While the 2016 Rio Summer Olympics was NBCUniversal’s second most-viewed non-domestic Olympics ever with an average of 27.5 million viewers thru 16 nights (Source: NBC Sports Group), its conclusion — the Closing Ceremony — dipped to its lowest ratings ever (on record) for a Summer Olympics (previous mark was Sydney’s 10.8 in 2000) and was the least-watched Closing Ceremony since Sydney 2000 (16.7 million).
A special preview of “The Voice” didn’t get a boost from the Olympics, drawing similar to its usual in-season figures.
Half-hours for NBC were, as follows:
7:00-7:30 “Rio Gold”
Household rating/Share: 6.2/12
Viewers: 9.895 million
adults 18-34: 1.4 rating/8 share
adults 18-49: 2.3 rating/10 share
adults 25-54: 3.1 rating/11 share
7:30-8:00 “Rio Gold”
Household rating/Share: 7.2/14
Viewers: 11.964 million
adults 18-34: 1.8 rating/9 share
adults 18-49: 2.9 rating/12 share
adults 25-54: 3.8 rating/13 share
8:00-8:06 “Rio Gold”
Household rating/Share: 10.3/19
Viewers: 17.631 million
adults 18-34: 2.5 rating/12 share
adults 18-49: 4.0 rating/16 share
adults 25-54: 5.3 rating/17 share
8:06-8:30 “Closing Ceremony”
Household rating/Share: 10.3/19
Viewers: 17.888 million
adults 18-34: 2.4 rating/12 share
adults 18-49: 4.0 rating/15 share
adults 25-54: 5.3 rating/16 share
8:30-9:00 “Closing Ceremony”
Household rating/Share: 10.2/18
Viewers: 17.988 million
adults 18-34: 2.7 rating/13 share
adults 18-49: 4.2 rating/15 share
adults 25-54: 5.5 rating/16 share
9:00-9:30 “Closing Ceremony”
Household rating/Share: 10.3/18
Viewers: 18.157 million
adults 18-34: 2.9 rating/13 share
adults 18-49: 4.5 rating/15 share
adults 25-54: 5.7 rating/16 share
9:30-10:00 “Closing Ceremony”
Household rating/Share: 9.9/17
Viewers: 17.170 million
adults 18-34: 2.8 rating/12 share
adults 18-49: 4.3 rating/15 share
adults 25-54: 5.5 rating/15 share
10:00-10:30 “Closing Ceremony”
Household rating/Share: 8.5/15
Viewers: 14.137 million
adults 18-34: 2.5 rating/11 share
adults 18-49: 3.7 rating/13 share
adults 25-54: 4.6 rating/14 share
10:30-11:00 “The Voice”
Household rating/Share: 6.5/13
Viewers: 10.340 million
adults 18-34: 1.8 rating/9 share
adults 18-49: 2.7 rating/10 share
adults 25-54: 3.5 rating/11 share
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| * AFF = Number of affiliates (stations) airing the program | ||||||||
| * CVG = percent of coverage in U.S. | ||||||||
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Sunday, August 21, 2016 | |||||||
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|---|---|
| 7-11 | Network Average | 3.0/5 | 4568 | 0.5/3 | 0.9/3 | 1.3/4 | ||
| 7:00 | America’s Funniest Home Videos (r) | 249 | 94 | 2.2/4 | 3559 | 0.3/2 | 0.6/3 | 0.9/3 |
| 8:00 | Celebrity Family Feud | 248 | 94 | 3.6/6 | 5628 | 0.6/3 | 1.2/4 | 1.7/5 |
| 9:00 | The $100,000 Pyramid | 248 | 94 | 3.2/5 | 4832 | 0.6/3 | 1.0/3 | 1.4/4 |
| 10:00 | Match Game | 248 | 94 | 2.9/5 | 4256 | 0.5/3 | 0.9/3 | 1.4/4 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 7-11 | Network Average | 2.8/5 | 4341 | 0.5/2 | 0.8/3 | 1.1/3 | ||
| 7:00 | 60 Minutes (r) | 254 | 94 | 4.7/9 | 6943 | 0.4/2 | 0.7/3 | 1.2/4 |
| 8:01 | Big Brother 18 | 254 | 94 | 3.6/6 | 5947 | 1.4/7 | 1.9/7 | 2.3/7 |
| 9:00 | Madam Secretary (r) | 254 | 94 | 1.6/3 | 2436 | 0.2/1 | 0.3/1 | 0.5/1 |
| 10:00 | BrainDead | 254 | 94 | 1.4/3 | 2023 | 0.1/1 | 0.3/1 | 0.5/1 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 7-11 | Network Average | 8.6/16 | 14686 | 2.3/11 | 3.6/13 | 4.6/14 | ||
| 7:00 | Rio Gold (s) | 242 | 94 | 7.0/14 | 11539 | 1.7/9 | 2.7/11 | 3.6/12 |
| 8:06 | Rio Summer Olympics Closing Ceremony (s) | 242 | 94 | 9.8/17 | 17034 | 2.7/12 | 4.1/15 | 5.3/15 |
| 10:30 | The Voice (s) | 243 | 94 | 6.5/13 | 10340 | 1.8/9 | 2.7/10 | 3.5/11 |
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 7-10 | Network Average | 0.7/1 | 1248 | 0.4/2 | 0.5/2 | 0.6/2 | ||
| 7:00 | The Simpsons (r) | 255 | 94 | 0.7/1 | 1193 | 0.3/2 | 0.4/2 | 0.5/2 |
| 7:30 | Bob’s Burgers (r) | 255 | 94 | 0.7/1 | 1159 | 0.4/2 | 0.5/2 | 0.6/2 |
| 8:00 | The Simpsons (r) | 255 | 94 | 0.9/2 | 1482 | 0.5/2 | 0.6/2 | 0.7/2 |
| 8:30 | Brooklyn Nine-Nine (r) | 255 | 94 | 0.7/1 | 1225 | 0.4/2 | 0.5/2 | 0.6/2 |
| 9:00 | Family Guy (r) | 254 | 94 | 0.8/1 | 1397 | 0.5/2 | 0.7/2 | 0.7/2 |
| 9:30 | The Last Man on Earth (r) | 255 | 94 | 0.6/1 | 1030 | 0.3/1 | 0.4/1 | 0.5/1 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 7-11 | Network Average | 0.9/2 | 1535 | 0.5/2 | ||||
| 7:00 | Aqui y Ahora | 0.7/1 | 1201 | 0.4/1 | ||||
| 8:00 | Va Por Ti | 1.0/2 | 1692 | 0.5/2 | ||||
| 10:00 | Sal y Pimienta | 0.9/2 | 1556 | 0.5/2 | ||||
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 7-11 | Network Average | 0.3/1 | 492 | 0.2/1 | ||||
| 7:00 | Cine Defiance (2008) | 0.3/1 | 546 | 0.2/1 | ||||
| 9:30 | La Embajada (p) | 0.3/0 | 402 | 0.1/0 | ||||
Sub-Demo Breakdowns – Sunday 8/21/16
“Celebrity Family Feud” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 1.0/4
“The $100,000 Pyramid” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.7/3
“Match Game” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.7/3
“Big Brother 18” (CBS)
Women 18-34: 1.8/8
Men 18-34: 1.0/5
Women 18-49: 2.3/8
Men 18-49: 1.5/6
“BrainDead” (CBS)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.3/1
Men 18-49: 0.3/1
“Rio Gold” (NBC)
Women 18-34: 1.8/9
Men 18-34: 1.6/9
Women 18-49: 2.8/11
Men 18-49: 2.6/11
“Rio Summer Olympics: Closing Ceremony” (NBC)
Women 18-34: 3.0/13
Men 18-34: 2.3/12
Women 18-49: 4.4/15
Men 18-49: 3.9/14
“The Voice” (NBC)
Women 18-34: 2.0/9
Men 18-34: 1.6/8
Women 18-49: 3.1/11
Men 18-49: 2.4/10
“Fear the Walking Dead” (AMC)
Women 18-34: 1.14
Men 18-34: 1.29
Women 18-49: 1.58
Men 18-49: 1.66
“Talking Dead” (AMC)
Women 18-34: 0.41
Men 18-34: 0.49
Women 18-49: 0.57
Men 18-49: 0.56
“The Last Ship” (TNT)
Women 18-34: 0.31
Men 18-34: 0.44
Women 18-49: 0.51
Men 18-49: 0.64
“Murder in the First” (TNT)
Women 18-34: 0.17
Men 18-34: 0.14
Women 18-49: 0.29
Men 18-49: 0.22
“Power” (Starz)
Women 18-34: 0.95
Men 18-34: 0.52
Women 18-49: 1.14
Men 18-49: 0.77
“Survivor’s Remorse” (Starz)
Women 18-34: 0.48
Men 18-34: 0.23
Women 18-49: 0.53
Men 18-49: 0.28
“Ray Donovan” (Showtime)
Women 18-34: 0.15
Men 18-34: 0.13
Women 18-49: 0.32
Men 18-49: 0.32
“The Night Of” (HBO)
Women 18-34: 0.46
Men 18-34: 0.67
Women 18-49: 0.58
Men 18-49: 0.80
“Ballers” (HBO)
Women 18-34: 0.42
Men 18-34: 0.89
Women 18-49: 0.44
Men 18-49: 0.83
“Vice Principals” (HBO)
Women 18-34: 0.26
Men 18-34: 0.53
Women 18-49: 0.27
Men 18-49: 0.56
“Naked and Afraid XL” (Discovery)
Women 18-34: 0.49
Men 18-34: 0.46
Women 18-49: 0.73
Men 18-49: 0.88
“MLB Baseball: N.Y. Mets @ San Francisco” (ESPN)
Women 18-34: 0.16
Men 18-34: 0.34
Women 18-49: 0.22
Men 18-49: 0.39
Source: Live+Same Day data, Nielsen Media Research
