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Sunday Final Nationals: TBS Wins Easter Sunday with NCAA Regional Final Games

There were lesser available viewers than usual on this Sunday as it was the Easter holiday. Two cable networks — TBS and AMC — led all of television (including mostly original options on ABC, CBS and NBC) among key demos in prime time.

TBS was Sunday’s top network due to the remaining two Regional Final games of the “NCAA Div. I Men’s Basketball Tournament”. From 6-11:01 p.m., TBS averaged 8.82 million total viewers, a 2.83 adults 18-49 rating, a 2.26 adults 18-34 rating, and a 3.24 adults 25-54 rating. Although it won the night, the holiday had a negative effect upon the viewership of these games. The basketball doubleheader was down 30 percent from the year-ago Sunday doubleheader (starting from the mid-afternoon of Mar. 29, 2015 on CBS) and down a quarter (25 percent) from the last time TBS aired a Regional Final doubleheader (from Saturday, Mar. 28, 2015).

AMC was runner-up in key demos in prime time (2.4 adults 18-49 rating, 1.93 adults 18-34 rating, 2.649 adults 25-54 rating). The network averaged 5.2 million viewers from 7-11 p.m. “The Walking Dead” was still Sunday’s No. 1 program but the series drew its least-watched live+same day telecast of an original episode since Oct. 18, 2015.

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Programming Insider Sunday, March 27, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.2/4 3521 0.6/2 0.8/3 1.1/3
7:00 America’s Funniest Home Videos (r) 2.6/5 4582 0.5/2 0.8/3 1.1/4
8:00 Once Upon a Time 2.1/4 3509 0.8/4 1.0/3 1.2/3
9:00 The Family 1.8/3 2607 0.4/1 0.6/2 0.9/2
10:00 Quantico 2.2/4 3385 0.5/2 0.9/3 1.2/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 4.6/8 7135 0.5/2 0.9/3 1.3/4
7:00 60 Minutes 4.8/9 7374 0.4/2 0.9/3 1.3/4
8:00 Madam Secretary 5.3/9 8496 0.5/2 1.0/3 1.5/4
9:00 The Good Wife 4.9/8 7505 0.5/2 0.9/3 1.4/4
10:00 Elementary 3.3/6 5164 0.4/2 0.8/2 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 3.2/6 5347 0.6/3 1.0/4 1.4/4
7:00 Little Big Shots (r) 2.5/5 4029 0.4/2 0.7/3 1.0/3
8:00 Little Big Shots 6.1/11 10570 1.1/5 1.9/6 2.7/7
9:01 The Carmichael Show 2.7/5 4423 0.6/2 1.0/3 1.4/4
9:30 Crowded 2.2/4 3523 0.5/2 0.8/2 1.1/3
10:00 Hollywood Game Night 1.7/3 2714 0.4/2 0.7/2 0.9/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 0.9/2 1541 0.3/1 0.4/2 0.5/2
7:00 Grease Live (r) 0.9/2 1541 0.3/1 0.4/2 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.0/2 1814 0.6/2
7:00 Aqui y Ahora 0.8/2 1378 0.4/2
8:00 Nuestra Belleza 1.1/2 1979 0.7/2
10:07 Sal y Pimienta 1.1/2 1913 0.7/2

Sub-Demo Breakdowns – Sunday 3/27/16

“Once Upon a Time” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.7/3
Women 18-49: 1.2/4
Men 18-49: 0.8/3

“The Family” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.8/2
Men 18-49: 0.4/1

“Quantico” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.6/2

“60 Minutes” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.5/2
Women 18-49: 0.8/3
Men 18-49: 0.9/4

“Madam Secretary” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 1.0/3
Men 18-49: 0.9/3

“The Good Wife” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 1.0/3
Men 18-49: 0.8/2

“Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.7/2

“Little Big Shots” (NBC)
Women 18-34: 1.3/5
Men 18-34: 1.0/4
Women 18-49: 2.1/7
Men 18-49: 1.7/6

“The Carmichael Show” (NBC)
Women 18-34: 0.7/2
Men 18-34: 0.6/2
Women 18-49: 1.1/3
Men 18-49: 0.8/3

“Crowded” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.7/2

“Hollywood Game Night” (NBC)
Women 18-34: 0.6/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.6/2

“The Walking Dead” (AMC)
Women 18-34: 4.53
Men 18-34: 5.20
Women 18-49: 5.49
Men 18-49: 6.17

“Talking Dead” (AMC)
Women 18-34: 1.80
Men 18-34: 1.83
Women 18-49: 2.30
Men 18-49: 2.38

“Shameless” (Showtime)
Women 18-34: 0.51
Men 18-34: 0.48
Women 18-49: 0.54
Men 18-49: 0.58

“Billions” (Showtime)
Women 18-34: 0.17
Men 18-34: 0.27
Women 18-49: 0.23
Men 18-49: 0.45

“Vinyl” (HBO)
Women 18-34: 0.10
Men 18-34: 0.15
Women 18-49: 0.15
Men 18-49: 0.28

“Girls” (HBO)
Women 18-34: 0.23
Men 18-34: 0.09
Women 18-49: 0.26
Men 18-49: 0.25

“NCAA Div. I Men’s Basketball Regional Final: Midwest Region: (#10) Syracuse vs. (#1) Virginia” (TBS)
Women 18-34: 1.11
Men 18-34: 2.13
Women 18-49: 1.46
Men 18-49: 3.16

“NCAA Div. I Men’s Basketball Regional Final: East Region: (#1) North Carolina vs. (#6) Notre Dame” (TBS)
Women 18-34: 1.75
Men 18-34: 3.72
Women 18-49: 2.20
Men 18-49: 4.56

Cable Rankings – Sunday 3/27/16
What follows are the top 20 most-watched shows in prime time on cable for Sunday, March 27:


  1. “The Walking Dead” (AMC, 9-10:02 p.m., 6.52 household rating): 12.384 million viewers (5.83 adults 18-49 rating)

  2. “NCAA Div. I Men’s Basketball Regional Final: East Region: (#1) North Carolina vs. (#6) Notre Dame” (TBS, ‪8:42-11:01‬‪ p.m.‬, 5.81 household rating): 10.112 million viewers (3.37 adults 18-49 rating)

  3. “NCAA Div. I Men’s Basketball Bridge” (TBS, ‪‪8:21-8:42‬ p.m‬., 4.89 household rating): 8.488 million viewers (2.27 adults 18-49 rating)

  4. “Talking Dead” (AMC, 10:02-11:01 p.m., 2.74 household rating): 4.996 (2.34)

  5. “Real Housewives of Atlanta” (Bravo, 8-9 p.m.): 2.781 (1.13)

  6. Movie: “The Incredibles” (2004) (Disney Channel, 7-9 p.m.): 2.492 (0.67)

  7. “The Walking Dead” (AMC, 8-9 p.m.): 2.400 (0.93)

  8. “Fixer Upper” (HGTV, 7-8 p.m.): 2.360 (0.66)

  9. “Naked and Afraid” (Discovery, 10-11:01 p.m.): 2.107 (0.75)

  10. “Family Guy” (Adult Swim, 10:30-11 p.m.): 2.044 (1.00)

  11. “Beachfront Bargain Hunt” (HGTV, 8-8:30 p.m.): 1.943 (0.47)

  12. “Family Guy” (Adult Swim, 10-10:30 p.m.): 1.856 (0.86)

  13. Movie: “Frozen” (2013) (Freeform, 7:30-10 p.m.): 1.811 (0.63)

  14. “Law & Order: SVU” (USA, 7-8 p.m.): 1.754 (0.54)

  15. “Law & Order: SVU” (USA, 9-10 p.m.): 1.749 (0.52)

  16. “Beachfront Bargain Hunt” (HGTV, 8:30-9 p.m.): 1.742 (0.39)

  17. “Caribbean Life” (HGTV, 9:30-10 p.m.): 1.741 (0.40)

  18. “Caribbean Life” (HGTV, 9-9:30 p.m.): 1.675 (0.37)

  19. “Law & Order: SVU” (USA, 10-11 p.m.): 1.669 (0.48)

  20. “Island Life” (HGTV, 10-10:30 p.m.): 1.634 (0.38)


  • “Long Lost Family” (TLC, 10:01-11:03 p.m.): 1.596 (0.37)

  • “Real Housewives of the Potomac” (Bravo, 9-10 p.m.): 1.590 (0.69)

  • “Island Life” (HGTV, 10:30-11 p.m.): 1.471 (0.34)

  • “Shameless” (Showtime, 9:03-9:51 p.m.): 1.452 (0.56)

  • “On the Case with Paula Zahn” (ID, 10-11 p.m.): 1.372 (0.29)

  • “All-Star Academy” (Food Network, 9-10 p.m.): 1.329 (0.36)

  • “Unusual Suspects” (ID, 9-10 p.m.): 1.285 (0.30)

  • “Long Island Medium” (TLC, 9-10:01 p.m.): 1.213 (0.25)

  • “Guy’s Grocery Games” (Food Network, 8-9 p.m.): 1.124 (0.36)

  • “Billions” (Showtime, 10:00-10:57 p.m.): 1.103 (0.34)

  • “Thicker Than Water” (Bravo, 10-11 p.m.): 1.063 (0.48)

  • “Bar Rescue” (Spike, 9-10 p.m.): 0.884 (0.43)

  • “Cutthroat Kitchen” (Food Network, 10-11 p.m.): 0.837 (0.28)

  • “Hollywood Medium” (E!, 10-11 p.m.): 0.782 (0.27)

  • “NHL Hockey: Pittsburgh @ N.Y. Rangers” (NBCSN, ‪7:33-10:27‬‪ p.m.‬, 0.40 household rating): 0.704 million viewers (0.27 adults 18-49 rating)

  • “Vinyl” (HBO, 9-10 p.m.): 0.666 (0.22)

  • “Hoarders” (A&E, 8-9 p.m.): 0.617 (0.22)

  • “Girls” (HBO, 10:02-10:30 p.m.): 0.586 (0.26)

  • “Intervention” (A&E, 10-11:01 p.m.): 0.579 (0.24)

  • “I Am Cait” (E!, 9-10 p.m.): 0.576 (0.23)

  • “SportsCenter” (ESPN, ‪10:30‬ p.m.-12:00 a.m.‬, 0.36 household rating): 0.556 million viewers (0.26 adults 18-49 rating)

  • “Broken Skull Challenge” (CMT, 8-9 p.m.): 0.470 (0.20)

  • “Life or Debt” (Spike, 10-11 p.m.): 0.436 (0.24)


Source: Live+Same Day data, Nielsen Media Research

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