563 1.1/5 1.6/6 2.0/6
7:00 Dateline Classic (r) 245 93 2.9/6 4554 0.5/3 0.8/3 1.2/4
8:00 NFL Preseason Pre-Kick (s) 243 93 3.9/8 6254 0.8/5 1.3/5 1.8/6
8:16 NFL Preseason Football San Francisco 49ers @ Minnesota Vikings (s) 243 93 4.5/8 7316 1.3/6 1.9/7 2.4/7
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 1.6/3 2730 0.7/4 1.0/4 1.2/4
4:26 NFL Preseason Football Cincinnati @ Washington (s) 256 92 3.7/8 5941 1.3/5 1.8/9 2.1/9
7:21 NFL Preseason Post-Gun (s) 3.0/6 4979 1.0/6 1.5/7 1.9/7
7:30 Bob’s Burgers (r) 255 92 1.4/3 2421 0.8/4 0.9/4 1.1/4
8:00 The Simpsons (r) 255 92 1.3/2 2256 0.7/3 0.9/3 1.1/3
8:30 Family Guy (r) 256 92 1.2/2 2020 0.6/3 0.8/3 1.0/3
9:00 The Simpsons (r) 256 92 1.1/2 1865 0.6/2 0.8/3 0.9/3
9:30 Family Guy (r) 256 92 1.1/2 1784 0.5/2 0.8/3 0.9/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.7/1 1233 0.4/2
7:00 100 Mexicanos Dijeron (r) 0.5/1 915 0.3/1
8:00 Juan Gabriel Así Fue Mi Historia (s) 0.8/1 1329 0.3″4/1
10:00 Aqui y Ahora 0.8/2 1358 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.4/1 746 0.3/1
6:01 El
Chapo (s)		 0.3/1 598 0.2/1
8:00 El
Chapo (s)		 0.4/1 778 0.3/1
9:59 El
Chapo (s) (thru 11:05)		 0.4/1 780 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average (preliminary) 0.5/1 909 0.3/1 0.3/1
7:00 Cine Penguins of Madagascar (2014) (preliminary) 0.5/1 899 0.3/2 0.3/1
8:00 Cine Penguins of Madagascar (2014) (preliminary) 0.6/1 1057 0.3/2 0.4/2
9:00 Gran Oportunidad (preliminary) 0.5/1 870 0.3/1 0.3/1
10:00 Don Francisco Te Invita (preliminary) 0.5/1 809 0.3/1 0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Sunday 8/27/17

“Celebrity Family Feud” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.5/2
Women 18-49: 1.3/4
Men 18-49: 0.9/4

“Steve Harvey’s Funderdome” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.6/2

“The $100,000 Pyramid” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.3/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Big Brother 19” (CBS)
Women 18-34: 1.6/7
Men 18-34: 1.2/6
Women 18-49: 2.1/7
Men 18-49: 1.6/6

“Candy Crush” (CBS)
Women 18-34: 0.4/1
Men 18-34: 0.3/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“NFL Preseason Pre-Kick” (NBC)
Women 18-34: 0.6/3
Men 18-34: 1.0/6
Women 18-49: 1.0/4
Men 18-49: 1.6/7

“NFL Preseason Football: San Francisco 49ers @ Minnesota Vikings” (NBC)
Women 18-34: 0.9/4
Men 18-34: 1.8/9
Women 18-49: 1.3/5
Men 18-49: 2.5/9

“NFL Preseason Football: Cincinnati @ Washington” (Fox)
Women 18-34: 0.8/5
Men 18-34: 1.7/11
Women 18-49: 1.2/6
Men 18-49: 2.4/12

“NFL Preseason Football Post Gun” (Fox)
Women 18-34: 0.8/4
Men 18-34: 1.3/8
Women 18-49: 1.1/5
Men 18-49: 1.9/9

“Game of Thrones” (HBO)
6.35 household rating
12.073 million viewers
5.70 adults 18-49 rating
Women 18-34: 4.46
Men 18-34: 4.76
Women 18-49: 5.09
Men 18-49: 6.32

“Ballers” (HBO)
1.62 household rating
2.852 million viewers
1.37 adults 18-49 rating
Women 18-34: 0.93
Men 18-34: 1.22
Women 18-49: 1.13
Men 18-49: 1.61

“Ray Donovan” (Showtime)
0.63 household rating
1.066 million viewers
0.23 adults 18-49 rating
Women 18-34: 0.11
Men 18-34: 0.11
Women 18-49: 0.20
Men 18-49: 0.26

“Survivor’s Remorse” (Starz)
0.37 household rating
0.571 million viewers
0.23 adults 18-49 rating
Women 18-34: 0.17
Men 18-34: 0.15
Women 18-49: 0.26
Men 18-49: 0.20

“The Strain” (FX)
0.53 household rating
0.889 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.22
Men 18-34: 0.20
Women 18-49: 0.26
Men 18-49: 0.36

“The Last Ship” (TNT)
0.97 household rating
1.645 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.15
Men 18-34: 0.17
Women 18-49: 0.25
Men 18-49: 0.37

“2017 MTV VMA Preshow” (MTV)
0.67 household rating
1.145 million viewers
0.60 adults 18-49 rating
Females 12-17: 0.69
Males 12-17: 0.21
Women 18-34: 0.99
Men 18-34: 0.49
Women 18-49: 0.74
Men 18-49: 0.47

“2017 MTV Video Music Awards” (MTV)
1.43 household rating
2.661 million viewers
1.36 adults 18-49 rating
Females 12-17: 1.85
Males 12-17: 0.70
Women 18-34: 2.20
Men 18-34: 1.03
Women 18-49: 1.77
Men 18-49: 0.94

“2017 MTV Video Music Awards” (VH1)
0.43 household rating
0.712 million viewers
0.36 adults 18-49 rating
Females 12-17: 0.35
Males 12-17: 0.15
Women 18-34: 0.54
Men 18-34: 0.25
Women 18-49: 0.46
Men 18-49: 0.26

“2017 MTV Video Music Awards” (BET)
0.29 household rating
0.466 million viewers
0.20 adults 18-49 rating
Females 12-17: 0.16
Males 12-17: 0.12
Women 18-34: 0.28
Men 18-34: 0.12
Women 18-49: 0.25
Men 18-49: 0.14

“2017 MTV Video Music Awards” (Comedy Central)
0.25 household rating
0.415 million viewers
0.18 adults 18-49 rating
Females 12-17: 0.17
Males 12-17: 0.10
Women 18-34: 0.16
Men 18-34: 0.16
Women 18-49: 0.18
Men 18-49: 0.19

“2017 MTV Video Music Awards” (Spike)
0.25 household rating
0.428 million viewers
0.18 adults 18-49 rating
Females 12-17: 0.14
Males 12-17: 0.14
Women 18-34: 0.17
Men 18-34: 0.09
Women 18-49: 0.22
Men 18-49: 0.14


Live+3 Days Ratings – Sunday 8/27/17

VWRS = Viewers, in thousands; LBL = Telecast label designations, such as O (original), P (premiere), R (repeat), S (special), B (breakout, e.g. different start time or interrupted coverage), G (gapped)
Net Program LBL A1849
L+SD		 A1849
L+3		 L+3
Gain		 VWRS
L+SD		 VWRS
L+3		 L+3
Gain
ABC AMER FUNN HOME VIDEOS R 0.91 0.92 2% 4896 4979 2%
ABC CELEBRITY FAMILY FEUD O 1.10 1.23 12% 6000 6464 8%
ABC STEVE HARVEY’S FUNDERDOME I 0.71 0.74 5% 3970 4132 4%
ABC $100,000 PYRAMID O 0.63 0.70 10% 4096 4539 11%
CBS 60 MINUTES R 0.74 0.77 4% 7164 7354 3%
CBS BIG BROTHER-SUN O 1.84 2.33 27% 6289 7434 18%
CBS CANDY CRUSH O 0.43 0.46 6% 2015 2133 6%
CBS NCIS: LOS ANGELES 10PM R 0.37 0.38 3% 2856 3048 7%
NBC DATELINE CLASSIC R 0.72 0.76 6% 4158 4301 3%
NBC NBC NFL PRE-SSN PRKCK8/27 S 1.22 1.23 1% 5889 5948 1%
NBC NBC NFL PRE-SEASON GM8/27 S 1.82 1.82 0% 6962 6998 1%
FOX NFL ON FOX PRESN PST GUN2 S 1.44 1.45 0% 4788 4795 0%
FOX BOB’S BURGERS-SUN 7:30P R 0.86 0.88 3% 2219 2293 3%
FOX SIMPSONS ENCORE R 0.86 0.89 3% 2075 2134 3%
FOX FAMILY GUY-ENCORE R 0.79 0.83 4% 1855 1935 4%
FOX SIMPSONS-SUN 9P R 0.74 0.78 6% 1720 1813 5%
FOX FAMILY GUY-SUN 9:30P R 0.71 0.72 2% 1645 1699 3%

Cable Rankings – Sunday 8/27/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, August 27:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
49 84 STORAGE WARS A&E 8:30 PM 30 981 0.20
52 95 STORAGE WARS A&E 10:32 PM 31 898 0.18
63 75 TEEN TITANS TOON 7:00 PM 30 820 0.22
67 63 TEEN TITANS TOON 7:30 PM 30 805 0.24
83 49 KING OF THE HILL ADSM 8:00 PM 30 650 0.28
80 47 KING OF THE HILL ADSM 8:30 PM 30 685 0.29
50 17 BOB’S BURGERS ADSM 9:00 PM 30 938 0.40
44 12 AMERICAN DAD ADSM 9:30 PM 30 1060 0.48
24 8 FAMILY GUY ADSM 10:00 PM 30 1388 0.64
12 6 FAMILY GUY ADSM 10:30 PM 30 1646 0.83
64 51 WALKING DEAD MARATHON AMC 7:00 PM 60 815 0.27
66 51 WALKING DEAD MARATHON AMC 8:00 PM 60 813 0.27
69 56 WALKING DEAD MARATHON AMC 9:00 PM 60 777 0.26
75 63 WALKING DEAD MARATHON AMC 10:00 PM 60 728 0.24
93 84 2017 MTV VIDEO MUSIC AWARDS (0.29 HH, 0.20 A18-34) BET 8:00 PM 186 466 0.20
34 15 SHAHS OF SUNSET BRAVO 8:00 PM 60 1174 0.41
91 51 COMEDY CENTRAL MOVIE: WE’RE THE MILLERS CMDY 5:15 PM 165 540 0.27
98 95 2017 MTV VIDEO MUSIC AWARDS (0.25 HH, 0.16 A18-34) CMDY 8:00 PM 186 415 0.18
18 30 CNN NEWSROOM CNN 7:00 PM 60 1522 0.33
15 23 CNN NEWSROOM CNN 8:00 PM 60 1574 0.34
20 40 CNN NEWSROOM CNN 9:00 PM 60 1455 0.30
41 79 CNN SPECIAL REPORT (0.75 HH, 0.11 A18-34) CNN 10:00 PM 120 1068 0.21
76 63 NAKED AND AFRAID DISC 7:00 PM 60 723 0.24
53 63 NAKED AND AFRAID DISC 8:00 PM 60 896 0.24
39 51 NAKED AND AFRAID DISC 9:00 PM 60 1094 0.27
84 89 SNOW WHITE AND SEVEN DWARFS DISJR 7:00 PM 90 645 0.19
47 71 DESCENDANTS DSNY 6:00 PM 125 1002 0.23
27 40 DESCENDANTS 2 DSNY 8:05 PM 125 1314 0.30
87 79 MOVIES WE LOVE: PRETTY WOMAN E! 5:30 PM 150 587 0.21
82 32 LIFE OF KYLIE E! 9:00 PM 30 666 0.32
51 63 MLB SUNDAY NIGHT: N.Y. METS @ WASHINGTON (0.59 HH, 0.21 A18-34) ESPN 8:00 PM 209 914 0.24
64 56 GUY’S GROCERY GAMES FOOD 7:00 PM 60 815 0.26
38 40 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1099 0.30
43 40 GREAT FOOD TRUCK RACE 8 FOOD 9:00 PM 60 1065 0.30
74 79 GUY’S FAMILY ROAD TRIP FOOD 10:00 PM 30 732 0.21
13 95 SR/HURRICANE HARVEY (1.09 HH, 0.09 A18-34) FOXNC 9:00 PM 60 1645 0.18
62 32 SUNDAY MOVIE: THE TWILIGHT SAGA: BREAKING DAWN PART 2 FRFM 6:50 PM 160 837 0.32
86 60 SUNDAY MOVIE: THE DUFF FRFM 9:30 PM 150 594 0.25
78 51 FX MOVIE PRIME: IRON MAN 3 FX 7:00 PM 180 699 0.27
55 35 THE STRAIN FX 10:00 PM 64 889 0.31
90 89 FXX MOVIE PRIME: KINGSMAN: THE SECRET SERVICE FXX 8:02 PM 178 543 0.19
10 75 CHESAPEAKE SHORES HALL 9:00 PM 60 1697 0.22
68 23 SUICIDE SQUAD HBO 5:30 PM 123 788 0.34
61 19 BREAK HBO 7:33 PM 11 838 0.36
6 5 GAME OF THRONES HBO 7:44 PM 70 1994 0.88
2 2 BREAK HBO 8:54 PM 11 6690 3.11
1 1 GAME OF THRONES (6.35 HH, 4.61 A18-34) HBO 9:05 PM 80 12072 5.70
3 3 BALLERS HBO 10:26 PM 29 2852 1.37
35 63 BEACHFRONT BARGAIN HUNT HGTV 7:00 PM 30 1162 0.24
23 23 BEACHFRONT BARGAIN HUNT HGTV 7:30 PM 30 1427 0.34
17 23 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1559 0.34
9 30 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1717 0.33
11 40 CARIBBEAN LIFE HGTV 9:00 PM 30 1668 0.30
7 32 CARIBBEAN LIFE HGTV 9:30 PM 30 1798 0.32
16 23 ISLAND HUNTERS HGTV 10:00 PM 30 1572 0.34
19 23 ISLAND HUNTERS HGTV 10:30 PM 30 1521 0.34
81 75 FORGED IN FIRE HIST 6:59 PM 58 683 0.22
57 47 FORGED IN FIRE HIST 7:57 PM 58 878 0.29
48 23 FORGED IN FIRE FL HIST 8:55 PM 7 986 0.34
56 35 FORGED IN FIRE HIST 9:02 PM 62 881 0.31
58 35 FORGED IN FIRE HIST 10:04 PM 59 842 0.31
70 89 SHATTERED ID 7:00 PM 60 772 0.19
33 35 AMERICAN MONSTER ID 8:00 PM 60 1178 0.31
22 18 DREW PETERSON:AN AMERICAN MURDER MYSTERY ID 9:00 PM 120 1438 0.39
73 89 MOVIE- ACQUIRED RPT LIF 6:00 PM 120 744 0.19
37 9 2017 VMA PRESHOW (0.67 HH, 0.74 A18-34) MTV 7:00 PM 60 1145 0.60
4 4 2017 VIDEO MUSIC AWARDS (1.43 HH, 1.61 A18-34) MTV 8:00 PM 186 2661 1.36
59 79 WICKED TUNA: OUTER BANKS NGC 10:00 PM 60 841 0.21
29 49 LOUD HOUSE NICK 7:00 PM 30 1273 0.28
36 75 LOUD HOUSE NICK 7:30 PM 30 1150 0.22
85 89 FULL HOUSE NAN 10:00 PM 30 638 0.19
79 63 FULL HOUSE NAN 10:30 PM 30 692 0.24
42 71 RAY DONOVAN S5 SHO 9:01 PM 47 1066 0.23
95 95 2017 MTV VIDEO MUSIC AWARDS (0.25 HH, 0.13 A18-34) SPIKE 8:00 PM 186 428 0.18
88 71 SURVIVORS REMORSE 4 STARZ 10:01 PM 29 571 0.23
40 14 AVENGERS: AGE OF ULTRON TBS 7:00 PM 180 1086 0.42
59 19 AVENGERS: AGE OF ULTRON TBS 10:00 PM 180 841 0.36
71 89 90 DAY FIANCE HEA: MORE TO LOVE TLC 7:00 PM 60 767 0.19
5 7 90 DAY FIANCE: HAPPILY EVER AFTER TLC 8:00 PM 62 2116 0.66
8 10 90 DAY FIANCE: BEFORE 90 TLC 9:02 PM 62 1742 0.56
72 84 THE SPOUSE HOUSE TLC 10:04 PM 65 758 0.20
54 40 TNT BIG PICTURE MOVIES: MAN OF STEEL TNT 6:00 PM 180 892 0.30
13 35 THE LAST SHIP TNT 9:00 PM 60 1645 0.31
100 95 IMPRACTICAL JOKERS TRU 7:30 PM 30 358 0.18
99 79 IMPRACTICAL JOKERS TRU 8:00 PM 30 412 0.21
92 56 IMPRACTICAL JOKERS TRU 8:30 PM 30 515 0.26
96 84 IMPRACTICAL JOKERS TRU 9:00 PM 30 425 0.20
96 95 IMPRACTICAL JOKERS TRU 9:30 PM 30 425 0.18
94 84 IMPRACTICAL JOKERS TRU 10:00 PM 30 457 0.20
89 56 IMPRACTICAL JOKERS TRU 10:30 PM 30 548 0.26
30 60 WEATHER CENTER LIVE (0.80 HH, 0.12 A18-34) TWC 7:00 PM 60 1231 0.25
25 60 WEATHER CENTER LIVE (0.84 HH, 0.16 A18-34) TWC 8:00 PM 60 1376 0.25
31 63 WEATHER CENTER LIVE (0.80 HH, 0.17 A18-34) TWC 9:00 PM 60 1229 0.24
32 71 WEATHER CENTER LIVE (0.78 HH, 0.16 A18-34) TWC 10:00 PM 60 1185 0.23
45 40 LAW & ORDER: SVU USA 7:00 PM 60 1030 0.30
26 22 LAW & ORDER: SVU USA 8:00 PM 60 1335 0.35
21 13 LAW & ORDER: SVU USA 9:00 PM 60 1440 0.44
28 15 LAW & ORDER: SVU USA 10:00 PM 60 1296 0.41
46 11 LOVE & HIP HOP HOLLYWOOD 4 VH1 7:00 PM 60 1018 0.53
77 19 2017 MTV VIDEO MUSIC AWARDS (0.43 HH, 0.39 A18-34) VH1 8:00 PM 186 712 0.36

Source: Live+Same Day data, Nielsen Media Research

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