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Sunday Final Ratings: Masters Final Round on CBS Reaches Three-Year High for Golf Telecasts

CBS Sports’ final-round coverage of the 2018 Masters was seen by an average of 13.027 million television viewers, an increase of +18 percent from last year’s final round (11.051 million), according to Nielsen live plus same day national ratings.

Sunday’s coverage earned an average national household rating/share of 7.9/18, an increase of +16 percent from last year’s 6.8/16.

This year’s final round was the highest-rated and most-watched golf telecast since the final round of the Masters in 2015 (8.8/20; 14.231 million viewers).

The final round peaked with a 9.9/21 rating/share and 16.836 million viewers from 6:15-6:30 PM, ET, as Patrick Reed was clinching his tournament victory over Jordan Spieth and Ricky Fowler. Tiger Woods competed earlier in the day; finished the 2018 Masters — his first golf major tournament in three years — tied for 32nd place.

CBS Sports’ live streaming video coverage of the 2018 Masters Tournament, featuring four channels of golf action available on CBS Sports and Masters digital platforms, drew record viewership with 873 million total minutes of coverage streamed, an increase of 110 percent from 2017.

(Source: CBS Sports)

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Sunday, April 8:

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  • America’s Funniest Home Videos (R) (ABC, 7:00 PM, 60 min.)
    – 4.999 million viewers
    – 2.8/5 HH
    – 0.9/4 A18-49 (0.9/4 F18-49, 0.9/4 M18-49)
    – 0.5/3 A18-34 (0.5/3 F18-34, 0.4/3 M18-34)
    – 1.2/4 A25-54 (1.2/4 F25-54, 1.2/4 M25-54)

    American Idol (ABC, 8:00 PM, 121 min.)
    – 7.232 million viewers
    – 4.2/7 HH
    – 1.5/6 A18-49 (1.7/6 F18-49, 1.2/5 M18-49)
    – 1.0/5 A18-34 (1.2/6 F18-34, 0.8/4 M18-34)
    – 2.1/6 A25-54 (2.4/7 F25-54, 1.7/5 M25-54)

    Deception (ABC, 10:01 PM, 59 min.)
    – 3.609 million viewers
    – 2.2/4 HH
    – 0.7/3 A18-49 (0.8/3 F18-49, 0.6/3 M18-49)
    – 0.4/3 A18-34 (0.6/3 F18-34, 0.3/2 M18-34)
    – 1.0/3 A25-54 (1.1/4 F25-54, 0.8/3 M25-54)

    Masters Golf Tournament Final Round (S) (CBS, 3:00 PM, 241 min.)
    – 13.027 million viewers
    – 7.9/18 HH
    – 2.7/15 A18-49 (1.8/10 F18-49, 3.7/20 M18-49)
    – 2.0/15 A18-34 (1.5/11 F18-34, 2.5/19 M18-34)
    – 3.5/15 A25-54 (2.2/9 F25-54, 4.9/21 M25-54)

    60 Minutes (CBS, 7:01 PM, 60 min.)
    – 10.979 million viewers
    – 6.8/13 HH
    – 1.5/7 A18-49 (1.2/5 F18-49, 1.8/8 M18-49)
    – 0.9/6 A18-34 (0.7/4 F18-34, 1.2/8 M18-34)
    – 2.1/8 A25-54 (1.7/6 F25-54, 2.6/9 M25-54)

    Instinct (CBS, 8:01 PM, 60 min.)
    – 8.122 million viewers
    – 5.0/9 HH
    – 0.9/3 A18-49 (0.9/3 F18-49, 0.8/3 M18-49)
    – 0.5/3 A18-34 (0.5/2 F18-34, 0.5/3 M18-34)
    – 1.3/4 A25-54 (1.3/4 F25-54, 1.2/4 M25-54)

    NCIS: Los Angeles (CBS, 9:01 PM, 60 min.)
    – 8.141 million viewers
    – 5.0/9 HH
    – 0.9/3 A18-49 (0.9/3 F18-49, 0.8/3 M18-49)
    – 0.5/2 A18-34 (0.5/2 F18-34, 0.4/3 M18-34)
    – 1.4/4 A25-54 (1.5/4 F25-54, 1.3/4 M25-54)

    Madam Secretary (CBS, 10:01 PM, 60 min.)
    – 6.191 million viewers
    – 3.9/8 HH
    – 0.6/2 A18-49 (0.6/2 F18-49, 0.5/2 M18-49)
    – 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
    – 0.9/3 A25-54 (1.0/3 F25-54, 0.9/3 M25-54)

    Dateline (P) (NBC, 7:00 PM, 60 min.)
    – 4.218 million viewers
    – 2.7/5 HH
    – 0.6/3 A18-49 (0.7/3 F18-49, 0.6/3 M18-49)
    – 0.4/2 A18-34 (0.4/2 F18-34, 0.3/2 M18-34)
    – 0.9/3 A25-54 (1.0/3 F25-54, 0.9/3 M25-54)

    Little Big Shots (NBC, 8:00 PM, 60 min.)
    – 6.667 million viewers
    – 4.0/7 HH
    – 0.9/4 A18-49 (1.0/4 F18-49, 0.8/3 M18-49)
    – 0.5/3 A18-34 (0.5/3 F18-34, 0.5/3 M18-34)
    – 1.3/4 A25-54 (1.5/4 F25-54, 1.2/4 M25-54)

    Genius Junior (NBC, 9:00 PM, 60 min.)
    – 4.448 million viewers
    – 2.6/5 HH
    – 0.7/3 A18-49 (0.8/3 F18-49, 0.7/3 M18-49)
    – 0.4/2 A18-34 (0.5/2 F18-34, 0.3/2 M18-34)
    – 1.1/3 A25-54 (1.2/3 F25-54, 1.0/3 M25-54)

    Timeless (NBC, 10:00 PM, 60 min.)
    – 2.473 million viewers
    – 1.5/3 HH
    – 0.6/2 A18-49 (0.7/3 F18-49, 0.5/2 M18-49)
    – 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
    – 0.8/3 A25-54 (0.9/3 F25-54, 0.7/2 M25-54)

    Bob’s Burgers (R) (Fox, 7:00 PM, 30 min.)
    – 1.062 million viewers
    – 0.6/1 HH
    – 0.4/2 A18-49 (0.4/2 F18-49, 0.4/2 M18-49)
    – 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
    – 0.4/2 A25-54 (0.4/1 F25-54, 0.5/2 M25-54)

    Bob’s Burgers (Fox, 7:30 PM, 30 min.)
    – 1.743 million viewers
    – 0.9/2 HH
    – 0.8/4 A18-49 (0.8/3 F18-49, 0.9/4 M18-49)
    – 0.7/4 A18-34 (0.7/4 F18-34, 0.7/5 M18-34)
    – 0.9/3 A25-54 (0.8/3 F25-54, 0.9/3 M25-54)

    The Simpsons (Fox, 8:00 PM, 30 min.)
    – 2.151 million viewers
    – 1.2/2 HH
    – 0.9/4 A18-49 (0.8/3 F18-49, 1.1/5 M18-49)
    – 0.7/4 A18-34 (0.6/3 F18-34, 0.7/5 M18-34)
    – 1.1/4 A25-54 (0.9/3 F25-54, 1.3/4 M25-54)

    Brooklyn Nine-Nine (Fox, 8:30 PM, 30 min.)
    – 1.742 million viewers
    – 1.0/2 HH
    – 0.8/3 A18-49 (0.7/3 F18-49, 1.0/4 M18-49)
    – 0.7/4 A18-34 (0.5/3 F18-34, 0.8/5 M18-34)
    – 0.9/3 A25-54 (0.7/2 F25-54, 1.1/3 M25-54)

    Family Guy (Fox, 9:00 PM, 30 min.)
    – 1.927 million viewers
    – 1.2/2 HH
    – 0.9/3 A18-49 (0.7/3 F18-49, 1.1/4 M18-49)
    – 0.7/3 A18-34 (0.5/3 F18-34, 0.8/5 M18-34)
    – 1.1/3 A25-54 (0.8/2 F25-54, 1.3/4 M25-54)

    The Last Man on Earth (Fox, 9:30 PM, 30 min.)
    – 1.509 million viewers
    – 0.9/2 HH
    – 0.7/2 A18-49 (0.6/2 F18-49, 0.7/3 M18-49)
    – 0.4/2 A18-34 (0.4/2 F18-34, 0.5/3 M18-34)
    – 0.8/2 A25-54 (0.7/2 F25-54, 0.9/3 M25-54)

    Aquí y Ahora (Univision, 7:00 PM, 60 min.)
    – 1.298 million viewers
    – 0.8/1 HH
    – 0.4/2 A18-49

    Pequeños Gigantes (Univision, 8:00 PM, 120 min.)
    – 2.253 million viewers
    – 1.1/2 HH
    – 0.7/3 A18-49

    Crónicas (Univision, 10:00 PM, 60 min.)
    – 1.682 million viewers
    – 0.9/2 HH
    – 0.6/2 A18-49

    Cine de Las Estrellas Rogue (R) (UniMás, 7:00 PM, 120 min.)
    – 0.461 million viewers
    – 0.3/0 HH
    – 0.2/1 A18-49

    Cine de Las Estrellas Oro y Polvo (UniMás, 9:00 PM, 120 min.)
    – 0.532 million viewers
    – 0.3/1 HH
    – 0.2/1 A18-49

    La Biblia (Telemundo, 7:00 PM, 60 min.)
    – 0.654 million viewers
    – 0.4/1 HH
    – 0.2/1 A18-49
    – 0.2/1 A18-34

    MasterChef Latino (Telemundo, 8:00 PM, 120 min.)
    – 1.177 million viewers
    – 0.6/1 HH
    – 0.5/2 A18-49
    – 0.4/2 A18-34

    Don Francisco Te Invita (Telemundo, 10:00 PM, 60 min.)
    – 1.026 million viewers
    – 0.6/1 HH
    – 0.3/1 A18-49
    – 0.3/2 A18-34

    What follows are the Live + Same Day rating results for the night’s select cable telecasts on Sunday, April 8 (with the night’s cable ranks according to total viewers and adults 18-49 in parentheses):

    The Walking Dead (AMC, 9:00 PM, 75 min.)
    – 6.665 million viewers (#1)
    – 3.73 HH (#1)
    – 2.81 A18-49 (#1)
    – 1.77 A18-34 (#1)
    – 3.40 A25-54 (#1)

    Talking Dead (AMC, 10:15 PM, 60 min.)
    – 2.529 million viewers (#2)
    – 1.45 HH (#3)
    – 1.01 A18-49 (#2)
    – 0.55 A18-34 (#6)
    – 1.25 A25-54 (#2)

    Real Housewives of Atlanta (BRAVO, 8:00 PM, 60 min.)
    – 2.444 million viewers (#3)
    – 1.71 HH (#2)
    – 0.94 A18-49 (#3)
    – 0.59 A18-34 (#5)
    – 1.16 A25-54 (#3)

    Your Husband is Cheating (BRAVO, 9:00 PM, 60 min.)
    – 0.858 million viewers (#49)
    – 0.61 HH (#41)
    – 0.31 A18-49 (#29)
    – 0.18 A18-34 (#55)
    – 0.39 A25-54 (#33)

    Real Housewives of Potomac (BRAVO, 10:00 PM, 60 min.)
    – 1.228 million viewers (#31)
    – 0.88 HH (#19)
    – 0.44 A18-49 (#9)
    – 0.25 A18-34 (#22)
    – 0.59 A25-54 (#7)

    American Dynasties: The Kennedys (CNN, 9:00 PM, 60 min.)
    – 1.532 million viewers (#15)
    – 1.02 HH (#12)
    – 0.23 A18-49 (#59)
    – 0.12 A18-34 (#85)
    – 0.32 A25-54 (#48)

    Pope: Most Powerful Man in History (CNN, 10:00 PM, 60 min.)
    – 1.084 million viewers (#38)
    – 0.73 HH (#35)
    – 0.18 A18-49 (#88)
    – 0.09 A18-34 (#96)
    – 0.25 A25-54 (#70)

    Naked and Afraid (DISC, 10:00 PM, 60 min.)
    – 1.407 million viewers (#22)
    – 0.86 HH (#22)
    – 0.41 A18-49 (#15)
    – 0.29 A18-34 (#15)
    – 0.56 A25-54 (#10)

    The Arrangement (E!, 9:00 PM, 61 min.)
    – 0.399 million viewers (#93)
    – 0.28 HH (#89)
    – 0.17 A18-49 (#95)
    – 0.12 A18-34 (#85)
    – 0.18 A25-54 (#93)

    Baseball Tonight: Sunday Countdown (ESPN, 7:00 PM, 60 min.)
    – 0.663 million viewers (#75)
    – 0.42 HH (#69)
    – 0.24 A18-49 (#53)
    – 0.19 A18-34 (#48)
    – 0.25 A25-54 (#70)

    MLB Sunday Night New York Mets at Washington Nationals (ESPN, 8:00 PM, 253 min.)
    – 1.576 million viewers (#12)
    – 1.01 HH (#13)
    – 0.51 A18-49 (#7)
    – 0.42 A18-34 (#8)
    – 0.55 A25-54 (#11)

    Guy’s Grocery Games (FOOD, 9:00 PM, 60 min.)
    – 0.994 million viewers (#41)
    – 0.61 HH (#41)
    – 0.37 A18-49 (#18)
    – 0.27 A18-34 (#21)
    – 0.43 A25-54 (#27)

    When Calls the Heart (HALL, 9:00 PM, 60 min.)
    – 2.121 million viewers (#4)
    – 1.43 HH (#4)
    – 0.24 A18-49 (#53)
    – 0.13 A18-34 (#81)
    – 0.35 A25-54 (#41)

    Silicon Valley (HBO, 10:02 PM, 29 min.)
    – 0.624 million viewers (#81)
    – 0.38 HH (#79)
    – 0.28 A18-49 (#39)
    – 0.12 A18-34 (#85)
    – 0.33 A25-54 (#46)

    Barry (HBO, 10:32 PM, 30 min.)
    – 0.595 million viewers (#83)
    – 0.35 HH (#85)
    – 0.22 A18-49 (#65)
    – 0.12 A18-34 (#85)
    – 0.28 A25-54 (#60)

    How Close Can I Beach (HGTV, 8:00 PM, 30 min.)
    – 1.518 million viewers (#16)
    – 0.95 HH (#18)
    – 0.30 A18-49 (#35)
    – 0.12 A18-34 (#85)
    – 0.47 A25-54 (#21)

    How Close Can I Beach (HGTV, 8:30 PM, 30 min.)
    – 1.594 million viewers (#11)
    – 1.00 HH (#15)
    – 0.32 A18-49 (#26)
    – 0.14 A18-34 (#78)
    – 0.51 A25-54 (#15)

    Caribbean Life (HGTV, 9:00 PM, 30 min.)
    – 1.730 million viewers (#7)
    – 1.08 HH (#9)
    – 0.33 A18-49 (#24)
    – 0.18 A18-34 (#55)
    – 0.50 A25-54 (#17)

    Caribbean Life (HGTV, 9:30 PM, 30 min.)
    – 1.818 million viewers (#5)
    – 1.12 HH (#7)
    – 0.36 A18-49 (#20)
    – 0.21 A18-34 (#36)
    – 0.53 A25-54 (#14)

    Island Life (HGTV, 10:00 PM, 30 min.)
    – 1.746 million viewers (#6)
    – 1.10 HH (#8)
    – 0.34 A18-49 (#23)
    – 0.19 A18-34 (#48)
    – 0.51 A25-54 (#15)

    Island Life (HGTV, 10:30 PM, 30 min.)
    – 1.558 million viewers (#13)
    – 1.03 HH (#11)
    – 0.30 A18-49 (#35)
    – 0.18 A18-34 (#55)
    – 0.43 A25-54 (#27)

    Time Machine (HIST, 9:00 PM, 123 min.)
    – 1.139 million viewers (#33)
    – 0.71 HH (#36)
    – 0.21 A18-49 (#71)
    – 0.07 A18-34 (#100)
    – 0.33 A25-54 (#46)

    Disappeared (ID, 8:00 PM, 60 min.)
    – 1.086 million viewers (#37)
    – 0.75 HH (#33)
    – 0.26 A18-49 (#42)
    – 0.20 A18-34 (#40)
    – 0.35 A25-54 (#41)

    Evil Lives Here (ID, 9:00 PM, 60 min.)
    – 1.213 million viewers (#32)
    – 0.87 HH (#20)
    – 0.33 A18-49 (#24)
    – 0.21 A18-34 (#36)
    – 0.44 A25-54 (#25)

    The Staircase: An American Murder Mystery (ID, 10:00 PM, 60 min.)
    – 1.266 million viewers (#28)
    – 0.86 HH (#22)
    – 0.36 A18-49 (#20)
    – 0.16 A18-34 (#66)
    – 0.46 A25-54 (#23)

    Movie-Acquired Premiere Twin Betrayal (LIF, 8:00 PM, 122 min.)
    – 0.885 million viewers (#46)
    – 0.60 HH (#43)
    – 0.22 A18-49 (#65)
    – 0.15 A18-34 (#73)
    – 0.28 A25-54 (#60)

    Wicked Tuna (NGC, 9:00 PM, 60 min.)
    – 1.124 million viewers (#36)
    – 0.68 HH (#37)
    – 0.24 A18-49 (#53)
    – 0.15 A18-34 (#73)
    – 0.42 A25-54 (#29)

    Bar Rescue (PAR, 10:00 PM, 61 min.)
    – 0.590 million viewers (#84)
    – 0.37 HH (#81)
    – 0.28 A18-49 (#39)
    – 0.23 A18-34 (#28)
    – 0.32 A25-54 (#48)

    Homeland S7 (SHO, 9:07 PM, 46 min.)
    – 1.242 million viewers (#29)
    – 0.77 HH (#31)
    – 0.29 A18-49 (#38)
    – 0.08 A18-34 (#99)
    – 0.39 A25-54 (#33)

    Billions S3 (SHO, 10:00 PM, 57 min.)
    – 0.849 million viewers (#50)
    – 0.53 HH (#51)
    – 0.26 A18-49 (#42)
    – 0.09 A18-34 (#96)
    – 0.32 A25-54 (#48)

    Long Island Medium (TLC, 8:00 PM, 125 min.)
    – 1.673 million viewers (#10)
    – 1.15 HH (#6)
    – 0.32 A18-49 (#26)
    – 0.16 A18-34 (#66)
    – 0.49 A25-54 (#19)

    Long Lost Family (TLC, 10:05 PM, 64 min.)
    – 1.417 million viewers (#21)
    – 1.00 HH (#15)
    – 0.24 A18-49 (#53)
    – 0.10 A18-34 (#94)
    – 0.37 A25-54 (#36)

    Source: Live+Same Day data, Nielsen Media Research

    Written by Douglas Pucci

    Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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