Posted in:

Sunday Final Nationals: Patriots-Cardinals on NBC ‘Sunday Night Football’ Delivers Least-Watched Opener in Seven Years

While the return of “Sunday Night Football” helped NBC to a dominant Sunday night win and the game itself went down to the wire (New England def. Arizona 23-21), it was the lowest-rated and least-watched SNF season premiere since 2009 (Chicago-Green Bay: 12.6 rating, 21.1 million viewers). When including streaming data, the total viewership rises to 23.3 million.

This seven-year SNF low comes on the heels of a seven-year rating low for the NFL kickoff game (Carolina-Denver on NBC) just three days prior.

Earlier in the day, Fox experienced yearly gains for its NFL coverage. Their early window (1 p.m.) of regional action drew a 9.2 household rating and 15.8 million viewers; Fox’s best Week 1 early window numbers to-date since acquiring the NFL in 1994. In the late afternoon, Fox with 90 percent of the nation watching N.Y. Giants-Dallas (10 percent Detroit-Indianapolis) drew a 15.5 household rating and 27.5 million viewers; up 15 percent in households and up 18 percent from the year-ago Week 1 late window on CBS (primarily Baltimore-Denver on 9/13/15). (Source: Sports Media Watch)

CBS’s single header NFL window did a 9.6 household rating and 16 million viewers. (Source: Sports Media Watch)
 

For mobile users, you may scroll this table horizontally.































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, September 11, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 3.5/6 5773 0.8/3 1.1/4 1.5/4
7:00 America’s Funniest Home Videos (r) 249 94 2.3/4 3843 0.5/2 0.7/2 0.9/3
8:00 Celebrity Family Feud (f) 249 94 4.1/7 6666 0.8/3 1.3/4 1.8/5
9:00 2017 Miss America Competition (s) 247 94 3.9/7 6292 1.0/4 1.3/4 1.6/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.9/5 4600 0.6/2 0.9/3 1.2/3
7:00 60 Minutes (r) 254 94 5.1/9 7949 0.6/3 1.0/3 1.5/4
8:01 Big Brother 18 254 94 3.7/6 6213 1.3/5 1.8/6 2.3/6
9:00 BrainDead (s) 254 94 1.4/2 2153 0.3/1 0.4/1 0.6/1
10:00 BrainDead (f) 254 94 1.4/3 2056 0.2/1 0.3/1 0.5/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 9.7/17 17010 5.3/22 6.1/20 6.9/19
7:30 Football Night in America (p) 241 94 2.8/5 4732 1.3/6 1.6/6 1.8/5
7:56 Football Night in America (p) 241 94 6.9/12 12190 3.8/17 4.3/15 4.8/14
8:21 Sunday Night Pre-Kick (p) 241 94 10.0/17 17668 5.4/23 6.2/21 7.0/20
8:35 Sunday Night Football New England Patriots @ Arizona Cardinals (p) (thru 11:26) 241 94 13.1/23 23078 7.4/30 8.4/27 9.5/26
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 4.4/8 7647 2.1/8 2.6/9 3.1/9
7:49 NFL Football Post-Gun (s) 10.1/18 17974 5.4/24 6.5/23 7.5/23
7:54 The OT (p) 8.1/15 14364 4.3/19 5.2/19 6.1/18
8:00 Son of Zorn (p) 255 94 3.6/6 6130 1.9/8 2.4/8 2.9/8
8:30 The Simpsons (r) 254 94 2.0/3 3268 1.0/4 1.4/4 1.6/4
9:00 Family Guy (r) 254 94 1.7/3 2832 0.9/3 1.2/4 1.4/4
9:30 The Last Man on Earth (r) 255 94 1.2/2 1902 0.6/2 0.8/2 0.9/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.8/1 1308 0.4/1
7:00 Aqui y Ahora 0.7/1 1076 0.3/1
8:00 La Banda (p) 0.8/1 1377 0.4/1
10:05 Sal y Pimienta 0.9/2 1402 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/1 546 0.2/1
4:30 Juan Gabriel: Inolvidable (s) 0.4/1 728 0.2/1
7:30 Por Siempre Juan Gabriel (s) 0.4/1 785 0.3/1
8:30 Crónicas de Juan Gabriel: Lo que usted no ha visto (s) 0.4/1 707 0.2/1
9:30 La Embajada 0.1/0 213 0.1/0

Sub-Demo Breakdowns – Sunday 9/11/16

Celebrity Family Feud” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.7/3
Women 18-49: 1.5/5
Men 18-49: 1.1/4

2017 Miss America Competition” (ABC)
Women 18-34: 1.2/5
Men 18-34: 0.8/3
Women 18-49: 1.6/5
Men 18-49: 1.0/3

Big Brother 18” (CBS)
Women 18-34: 1.6/7
Men 18-34: 0.9/4
Women 18-49: 2.2/7
Men 18-49: 1.4/4

BrainDead” (CBS, 9pm)
Women 18-34: 0.4/1
Men 18-34: 0.2/1
Women 18-49: 0.5/1
Men 18-49: 0.3/1

BrainDead” (CBS, 10pm)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.4/1
Men 18-49: 0.3/1

Football Night in America” (NBC, 7:30)
Women 18-34: 0.9/4
Men 18-34: 1.7/7
Women 18-49: 1.0/4
Men 18-49: 2.1/7

Football Night in America” (NBC, 7:56)
Women 18-34: 2.5/12
Men 18-34: 5.1/22
Women 18-49: 2.8/10
Men 18-49: 5.8/20

Sunday Night Pre-Kick” (NBC)
Women 18-34: 3.8/16
Men 18-34: 7.1/30
Women 18-49: 4.1/15
Men 18-49: 8.2/28

Sunday Night Football: New England @ Arizona” (NBC)
Women 18-34: 5.0/20
Men 18-34: 9.9/39
Women 18-49: 5.6/18
Men 18-49: 11.3/36

The OT” (Fox)
Women 18-34: 3.0/14
Men 18-34: 5.6/23
Women 18-49: 3.8/14
Men 18-49: 6.7/23

Son of Zorn” (Fox)
Women 18-34: 1.3/5
Men 18-34: 2.5/10
Women 18-49: 1.9/6
Men 18-49: 3.0/10

Fear the Walking Dead” (AMC)
Women 18-34: 1.00
Men 18-34: 1.07
Women 18-49: 1.46
Men 18-49: 1.52

Talking Dead” (AMC)
Women 18-34: 0.28
Men 18-34: 0.31
Women 18-49: 0.45
Men 18-49: 0.40

Rob & Chyna” (E!)
Women 18-34: 1.99
Men 18-34: 0.54
Women 18-49: 1.61
Men 18-49: 0.54

The Last Ship” (TNT)
Women 18-34: 0.23
Men 18-34: 0.37
Women 18-49: 0.36
Men 18-49: 0.58

Ballers” (HBO)
Women 18-34: 0.24
Men 18-34: 0.34
Women 18-49: 0.29
Men 18-49: 0.48

Vice Principals” (HBO)
Women 18-34: 0.19
Men 18-34: 0.26
Women 18-49: 0.22
Men 18-49: 0.36

Ray Donovan” (Showtime)
Women 18-34: 0.26
Men 18-34: 0.16
Women 18-49: 0.35
Men 18-49: 0.38

The Strain” (FX)
Women 18-34: 0.33
Men 18-34: 0.37
Women 18-49: 0.42
Men 18-49: 0.51

Lip Sync Battle (Live)” (Spike)
Women 18-34: 0.31
Men 18-34: 0.21
Women 18-49: 0.37
Men 18-49: 0.24

MLB Baseball: Chicago Cubs @ Houston Astros” (ESPN2, 0.39 household rating)
Women 18-34: 0.06
Men 18-34: 0.18
Women 18-49: 0.09
Men 18-49: 0.23

MLB Baseball: Chicago Cubs @ Houston Astros” (ESPN, 0.67 household rating)
Women 18-34: 0.14
Men 18-34: 0.27
Women 18-49: 0.21
Men 18-49: 0.33

Cable Rankings – Sunday 9/11/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, September 11:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
26 61 KILLING OF JONBENET A&E 8:00 PM 121 1295 0.24
57 37 ESCAPING POLYGAMY A&E 10:01 PM 60 988 0.31
80 47 KING OF THE HILL ADSM 8:00 PM 30 801 0.29
66 26 CLEVELAND SHOW ADSM 8:30 PM 30 886 0.35
54 17 CLEVELAND SHOW ADSM 9:00 PM 30 1008 0.38
23 8 AMERICAN DAD ADSM 9:30 PM 30 1333 0.56
11 4 FAMILY GUY ADSM 10:00 PM 30 1658 0.74
7 3 FAMILY GUY ADSM 10:30 PM 30 1740 0.82
97 79 AMC MOVIE: PEARL HARBOR AMC 6:00 PM 119 673 0.18
83 52 FEAR THE WALKING DEAD AMC 7:59 PM 61 765 0.26
1 1 FEAR THE WALKING DEAD AMC 9:00 PM 61 3401 1.49
49 15 TALKING DEAD: FEAR AMC 10:01 PM 59 1064 0.42
95 113 STAR TREK: ORIGINAL BBCA 6:50 PM 70 699 0.12
106 115 STAR TREK: ORIGINAL BBCA 8:00 PM 70 621 0.09
122 117 STAR TREK: ORIGINAL BBCA 9:10 PM 70 538 0.09
13 7 REAL HOUSEWIVES OF NJ BRAVO 8:00 PM 60 1584 0.57
61 40 MANZOD WITH CHILDREN BRAVO 9:00 PM 30 923 0.31
85 62 MANZOD WITH CHILDREN BRAVO 9:30 PM 30 764 0.23
98 111 CNN NEWSROOM CNN 7:00 PM 60 672 0.12
17 27 CNN FILMS PRESENTS: 9/11 FIFTEEN YEARS LATER CNN 8:00 PM 120 1478 0.35
76 82 CNN NEWSROOM CNN 10:00 PM 60 828 0.18
87 112 ALASKA: THE LAST FRONTIER DISC 7:00 PM 60 751 0.12
60 108 ALASKA: THE LAST FRONTIER DISC 8:00 PM 60 935 0.13
37 83 ALASKA: THE LAST FRONTIER DISC 9:00 PM 60 1152 0.18
41 70 ALASKA: THE LAST FRONTIER DISC 10:00 PM 60 1095 0.20
58 97 WALK THE PRANK DSNY 7:00 PM 30 965 0.16
64 110 LIV AND MADDIE DSNY 7:30 PM 30 909 0.13
25 77 K.C. UNDERCOVER DSNY 8:00 PM 30 1312 0.19
31 87 BIZAARDVARK DSNY 8:30 PM 30 1205 0.17
52 88 GIRL MEETS WORLD DSNY 9:00 PM 30 1032 0.17
63 96 BEST FRIENDS WHENEVER DSNY 9:30 PM 30 919 0.16
56 102 LIV AND MADDIE DSNY 10:00 PM 30 996 0.15
42 86 BUNKD DSNY 10:30 PM 30 1090 0.17
89 78 TARZAN DISJR 6:00 PM 90 738 0.18
83 69 ELENA OF AVALOR DISJR 7:30 PM 25 765 0.21
92 71 WHISKER HAVEN TALES SHORT DISJR 7:55 PM 5 715 0.20
110 90 SOFIA THE FIRST DISJR 8:00 PM 25 598 0.16
125 93 QUIET IS DISJR 8:55 PM 5 530 0.16
107 34 KEEPING UP KARDASHIANS E! 8:00 PM 60 617 0.32
5 2 ROB & CHYNA E! 9:00 PM 61 2042 1.08
70 9 WAGS E! 10:01 PM 59 860 0.49
10 33 TENNIS: US OPEN AFTERNOON: MEN’S FINALS ESPN 4:00 PM 276 1669 0.32
47 49 MLB SUNDAY NIGHT: CHICACO CUBS / HOUSTON (0.67 HH) ESPN 8:36 PM 161 1068 0.27
100 92 MLB SUNDAY NIGHT: CHICAGO CUBS / HOUSTON (0.39 HH) ESPN2 8:00 PM 40 656 0.16
81 63 GUY’S GROCERY GAMES FOOD 7:00 PM 60 799 0.23
27 19 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1275 0.37
28 14 GREAT FOOD TRUCK RACE 7 FOOD 9:00 PM 60 1268 0.43
53 36 COOKS VS. CONS FOOD 10:00 PM 60 1014 0.31
20 109 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1468 0.13
6 101 SPECIAL RPT W/BRET BAIER FOXNC 8:00 PM 60 1981 0.15
9 84 FNR: 9-11: TIMELINE OF TERROR FOXNC 9:00 PM 60 1672 0.18
29 114 FOX NEWS SUNDAY FOXNC 10:00 PM 60 1214 0.11
110 80 SUNDAY MOVIE: NATIONAL LAMPOON’S XMAS VACATION FRFM 7:30 PM 135 598 0.18
44 12 FX MOVIE PRIME: CAPTAIN AMERICA: THE WINTER SOLDIER FX 6:59 PM 181 1081 0.44
40 11 THE STRAIN FX 10:00 PM 61 1107 0.47
24 60 HALLMARK MOVIE: LOVE ON THE SIDELINES HALL 7:00 PM 120 1314 0.24
3 45 CHESAPEAKE SHORES HALL 9:00 PM 60 2228 0.29
121 123 AMERICAS NIGHT OF HOPE HALL 10:00 PM 60 542 0.06
68 18 BALLERS HBO 10:01 PM 30 867 0.38
86 28 BREAK HBO 10:31 PM 1 754 0.35
104 44 VICE PRINCIPALS HBO 10:32 PM 30 630 0.29
47 43 TIME MACHINE HIST 6:00 PM 120 1068 0.29
4 6 TIME MACHINE HIST 8:00 PM 150 2164 0.58
21 13 TIME MACHINE HIST 10:30 PM 61 1463 0.43
45 41 LOVE IT OR LIST IT HGTV 7:00 PM 60 1078 0.30
18 30 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1472 0.33
16 31 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1515 0.33
12 29 CARIBBEAN LIFE HGTV 9:00 PM 30 1627 0.34
8 32 CARIBBEAN LIFE HGTV 9:30 PM 30 1712 0.32
14 39 ISLAND HUNTERS HGTV 10:00 PM 30 1555 0.31
22 46 ISLAND HUNTERS HGTV 10:30 PM 30 1425 0.29
96 124 BONANZA INSP 7:00 PM 60 682 0.06
114 125 WALKER,TEXAS RANGER INSP 8:00 PM 60 575 0.05
102 120 WALKER,TEXAS RANGER INSP 9:00 PM 60 635 0.08
103 118 REEL INSPIRATION – 120: THE MAN FROM SNOWY RIVER INSP 10:00 PM 120 632 0.08
88 105 DATELINE ON ID ID 7:00 PM 60 741 0.14
59 81 DATELINE ON ID ID 8:00 PM 60 951 0.18
42 59 DATELINE ON ID ID 9:00 PM 60 1090 0.24
36 48 ON THE CASE WITH PAULA ZAHN ID 10:00 PM 60 1167 0.28
119 98 MOVIE: DEATH CLIQUE LMN 6:00 PM 120 548 0.15
62 53 MOVIE- CO PRO RPT: GIRL IN THE BOX LIF 7:00 PM 120 920 0.26
74 55 LIFETIME SPECIAL: COLLEEN STAN: GIRL IN BOX PT 1 LIF 9:00 PM 60 840 0.26
77 50 LIFETIME SPECIAL: COLLEEN STAN: GIRL IN BOX PT 2 LIF 10:00 PM 62 827 0.27
101 85 GEORGE W. BUSH NGC 8:00 PM 60 643 0.17
112 76 9/11: THE LONGEST WAR NGC 9:00 PM 120 586 0.19
115 99 BLAZE NKJR 7:00 PM 30 565 0.15
109 89 BLAZE NKJR 7:30 PM 30 610 0.17
113 104 HEY DUGGEE NKJR 8:00 PM 30 576 0.15
72 74 FULL HOUSE NAN 9:00 PM 30 845 0.19
69 68 FULL HOUSE NAN 9:30 PM 30 866 0.21
75 64 FULL HOUSE NAN 10:00 PM 30 829 0.23
71 51 FULL HOUSE NAN 10:30 PM 30 846 0.27
34 65 THUNDERMANS NICK 7:00 PM 30 1185 0.22
38 72 THUNDERMANS NICK 7:30 PM 30 1148 0.20
55 95 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1006 0.16
51 94 NICKY, RICKY, DICKY & DAWN NICK 8:30 PM 30 1053 0.16
65 58 INTERSTITIAL BREAK SHO 8:59 PM 3 897 0.24
18 22 RAY DONOVAN S4 SHO 9:02 PM 44 1472 0.36
99 91 INTERSTITIAL BREAK SHO 9:46 PM 14 667 0.16
78 38 LIP SYNC BATTLE SPIKE 8:00 PM 61 805 0.31
116 67 STAR WARS: THE FORCE AWAKENS STARZ 9:02 PM 138 560 0.22
93 66 SYFY MOVIE: INDIANA JONES / TEMPLE DOOM SYFY 5:35 PM 157 714 0.22
32 20 SYFY MOVIE: INDIANA JONES / LAST CRUSADE SYFY 8:12 PM 173 1202 0.37
124 57 TBS PRIME MOVIE: BIG DADDY TBS 8:00 PM 120 535 0.24
46 54 STEVEN UNIVERSE TOON 7:00 PM 60 1075 0.26
90 56 90 DAY FIANCE: COUNTDOWN TLC 8:00 PM 60 718 0.25
50 16 90 DAY FIANCE TLC 9:00 PM 126 1061 0.39
67 23 TNT BIG PICTURE MOVIES: TRANSFORMERS TNT 6:00 PM 180 869 0.36
2 10 THE LAST SHIP TNT 9:00 PM 61 2266 0.47
123 107 REBA TVL 8:00 PM 30 537 0.13
118 106 REBA TVL 8:30 PM 30 549 0.14
91 103 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 716 0.15
82 100 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 767 0.15
73 73 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 841 0.19
79 75 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 804 0.19
39 21 LAW & ORDER: SVU USA 7:00 PM 60 1133 0.37
33 24 LAW & ORDER: SVU USA 8:00 PM 60 1196 0.36
29 25 LAW & ORDER: SVU USA 9:00 PM 60 1214 0.36
35 35 LAW & ORDER: SVU USA 10:00 PM 60 1177 0.31
15 5 BASKETBALL WIVES LA 5 VH1 8:00 PM 60 1517 0.71
94 42 BASKETBALL WIVES LA 5 VH1 9:00 PM 60 703 0.29
105 119 CSI MIAMI WETV 8:00 PM 60 625 0.08
117 121 CSI MIAMI WETV 9:00 PM 60 551 0.06
120 116 CSI MIAMI WETV 10:00 PM 60 543 0.09
108 122 BLUE BLOODS WGNA 9:00 PM 60 612 0.06

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

1856 posts

6 Comments

Leave a Reply
  1. That’s spectacularly bad for BrainDead…

    Then again, is it really a surprise that yet another fake-edgy show bites the dust..?

  2. Thanks, Doug, for the responses to the other weeks. Forgot to add this one — same thing: numbers for Dino Super Charge, 8 a.m., Sunday 9/11 on Nick?